In the new television landscape where streaming services like Disney Plus, Apple TV and Netflix dominate, Southern California's flagship PBS stations announced Tuesday a rebranding effort that includes new logos and a redesign of its websites as they shift their focus toward streaming.

A third of PBS SoCal and KCET's viewers are streaming shows rather than watching them on traditional television, part of a larger trend where about 80% of U.S. consumers subscribe to at least one paid streaming video service, according to Deloitte. Twenty-five million households have cut the cord since 2012, CNBC reported last year.

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A slew of Quibi shows has found new life in Roku.

Roku will acquire the library of the short-lived Hollywood company founded by Jeffrey Katzenberg and has said it will stream its content with ads for free on its Roku Channel. Terms of the deal were not disclosed, although it has been widely reported that the final number came in below $100 million – a far cry from the $1.75 billion that Quibi raised.

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FAST Studios launched on Tuesday with a wager that free, ad-supported streaming TV (FAST) channels, including portions of NBCUniversal's Peacock and ViacomCBS' Pluto TV, will continue to grow.

The L.A.-based company run by serial media entrepreneur Stuart McLean aims to invest in, operate and provide programming, distribution and sales support to FAST channels.

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