Derek Jeter, Tiësto Back Spirits Brand AMASS
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
Derek Jeter and Tiësto are getting onboard with botanically-infused booze.
AMASS Brands—an Arts District-based startup that uses non-GMO botanical ingredients like ashwagandha and sumac to create seltzers, cocktails, candles, lotions and other body care products—has raised $15 million in new funding, it announced Thursday. The New York Yankees legend and the world-renowned DJ joined media executive Michael V. Lewis among the round’s notable investors.
The company is best known for its cocktail blends, spirits and non-alcoholic drinks that are stocked at Soho House, the private club with 27 locations worldwide. AMASS also partnered with pop star Katy Perry earlier this year to release a line of non-alcoholic cocktails infused with herbs and mushrooms thought to have health benefits.
“I was introduced to AMASS a few years ago and was blown away by the complex flavors and clean ingredients,” Tiësto (the Dutch superstar DJ’s real name is Tijs Verwest) said in a statement. “They are taking over the beverage market by storm, and I wanted to be a part of it.”
AMASS previously raised more than $4 million last year through equity crowdfunding platform SeedInvest, according to PitchBook data. That round valued the company at more than $75 million.
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Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
