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mtv

Courtesy of Wave

If video killed the radio star, maybe the metaverse can create a new kind of star.

MTV’s Video Music Awards, airing in August, will introduce the new Best Metaverse Performance category. Nominees include Ariana Grande, Blackpink, BTS, Charli XCX, Justin Bieber and Twenty One Pilots. The new category, which defines a metaverse performance as digital artists performing for a digital crowd within a digital space, shows that the virtual stage has become integral to the music industry.

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