LA Venture: MCT's Shane Kelly on How Technology Is Changing Entertainment and Investing

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.

On this episode of the LA Venture podcast, media tech expert Shane Kelly comes on to talk about the business of financing feature films and tech startups.

Kelly has financed over 20 feature films and invested in over 20 tech startups, many of them at the center of the tech and entertainment industries. Over the course of his career, Kelly has focused on investing in the future of the media industry with his primary investment fund MCT.

"MCT was formed, to not only be able to invest capital into the new pipelines for content that have emerged with streaming as well as traditional [viewing] -- but also now with the disruption that's happened from COVID," he said.

Kelly said he's seen media innovation evolve from smaller ventures and introduce different ways of thinking across the entertainment sphere. One of Kelly's investments is a pair of headphones that can detect brain signals to determine how focused the user is on a particular song. Kelly said the device can also allow users to skip songs or call someone with their mind.

Kelly also talked about his commitment to bringing more Black and Latinx people into the industry through his work with Pharrell Williams' Black Ambition Prize, which awards anywhere from $100,000 to $1 million to fund ideas and companies.

"Black Ambition Prize started out kind of as a competition, right? To bring together Black and Latinx founders and provide them support and provide awards for the folks that win." Now, he said, it handed out awards to 10 winners in 2021.

Kelly served as a lead mentor of the organization's mentorship program .

He said the work helped him see beyond his own biases and encouraged him to partner with local groups including the Annenberg Foundation and to create more inclusive environments for young entrepreneurs of color.

"I went down this path, really trying to understand how the world works and how oppressive systems... impact people of different groups, people of different locations," said Kelly.

Listen to the full interview by clicking the playhead above and hear Kelly's thoughts on film, tech and the state of capitalism today.

dot.LA Audience Engagement Intern Joshua Letona contributed to this post.

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Harrison is dot.LA's senior finance reporter. They previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find them on Twitter: @harrisonweber. Send tips on L.A. deals to Pronouns: they/them.

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