Behind Her Empire: Lia Valencia Key on Going From Homeless Shelter to QVC Mogul

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire: Lia Valencia Key on Going From Homeless Shelter to QVC Mogul

This week, I sat down with Lia Valencia Key, the founder of the jewelry brand Valencia Key.

Lia was born and raised in an impoverished part of Philadelphia, and grew up in a homeless shelter with her mom and siblings.

Lia's mother made it clear that her family could not give up hope, telling her children, "your predicament doesn't determine your destiny." Lia describes how her mother planted a number of seeds within her despite the hardships they both endured, pushing her to be a leader and giving her the power of choice in her own life.

Inspired by her mother's words, Lia went on to get a master's in education. She realized she had a passion for beauty, and went on to cosmetology school.

For Lia, it is important to always be aware of where she is headed, to reach for completion and to be open to asking for help. These values eventually landed her a QVC, where she was able to launch and sell her own jewelry line.

In our interview, Lia is candid about how hard she had to work to reach her goals. She describes five years of rejection from QVC, only to eventually meet someone with the network that connected her.

"No does not mean always no," Lia says. "It means not now. It means gear up. It means train more. It means sharpen up. It means — maybe even — shift a little of perspective." It was this mindset that steered her towards her vision.

We also discussed dealing with and overcoming fear at length. Lia says that some fears never get vanquished, you simply know how to address them when they come up. She talks about how writing is a major hurtle for her to this day, but it's something she knows she can handle. She also highlights the importance of being authentic and showing up as yourself, because it leaves room for people to appreciate and love you for who you are.

On the rest of this episode, Lia and I discussed her career at QVC, her mentality and values, why she chose jewelry and why she keeps choosing joy.

Lia Valencia Key is the founder of Valencia Key Jewelry.

"If you choose life, that means you choose to keep going, and you choose to find that sparkle even in the valleys. And when you find that spark, when you get back up, and you find it again and you go by that. That, to me, is true wealth." — Lia Valencia Key

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

dot.LA Engagement Intern Colleen Tufts contributed to this post.

Subscribe to our newsletter to catch every headline.


Snap Becomes the Latest Tech Firm Requiring Employees Return to the Office

Nat Rubio-Licht
Nat Rubio-Licht is a freelance reporter with dot.LA. They previously worked at Protocol writing the Source Code newsletter and at the L.A. Business Journal covering tech and aerospace. They can be reached at
Snap logo and hq
Photo by rblfmr/ Shutterstock

Snap is the latest major tech company to bring the hammer down on remote work: CEO Evan Spiegel told employees this week that they will be expected to work from the office 80% of the time starting in February.

Per the announcement, the Santa Monica-based company’s full-time workers will be required to work from the office four or more days per week, though off-site client meetings would count towards their in-office time. This policy, which Spiegel dubbed “default together,” applies to employees in all 30 of the company's global offices, and the company is working on an exceptions process for those that wish to continue working remotely. Snap’s abrupt change follows other major tech firms, including Apple, which began its hybrid policy requiring employees to be in the office at least three days per week in September, and Twitter, which axed remote work completely after Elon Musk’s takeover (though he did temporarily close offices amid a slew of resignations in mid-November).

Read moreShow less