Behind Her Empire

Behind Her Empire: AptDeco Co-Founder Reham Fagiri on Being Scrappy and Resourceful

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

On this episode of Behind Her Empire, Reham Fagiri talks about why she left Goldman Sachs to become the CEO and co-founder of AptDeco.


Fagiri said she was inspired by her family. At a very young age, she wanted to build something for herself.

"My entire family, essentially, are entrepreneurs — whether women or men. A lot of my aunts have their own businesses, from architecture firms to... university professors," she said.

The idea for AptDeco came out of an experience Fagiri had moving from Philadelphia, where she attended business school at University of Pennsylvania's Wharton School, to New York. She turned to Craigslist to sell off her furniture, and found herself having to negotiate every aspect of a transaction and deal with no-shows. One particularly bad incident stuck with her.

"I think a turning point was when I had this gentleman come into my apartment, came to buy my TV, and he let me know that the TV I listed was actually the wrong model. And he got really upset," said Fagiri. "It was just an honest mistake. But, you know, he essentially told me that he's just gonna take it and he's gonna pay what he feels is fair."

Fagiri lived by herself at the time, and felt she didn't have any options. When she told her classmates the story, many said they'd dealt with similar problems when selling to strangers.

"I wanted to do something about it, so that it never happens again to anyone," she said. "And that's [what] really helped me and inspired me to start AptDeco. I wanted to create a solution, not just for me, but for every really every woman out there."

In the rest of the episode, Fagiri talks about growing up in a family of entrepreneurs and offers advice on connecting with your customers and raising money in difficult circumstances.

dot.LA Audience Engagement Intern Joshua Letona contributed to this post.

Subscribe to our newsletter to catch every headline.

Cadence

How Blockchain-Based Folio Hopes to Solve the Art World's 'Big Problem''

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Image courtesy of Folio

For Joey Primiani, designing a new NFT marketplace is just the latest stop in what’s been a long and fascinating trip through the world of tech.

After stints at Google and Cortex and a gig developing Lady Gaga’s online fan community, Primiani, together with business partner Mirko Kiefer, unveiled his latest venture this week: Folio, a social network that offers artists a platform and tools to showcase their NFT creations.

Read more Show less

Introducing 'Moves': Our New Weekly Recap of Job Changes in LA Tech

Molly Wright
Molly Wright is an intern for dot.LA. She previously edited the London School of Economics’ student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA’s Daily Bruin.
Photo by Clem Onojeghuo on Unsplash

This is the first installment of Moves—a weekly feature highlighting job and career changes around the Los Angeles and Southern California tech ecosystem.

Moves is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here. And if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing sharmineh@dot.LA.

Read more Show less

Shipment Tracking Startup Route Claims Unicorn Status After $200 Million Funding Round

Harri Weber

Do you know something we should know about L.A. tech or venture capital? Reach out securely via Signal: +1 917 434 4978.

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to harrison@dot.la.

Ecommerce shipment tracking startup Route—which is based in the “Silicon Slopes” hotbed surrounding Salt Lake City but has a growing presence in Los Angeles—is now claiming unicorn status after raising $200 million in new funding at a $1.25 billion valuation.

Read more Show less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending