Every industry seems to be concerned with reaching the coveted Gen Z demographic — and media is no different. According to Nielsen, television consumption by young viewers has dropped by half since 2015. But teens are certainly still watching video.
Brat TV, co-founded by Rob Fishman and Darren Lachtman, is a digital video network focused on that young Gen Z audience. The Los Angeles-based company creates scripted shows like "Chicken Girls" and "Attaway General" that are aimed at teen viewers and star many of the latest TikTok and social media stars. The company expanded its programming to Tubi, Amazon Prime, Roku and other distributors. Brat TV said it has 4.8 million subscribers, and it racks up millions of views each month.