Arts-District Botanical Cocktail-Maker AMASS Raises $15M

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

​AMASS botanically infused drinks.
Courtesy of AMASS

Derek Jeter and Tiësto are getting onboard with botanically-infused booze.


AMASS Brands—an Arts District-based startup that uses non-GMO botanical ingredients like ashwagandha and sumac to create seltzers, cocktails, candles, lotions and other body care products—has raised $15 million in new funding, it announced Thursday. The New York Yankees legend and the world-renowned DJ joined media executive Michael V. Lewis among the round’s notable investors.

The company is best known for its cocktail blends, spirits and non-alcoholic drinks that are stocked at Soho House, the private club with 27 locations worldwide. AMASS also partnered with pop star Katy Perry earlier this year to release a line of non-alcoholic cocktails infused with herbs and mushrooms thought to have health benefits.

“I was introduced to AMASS a few years ago and was blown away by the complex flavors and clean ingredients,” Tiësto (the Dutch superstar DJ’s real name is Tijs Verwest) said in a statement. “They are taking over the beverage market by storm, and I wanted to be a part of it.”

AMASS previously raised more than $4 million last year through equity crowdfunding platform SeedInvest, according to PitchBook data. That round valued the company at more than $75 million.

Subscribe to our newsletter to catch every headline.

Cadence

Riot Games Doubles Down on Mobile With ‘Aim Lab’ Investment

Samson Amore

Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him

Riot Games Doubles Down on Mobile With ‘Aim Lab’ Investment
Image from Aim Lab

Riot Games has invested in virtual shooting range developer Statespace, accelerating the Los Angeles video game publisher’s efforts to dominate the mobile gaming space.

Read more Show less
https://twitter.com/samsonamore
samsonamore@dot.la

Meet Surf Air Mobility, the Startup Trying To Electrify Air Travel

Samson Amore

Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him

Meet Surf Air Mobility, the Startup Trying To Electrify Air Travel
Courtesy of Surf Air Mobility

The airline industry is a notoriously terrible polluter, with large carriers struggling to find ways to limit the more than 915 million tons of carbon emissions produced by their industry each year.

Read more Show less
https://twitter.com/samsonamore
samsonamore@dot.la

Ranavat’s Founder on How Pregnancy and Ayurveda Inspired Her to Start Her Skincare Company

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Michelle Ranavat
Photo credit: Grey and Elle

On this episode of Behind Her Empire, Michelle Ranavat talks about how pregnancy and traditional ayurvedic remedies inspired her to start her skincare company, and how she grew it without relying on outside funding.

Read more Show less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending