Russell Wilson: Mindset Matters

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

Russell Wilson: Mindset Matters

In this episode, Russell Wilson joins Spencer at Zillow Group's Seattle headquarters for a live recording in front of employees. Russell is the starting quarterback for the Seahawks, leading the team to its first Super Bowl win in 2014. He's also one of the NFL's most charitable athletes. Russell founded the Why Not You Foundation, which has raised millions to support Strong Against Cancer and other children's charities. When he's not on the field or engaged in philanthropy, Russell is also an entrepreneur; he founded TraceMe, a social media platform, and Limitless Minds, a leadership development company. In this episode, Russell and Spencer discuss Russell's approach to leadership on and off the field, how to overcome adversity, his latest business ventures – and even his proposal to Ciara.

Press Play to hear the full conversation or check out the transcript below. You can also subscribe to Office Hours on Apple Podcasts.


Spencer Rascoff: Let's give a warm round of applause to Wilson. Thanks, Russell.

[Applause]

All right, so we're really honored to have you here. First, I understand that you use our products from time to time, so let's get that out of the way. Tell everyone what you told me when I first met you at a game.

Russell Wilson: So the funny thing is, I had Spencer in the box two years ago. Had him in the box at a game, and afterwards we were talking, and the craziest thing is that I don't think you guys understand I am constantly looking at houses. So a little background story about my life growing up. There's two things that I love outside of sports and God and family and all that, is I love clothes, OK, I love fashion, and I really, really love houses. And let me rewind a little bit, take you back into my history as a child. So growing up, I didn't grow up with anything. I didn't have much at all. Grew up in Richmond, Virginia, and I was fortunate to go to a private school. I was one of the only black kids there. I got a full scholarship to go there, and I was able to go fortunately.

And sure enough, but growing up, we didn't have much so I used to always go see houses, you know. On a Saturday or Sunday in Richmond, Virginia, at the time, they'd have the open house sign and you could just walk in and no big deal. Nowadays you gotta make an appointment, you gotta do all this extra stuff. But anyways, so growing up, I never forget every Saturday and Sunday, we'd drive around, my mom and I and my dad, we'd drive around in a little purple minivan. We'd drive around, I'd hop out of the car to an open house, and I'd run into the house, and I'd give a thumbs up or a thumbs down, like don't come in or come in. And I was the person giving the approval of that. I don't know how.

Anyways, so as a young kid, I always dreamed of being able to do something like that and be successful and everything else. So that was kind of like my young age, 6-, 7-, 8-, 9-, 10-year-old self. And still that's never left me today. I'm fascinated by interiors, I'm fascinated by the exterior of houses, fascinated by where houses are, when they appreciate, when they depreciate, all that stuff. So I am constantly looking all over the world for houses. But anyway, I told him after the game, I said you have no idea how much I'm on your app constantly, and so it's a big thing for me.

[Applause]

Rascoff: All right, so obviously you're an extraordinary quarterback. That goes without saying, but what I wanna talk about is leadership because you're an incredible leader. So talk to us about how you get the most out of your team, how do you get the team to work well together, and in what ways do you lead to motivate people?

Wilson: Well, I think the interesting thing about leadership, and it doesn't matter what type of leader you are. At the end of the day, leaders have what? They have followers. Doesn't matter what type of leader you are. At the end of the day, I think great leaders know how to, in a way, sell what you want, what you wanna do. And I think that for me, I try to be authentic. Every day, it's about a purpose for me. It's about authenticity, the things I love, the people that I care about, it's the things that I wanna do, not that I have to do necessarily, and I try to inspire people through that. And so for me, in terms of a team, like the Seattle Seahawks team, for example, it's important to – first of all, you have to be the demonstration. You know, what you wanna see is what you have to present, you know, and I think that's a daily thing. It can never be anything different. And that's the thing I love about Coach Carroll, for example. He's so consistent. No matter what's going on, no matter how many great games we won, no matter how many tough games, he's always consistent. And I believe that any great leader, whether it's Martin Luther King, whether it's President Obama, whether it's yourself or anybody else, I think the reality is that consistency is crucial, and I think that any great quarterback is obsessively consistent, and I think that's the thing you have to have.

Rascoff: So are you a kind of – sort of motivate by yelling and screaming in the locker room at your peers, or it's more of a sort of one-on-one motivation style? How do you – when you're trying to get the offense to do what you want, how do you get the best out of them?

Wilson: Well, I think there's – you know, the reality is there's different types of leaders, right? There's people – I'll use football as a great example. There's Bill Belichick, right, he has a certain type of way, and there's Coach Carroll. Coach Carroll's chewing gum on the sideline and Coach Belichick's barely moving and he's not saying much, but they're both great coaches and they both are respected, but because they're consistent.

So for me, when times are really, really good, I don't wanna be different. And when times are really, really tough, I don't wanna be different in that moment. And I think – so for me, my personality is I'm definitely very optimistic, but I'm also very neutral, and it's a belief that I have is neutral thinking. My mental coach and I, Trevor Moawad, we constantly talk about the idea of neutral thinking, not being too high, not being too low. You think about some of the greatest athletes, greatest shooters in basketball, baseball, some of the greatest football players, they're always clear-minded. They're very, very focused on what needs to be done, and people can follow that because they know what they're gonna get when they step on the field or in the classroom or in the work field or whatever it may be. So I have – I've been blessed to be able to lead a group of men, a group of people, my family as well, a group of young kids, two kids that I get to lead every day, and that discipline and that consistency through that discipline is everything, and that's what I rely on, that's what I trust most.

Rascoff: So you actually started a consultancy, Limitless Minds, to help translate some of these learnings that you've found on the field into business. Tell us about it.

Wilson: Yeah, it's actually super exciting. We actually just started it, and it's growing pretty fast here. It's pretty exciting. My – Trevor Moawad, my mental coach, little background about Trevor Moawad, he was the director of sports and performance at IMG, which is where all the top athletes from Serena Williams to top NFL combine guys to the best soccer players in the world, they go there, they train and get ready. And then that's where I went to go train. I met Trevor when I was 21 years old and we've been best friends ever since and, you know, he's helped Drew Brees, Eli Manning to huge corporations. He's Nick Saban's right-hand guy at Alabama, Florida State, you know, he's worked with NBA teams for a long time. So he's pretty special.

So anyways, Trevor is a business partner of mine for Limitless Minds and then also my brother, Harry, who was actually – he was in pharmaceutical sales and one of the top managers in the country and doing really well there and, you know, as a salesperson, you have to deal with people all the time – doctors, people – just you have to know how to sell something, and the reality is he was an athlete too as well, played football and baseball. He could have made it in the NFL, got hurt his senior year in football, but he's super bright. He actually gave me a lot of advice growing up in my lifetime. And then also we have another business partner named DJ. And so us four created this company called Limitless Minds, and the thought process is this:

One, we wanna enhance the culture, and at the end of the day, we also wanna optimize human performance. And I think that when you do that, when you can do that and go into a location like this and, at the end of the day, it's not just about you; it's about every single person in this room, it's how they can believe, how can they make Zillow better, how can they go home and make their lives better, how can they lead their children better. 'Cause if you guys do that on a daily basis, then you're gonna make Zillow better. And so the same thing with the Seattle Seahawks. If I can do that same thing in my personal life too, the way that I treat people off the field and on the field and I bring my best self every day, I have that much better of a chance to be successful and that obsession with that.

And one of the things that I'm super, super passionate about – and we just started this three months ago. We're working with a few companies already and some people already and some teams and stuff. It's pretty exciting, but one of the things that I'm really obsessed with, I'm really excited about and what I wanna do with Limitless Minds is that – have you guys ever thought about growing up in school, for example, right?And I remember growing up in middle school and high school and everything else, and if somebody went to the guidance counselor, that person was considered weird, right? I mean, really, that's the truth, right? The kid goes to the guidance counselor, the kid's considered weird. Something's wrong with that one, right? And you know, you think about math, you think about science, you think about all the different things that we get to do in school, but the one thing we don't train is the mind. The one thing we don't train is the mind, how people think through adversity, how people get prepared for the next opportunity, how they overcome a loss, a family loss like me losing my dad or even getting a new job opportunity. How do you prepare for that? From the middle school to high school to collegiate level, how do you dive into that academically and do something different like never before? How do you do that for a great company like Zillow? How do you enhance the culture and optimize human performance?

And I think that in the day, our culture is so competitive. But the reason why, in my opinion, why I think some of the most talented people in the world that I've ever been around, why sometimes they fail,is one simple thing – is their mind. It's their mind. The discipline of their mind, the discipline of being able to do things right and knowing the difference of how to overcome, how to overcome obstacles, how to overcome an injury, how to overcome a loss in a family, whatever it may be. Most people can't do that. But why? It's not because it's that person's fault. It's because, from a society standpoint, we don't get to teach that. We don't implement that at a young age, and so that's what we're doing with Limitless Minds, and that's one of our passion projects, obviously going into big corporations, great football teams, baseball teams, teams across the world, some of the greatest athletes, again, the greatest competitors in the world, but also really the ultimate goal is really to go into our education system starting in Washington maybe, going to all over the country and starting a new thing.

Rascoff: One of the things great leaders do is overcome adversity and get their teams or organizations to get up off the mat and do their best work when times look tough. You've overcome your share of adversity, personal adversity, but also professional adversity. I wasn't gonna talk about the Super Bowl loss unless you wanna talk about it, but I wanna know how you get your team to do their best work after some problem, whether it's a loss or an injury or anything.

Wilson: Well, that's a great question. I think that most people don't understand it. Most people don't understand the thought process of, like, how do you do that? How do you come back again? Well, if it's through success or obviously failure, and I always believe this: It goes back to consistency thought. Your goals and your thoughts and your ideas of who you are and what you wanna become shouldn't be this constant evolution of change and up and down this and I experienced this so this is now what's gonna happen here. The more that you can, one, be very, very clear – and we're all at different stages and ages of our life, and things definitely will happen that change circumstances and goals and all that, but what I mean is the same feeling that I had when we won the Super Bowl and I got to hold up the Lombardi Trophy in New York – great feeling – the same feeling that I had holding that trophy and realizing, looking at the full moon, thinking about my dad and everything else and all the things I've been through and all the people that told me no, I didn't hang onto it very long because I was already thinking about, OK, what's next to do? I need to make sure that I'm prepared for the next moment God gives me.

Fast-forward to next year, we get to go – amazing season, go all the way down to the one-yard line and it doesn't work out. As I'm walking off the field and I go into the locker room and everything else, the same thought comes into my head of what's next to do. And so the emotions and the thoughts don't change because I know that one moment doesn't define who I am and what I'm gonna be. It's a continual growth process of a company, of a group of people, it's a continual growth process of a relationship, it's a continual growth process of a human spirit, and I really believe that, that we all get to face different moments to build us who we're gonna be and who we wanna become. And I think that if you can have clarity in these moments – there are a bunch of moments that happen in our life. People always say, “How do you get ready for the big game?" It's not a big game unless you make it a big game. To me, it's just another great moment. It's just gonna be another great moment, and I'm looking for the next great moment 'cause I know the next great moment's gonna build me up for the next great moment.

Rascoff: How do you deal with self-doubt, though, in situations like that? Let's say you're matched against another team, you think you might be outmatched and might actually lose but you don't want to convey that to the team to shake their confidence. I mean, how do you – is that something you think about, or you always have such optimism you never think that's even possible and you suppress it?

Wilson: I was gonna say. Lose, that's not an option. On a serious note, it's not an option.

Rascoff: All right, good answer.

Wilson: But you know, I think a lot of that honestly is through the confidence of how you prepare. The one thing I fear in life – I don't fear death. The one thing I fear in life is simply not being prepared. It's the only thing I fear in life, is not being prepared. And so for me, I do everything I can to prepare because I know that gives me confidence. And I'll go with – you know, like I said, it's just gonna be another moment, so when the moment comes, it takes you where it goes and you trust it and you feel it and you learn from it and say what did I do really well here and what can I get better at, you know, in whatever that may be.

And so answering your question a little bit more specifically, and I know not everyone thinks that and maybe even in this room that like, well, that's not realistic for us. Well, I think a lot of the realistic situations of things that you can control in this room is one simple thing – your language. Your language controls what you think because if you say, ah, I can't do this or I can't be this, you know, like, think about it. If I told you all to slump down right now and tell yourself, and say these words out loud or say 'em in your head, “I'm not very good. It can't be me. Why me? Man, that happened again? Dang, another mistake." That's your language versus you telling yourself [you're]gonna be great today. I'm here. Today is my day. Today is our day. We're gonna be great. I can't wait for what's gonna happen. Whatever comes, we're gonna be ready for it. There's a big difference between your language, and it's just a glimpse of a moment. When you're at the free-throw line, what you're telling yourself is a big deal, you know, and when you're going into a game, stepping onto a field, the language that you use in a crucial moment, you know, whether you're selling a house to a person or if you're trying to get somebody to create a new app or whatever it may be or if you're trying to _____ your kids at times, you know, if you're trying to tell yourself you're a good parent, not a good parent, the language that you use is going to be the thing that either makes or breaks you. And the great ones have great language.

Rascoff: There's tons of research on this, right, the power of positivity, the power pose, about it becoming self-fulfilling and your own confidence propelling you to better performance.

Wilson: Well, one of the things that Trevor and I always say, and we would say at Limitless Minds, for example, is very simple. You know, I definitely believe in positivity. I'm a firm believer in positivity. I'm one of the most positive people I think you'll meet. But it's not that I don't believe in positivity. What I do believe in is I do believe that positivity does work, but what I do know that really does work is negativity. Negativity is proven that it works. So what's interesting is when I go into Seattle Children's Hospital – and this is mostly my observation here – but when I go to Seattle Children's Hospital, the families and the kids and the young ones that overcome typically, and every circumstance is different, obviously, but most of the time the ones that heal up quicker are honestly the ones that are simply just not negative. You know, sometimes the teams that do the best are the ones where the players, the leaders are simply not negative in tight moments. When you're down 16-0 in an NFC championship game with 2:30 to go, what's your language gonna be?

Rascoff: For example.

Wilson: And so what I believe, though, is yes, I think that positivity does work, and I firmly believe that, but what I do know is that negativity definitely does work. And what I do believe is that the reality is that I think the more that you can be neutral, this idea of neutral thinking is really crucial. You know what, like so, going back to the NFC championship game down 16-0, not much time to go, the truth is I could go around and say, “Guys, we're gonna be just OK." Guys are looking at me, all right, bro. Or it could be like, “Listen, fellas, we've got 2:30 left. What are we gonna do with it? Listen, the reality is," and I always go back to the truth, “The reality is we only need two touchdowns. That's all we need." And go to the truth of it, and that's the neutral thinking versus this being overly positive, you know. But what I do believe is that negative thinking definitely does work.

Rascoff: What impact does what outsiders say have on your mindset? Do you block out the externalities and focus on preparation and what you can control?

Wilson: Well, I believe this. The greater you're great, the more they're gonna hate. And that's just the truth.

Rascoff: The greater you're great, the more they're gonna hate.

Wilson: The greater you're great, the more they're gonna hate.

Rascoff: Taylor Swift said that, right?

Wilson: No. She didn't say that. But she's probably gonna say it now. Give me that credit, Taylor. I think that the reality of, you know, the more success you have and the more growth you have, the more people are interested in trying to find a way to – I won't say mess it up, but more so find a way to figure out the flaws in it, you know, and I think that's just the reality of life and business and everything else. And so to me, I think how you block out negativity and the critics and everything else is that – I think there's actually a famous quote actually about this. I'm not sure, but the reality is that – and this is pretty much true – there hasn't really been any statues built of a critic. And I think that to me, how I block it out during the season, for example, is, one, I do a very simple thing. I try not to watch ESPN. I'm not gonna read the paper and I'm not gonna – unless another game's on and it's Monday Night Football or something like that, that's the only time I'm turning that TV on and watching the game to learn something.

But I'm not just gonna sit there eating lunch or eating breakfast watching ESPN because it's two things. It'll trick you, right? Either they'll tell you that you suck or they'll tell you that, oh, this guy is amazing and blah, blah, blah, and he's gonna be this and that. He's gonna be MVP and blah, blah, blah. And then, you know, and then you start believing it. You start believing it, and the one thing that I believe is that you don't need somebody else to convince you of who you are and what you're going to be. I don't need somebody to convince me. I know who I am because I tell myself who I am, I believe who I am, and I create who I'm going to be by the work ethic and the thoughts and the things that I do on an everyday basis. You know, every movement is purposeful and there's a thought process to it.

And you know, I also think that to be great, you have to have great people around you to make it great. This is not just on me. I have great people around me. This is not just on you. I mean, you have great people around. The reality is that you have to surround yourself around great people and people that are gonna challenge you, people that are gonna encourage you and not discourage you, but challenge you, people that are creative. I love being around creative minds. You know, I have a company, West to East. It's my creative agency, and we basically helped start TraceMe out of there.

Rascoff: Tell people about TraceMe.

Wilson: Yeah, so TraceMe's pretty exciting.

Rascoff: 'Cause you have a startup. You're a startup founder.

Wilson: Yeah, I am. Yeah. So it's pretty exciting. We have some pretty cool people involved, and, you know, we have Jeff Bezos involved; we have Mike Mahan, who's CEO of Dick Clark Productions; we have Joe Tsai, the co-founder of Alibaba; we have Kenny Dichter; we have a bunch of other people, some other people from Seattle area obviously. Some pretty cool stuff, but I'll kinda tell you the background story.

So Ciara and I – you know, I'm in Seychelles, and I don't get nervous, right. I'm about to ask Ciara to marry me, I'm kinda nervous. First of all, I'm carrying this ring around from LA to Paris, from Paris to Dubai, Dubai to Seychelles. I'm in Seychelles, I'm like I'm carrying this thing, I'm carrying this briefcase around everywhere I'm going. She's wondering, like, she's like what are you doing with that briefcase? It's like an old legal briefcase like Dad used to take to the courtroom.

Rascoff: Just the ring in there or –

Wilson: No, there's some other things in there, but I kinda hid the ring in the under front pocket and it was just – bad idea, but I did it. So anyways, so you know, we were in Seychelles and I ask her to marry me and everything else and she said yes, and we kinda – we posted the same video and, you know, I got like 10 million views. I'm like, dang, that's pretty cool. I got 10 million views. That's a lotta views. Meanwhile she gets 20. I'm like, you know, same video, we posted at the same time. We said three, two, one, ding, you know, like how does she get 20 and I get 10? So anyways, I guess people like me have less.

