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Courtesy of Mercedes-Benz/Bosch
Mercedes-Benz Offers a Glimpse Into a Future Where Your Car Parks Itself
Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
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Angelenos famously hate parking, but soon their cars may be able to park themselves thanks to a collaboration between Mercedes-Benz and German engineering firm Bosch.
At a demonstration in Downtown Los Angeles on Wednesday, Mercedes and Bosch gave the first U.S. test run showcasing the fruits of their collaboration: an electric Mercedes-Benz 2022 EQS 580 luxury sedan capable of navigating itself into a parking spot.
Painted in bright teal stripes, the sedan first let its driver out at a designated spot. Then, a tap of a Mercedes-Benz phone app locked the vehicle and sent it, at a gradual pace, to the first available parking space. Later, a ping from the app woke up the car—which turned itself on, pulled out of the parking spot and slowly made its way to the driver’s pickup point.
Painted in bright teal stripes, an electric Mercedes-Benz 2022 EQS 580 pulls into a parking spot with no driver.Courtesy of Mercedes-Benz/Bosch
A Bosch engineer stepped in front of the car several times as it was driving to demonstrate its safety features; if sensors detect a presence or any motion in front of the car, they’ll tell it to stop a safe distance away. (For extra security, a person walked alongside the car with an emergency shut-off button.)
Kay Stepper, Bosch’s senior vice president of automated driving for North America, noted that the self-parking technology relies on sensors and cameras built into its surrounding environment, which guide the car into its space. (The sensors are installed on the ground, while the cameras are mounted above.) He added that the technology could be applied to any type of car, so long as a manufacturer makes it compatible with its vehicle.
“The unique thing is really that we are not using any of the in-vehicle sensors—it’s a purely infrastructure-based solution,” Stepper told dot.LA.
Courtesy of Mercedes-Benz/Bosch
Using the MercedesMe app, a driver has access to their vehicles’s smart options.
The demo marked the first time that Mercedes and Bosch have tested the technology outside of Germany. In their home country, the driverless parking capability is already installed and ready to use at Stuttgart Airport pending final regulatory approval, according to Philipp Skogstad, Mercedes’ president and CEO of North American research and development.
A handful of other auto industry names are also investing in automated valets, including the Volkswagen Group-owned CARIAD, which demonstrated its technology at an industry summit in Munich last. Yet another competitor is Maryland-based STEER. Other companies focused on autonomous technology from more of a road-driving perspective are Google’s Waymo and, of course, Tesla.
Skogstad acknowledged the increasingly crowded playing field. “Automated driving is such a complex task requiring so many pieces to come together that nobody can do that alone,” he said. “No matter how much money you have, you need partners.”
A Bosch engineer tests the self-parking car’s pick-up options.Courtesy of Mercedes-Benz/Bosch
Stepper noted that Bosch is “intensely” focused on finding collaborators in the “smart infrastructure” space who can help it implement a driverless parking network. The next step, he added, is to convince local parking operators to invest in the technology. Without human error (consider that driver in your apartment building’s garage who’s always double-parked), he estimated that a fully-automated parking lot could fit up to 20% more cars.
And what about the valet workers—such as those on hand at the demo, who were kind enough to park cars for the event’s attendees the old-fashioned way? A Bosch spokesperson noted that they wouldn’t exactly be put out of business, as self-parking garages would still need humans to operate and maintain their technology and act as a safeguard.
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
https://twitter.com/samsonamore
samsonamore@dot.la
Watch: Vejo's CEO Wants to Bring 'Olympian-Level' Nutrition Data to Market
01:23 PM | August 07, 2020
The health and wellness market has boomed in recent years as more consumers become conscious of how the choices they make in everyday life impact their long-term health. The industry has done particularly well in Los Angeles, where juice bars and supplement companies pop up regularly. But how do you differentiate yourself in a market where companies promise consumers the world?
According to one CEO, the answer is data.
In this installment of dot.LA Dives In, we talk with Christoph Bertsch, founder and CEO of Vejo, producer of the "smart," eco-friendly, pod-based blender. As he was building the company, Bertsch says he pulled together a team of doctors and nutritionists to help design specialized wellness programs in a system called Vejo+. The system, he says, uses individual data to develop personalized blends based on each member's goals and individualized lab tests.
Bertsch created Vejo first for high-level athletes and Olympic competitors to help them improve their performance and play at their best. Those early users include Kevin Love (NBA), Todd Gurley (NFL), Conor Dwyer (Olympic Gold Medalist in swimming), Manchester City Football Club, as well as celebrities Zac Efron, Hugh Jackman, Kevin Costner, and Vin Diesel who use Vejo+ to prep for movies and as part of their daily routines. Some believe so much in the results, they invested in Bertsch's vision.
"When you ask Kevin (Love) today how he feels, and how long he actually wants to play, he says 'Listen, I feel like I'm 23,'" Bertsch says. "So Kevin did the program, liked it so much, we just got his bloodwork in such a different place. He came back and said 'Hey guys, I see it, it works in my system, and I want to be a part of the company.' So he became a shareholder."
But Vejo is not just for the elite athlete or actor. Bertsch says he designed the product with the aim of helping anyone achieve an optimal balance through its personalized nutrition recommendations. He laments how many people consume supplements without knowing what deficiencies they need to manage for, or worse - indulge in an unhealthy diet, expecting wonder pills to cancel out the negative effects. Bertsch emphasizes that optimal health and longevity are achievable even for the average consumer. How? Through data.
"Everything somehow has to be based on data," Bertsch says. "The data, which we have already from people who checked in and we transformed them... The knowledge which we have is huge, and just grows everyday."
With Vejo, Bertsch says he hopes to create a positive impact for his consumers, but also for the planet. Vejo's pods are 100% biodegradable. In collaboration with his European partners, Bertsch has been developing a water-soluble pod solution for the past few years.
"I never wanted to create a company which does not live in alignment with the planet," Bertsch says. "Once this is out there, and you have the device which is a reusable bottle, you have a pod which leaves no waste behind and it's single serve so there is no food waste, you have a solution which is quite cool."
Bertsch also hopes to utilize Vejo to give back to the community. The pandemic saw the company grow 5 times its size. Vejo launched the "Nourish Our Heroes" program to support frontline workers. For every blender a customer donates to those fighting the COVID-19 pandemic, the company will match 150% of value in its nutrient pods.
"We are just happy that we can play a little part in supporting the community. And we still do it - this topic is not over, it's ongoing. I think that is the most important thing for the DNA of Vejo. If we start something, we are very consistent."
Watch the full interview here:
Democratizing Nutrition Through Data with Vejo Founder & CEO
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Kelly O'Grady runs video and serves as the chief host & correspondent for dot.LA. Find her on Instagram @kfogrady and email her at kelly@dot.LA.
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Kelly O'Grady
Kelly O'Grady is dot.LA's chief host & correspondent. Kelly serves as dot.LA's on-air talent, and is responsible for designing and executing all video efforts. A former management consultant for McKinsey, and TV reporter for NESN, she also served on Disney's Corporate Strategy team, focusing on M&A and the company's direct-to-consumer streaming efforts. Kelly holds a bachelor's degree from Harvard College and an MBA from Harvard Business School. A Boston native, Kelly spent a year as Miss Massachusetts USA, and can be found supporting her beloved Patriots every Sunday come football season.
https://www.instagram.com/kfogrady/
https://www.linkedin.com/in/kelly-o-grady-61714248/
kelly@dot.la
Can a New Media Company Founded by Olympic Athletes Change How Women's Sports Are Covered?
12:34 PM | March 02, 2021
There's finally a media company that will make women's sports a top priority.
Olympic medalists Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird are launching TOGETHXR, created specifically for Gen Z and millennial women. The four hope to elevate the stories and voices of women in sports, as well as intersecting areas like activism, culture, wellness and beauty.
Although women make up almost half of all participants in sports, they receive less than 5% of sports coverage, according to a report by the United Nations Educational, Scientific and Cultural Organization.
"We have our individual legacies as athletes through championships and medals, but what's most important to us is championing for the next generation of women — because that will be the legacy that lasts," said the co-founders in a release announcing the launch.
The company will debut its premiere video series on YouTube, the first being "Fenom," a docuseries that follows 17-year-old boxing champion Chantel "Chicanita" Navarro, as she trains for the Olympics. "Kaikaina," which means "little sister" in Hawaiian, will be the company's second series. It launches next month and features a group of young Hawaiian surfers.
The company is also planning content that features female athletes and sports journalists like Maya Brady, Ibtihaj Muhammad and Taylor Rooks.
TOGETHXR is backed by Magnet Companies with a "mid-seven figure investment," according to the New York Times. It comes as women's sports has drawn a growing audience and with it a greater appeal for advertisers.
Morgan was captain of the U.S. Women's National Soccer Team last year and has won two World Cups and an Olympic gold medal. Bird has won four gold medals as well as four WNBA titles. Manuel won four gold medals at the 2016 Olympics and was the first Black woman to win an Olympic swimming individual event. Kim was the youngest gold medalist in the 2018 Olympic Games snowboarding half pipe competition.
The new company joins a growing number of media and entertainment companies founded by athletes, including Kevin Durant's Thirty Five Media and LeBron James's Springhill Company, but TOGETHXR stands apart in being entirely female founded.
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Breanna De Vera
Breanna de Vera is dot.LA's editorial intern. She is currently a senior at the University of Southern California, studying journalism and English literature. She previously reported for the campus publications The Daily Trojan and Annenberg Media.
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