So anyways, so fast-forward, you know, we actually – it's during the presidential debate and I'm wearing – it's Halloween and I'm wearing a President Obama mask, she's wearing a Hillary Clinton mask. I'm not sure if you guys have seen this video ever, but we're dancing to – we're dancing – I'm doing my President Obama, God bless America, God bless America. I'm doing my whole voice thing and everything else, and one of our friends is just shooting it just for fun. We ended up posting it 'cause we thought it was funny and 10 million views, 20 million views or whatever again and it was like, whoa, this is a lot. And I started scratching my head then and fast-forward, she's seven months pregnant and we're at a house in LA. And so we're looking at the house and I'm in the basement and she's upstairs in the kitchen, and when you're married to a singer entertainer, she's always singing and entertaining. And so – and I'm like – she's jammin' upstairs, and so I go upstairs and she's in the kitchen. She's got a huge belly, she's dancing around the house, and she's dancing to “I'm Every Woman" by Whitney Houston. And she's jumping from couch to couch and ____ in the video and everything else. Anyway, we have our film person shooting it and everything else, maybe 20 minutes shooting, right? So anyways, she posted it on Facebook. Twenty-six million people view within less than 48 hours, less than two days. And I'm like, golly, like 26 million people and really no monetization, no way to connect? Like, it's just crazy. How do you measure these views?

So rewinding, backtracking a little bit, we got married in Liverpool, and you know, Vogue magazine was calling E! News, all these different magazine people and everything else wanted to shoot the first picture and all this kinda stuff, and we decided, you know, we're gonna post it ourselves. So we post it and it goes everywhere. It goes all over the world pretty much, and you know, the next morning, we got up probably around 6:30, flew to London, an hour flight. Go have brunch around 10, leave brunch around noon. Coming out, paparazzi people, and we're going through and we're walking down Oxford Street, and there's, you know, the big red buses in London. So we're walking down Oxford Street and there's cars and buses flying by, and next thing I know, I see these two kids wearing Seattle Seahawks jerseys, and they come running across the street and they're like, Russell, Russell, Russell and Ciara, you know. So they come over and, like, can I get a picture, can I get a selfie with you? So we get a selfie or whatever.

So I search – you know, I always bring this little notebook with me and I'm always kinda writing, and I started writing this idea as we're flying back from London to Seattle. I started writing this idea that I believe that 30 percent of celebrities and my followers really do care, you know, from Richmond, Virginia, where I'm from to NC State fans, Wisconsin to Seattle Seahawk fans to NFL fans. They wake up saying, OK, what's going on in that person's world, when they're traveling, when they're moving, football's going on or whatever. The next 30 percent, in my thought process, was that – was very simple. Was that, you know, those people care – I call 'em momentary followers. They follow you in the moment. Just a big moment, big game or they like that song and they wanna follow you in that moment. They don't really care, right? The last 40 percent of followers, in my opinion, are the people that either accidentally click you or they just wanna talk you-know-what about you. So probably '49ers fans, unfortunately. I'm sure there's some in here. Where are you?

But anyways, so on a serious note, though, so I believe that Facebook, Instagram, Twitter, Snapchat, that's for the 100 percent, but TraceMe is really for the 30 percent. How do you give something? I think there's two things that people love. People love VIP experience, and the reality is they love money. But what they really love is they love winning. And so the thought process was very simple. There's 7.5 billion people in the world, and what I believe is that there's 7.5 billion people who are fans of something. So whether you're a fan of myself, whether you're a fan of Ciara, whether you're a fan of the Seattle Seahawks or if you're a fan of fashion, if you're a fan of cosmetics, if you're a fan of – whatever you're a fan of, that's what we want delivered to them. And if you're a fan of looking at houses, you know, how do you do something, how do you create something where fan engagement is actually – there's actually a scoreboard? And that's what we've been able to do, and being able to create has been an awesome process. It's been really, really cool.

And basically you think about fantasy football, what we've been creating is fantasy fan, and it's been a really cool experience. We have some really cool people sign up. We just signed up George Takei, and he just signed up with TraceMe. We have several other people that are gonna be pretty cool. Sounds like we may be signing one of the biggest cricket players in the world here, he's got tons of followers. So it's an exciting time.

Rascoff: Do CEOs qualify as celebrities?

Wilson: Yes. You qualify.

Rascoff: Is there another social media platform I get to manage now? So check out TraceMe to be a fan of Russell's and others.

Let's close with a discussion of Why Not You and your philanthropic efforts and civic engagement. I mean, I think you're perhaps as well-known for the things that you're doing off the field as what you're doing on the field – your involvement in Seattle Children's Hospital, your creation of Why Not You, so give a sense of the scope of your civic activities, and why is it so important to you?

Wilson: Well, I think that, you know, when much is given, much is required. And I've been blessed to be able to meet a lot of amazing kids, amazing people, because of the circumstances that God has given me and because of having big hands and being able to run around and throw a ball and win some football games. It gives me an opportunity to inspire people. And I think that – you know, it's funny, we went to China this year again, and when I went over there, it was cool because fans, you know, they kinda go crazy for you but the cool part is the athletes in particular, the young football players who wanna learn how to play football and everything else. It was funny because they're like, you know, we're a lot like you. And I'm like, what do you mean? And they're like, well you're not the biggest guy in the world. You know, they're – the culture, the people aren't as tall there, and so it was actually very interesting to see that, see how many great athletes they had there.

And I feel like the fortunate part for me is I think that people, for a glimpse of a moment, they – I think they can get a relatability because, in terms of young kids and young athletes, guys and girls, is that they're like, you know what, I'm not 6'8″, I'm not 6'10" so, you know, people look at me and go that's the quarterback of the Seattle Seahawks? Like oh, like I didn't expect that. So you're not that – the one comment I always get is you're not that big in person. I'm like, OK, I'm faster. I'm faster than you. But you know, so I've been fortunate, and I think that, for example, at Seattle Children's Hospital, in particular, you know, my mom was an ER nurse, my dad was always in hospitals because of his diabetes, and unfortunately he passed away because of it. And so I felt like there was a responsibility and a duty for me to go to places that I know what it feels like emotionally to go. And for me, that's always been something that's been important to me to be able to give one little glimpse of hope if I can do that.

And we always say at our camps, for example, you know, we get to coach thousands and thousands of kids every summer, football and everything else across the country, across the world now, and one of the cool things is that every time – I think about Nike. We were just at Nike this summer doing our camp there, and I bring all those coaches, about 100-and-some coaches there, and sit in the circle, and as we're standing there right before camp starts, I always tell them every time, I say, “Listen, the goal is very simple today. If we can change one kid's life today, mission's accomplished. Just have that simple focus. If you can affect one person in your life today, one person that you know, one person you may not know, then the mission's accomplished. You've done something worthy that can actually challenge and change somebody's circumstance." And that's where I think true gratification and true growth comes from is affecting culture and affecting people.

'Cause you all have stories. I'm sure I have a very similar story to somebody in this room that you may not even know. And to be able to dive in and to learn that person's story, to be able to care enough to know that person's story, what else are we here for? I'm not just here just to make a lot of money, I'm not just here just to win a lot of football games. That's all great, that's all good and everything else, and I highly recommend trying to do – be successful, but at the end of the day, you know, when I lay my head down at night, I just wanna know that I inspired somebody. And when you focus on that, that's when I think everything else grows. You can focus on your family, your kids, people you affect in your inner circle, but then expand that inner circle, expand that circumference of atmosphere that you affect, the people that you inspire, the people you may not even know you can inspire, that circle gets bigger and bigger and bigger. And now you've actually done something, so now when it's time to be successful, when it's time to do something new or to create something or whatever it may be, now people, man, like I'm rooting for that guy, I'm rooting for that girl, you know, and people can remember you.

Rascoff: It's great to see a public figure so focused on thinking about the positive impact that you have on other people. Thank you. I think that's – I think we should leave it at that, Russell. Thank you for being here. Thank you so much. Have a great season.

Wilson: Thank you, guys. Let's go. Go Hawks. Pleasure.

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Apex Hits $2.3B Valuation as Satellite Demand Grows

🔦 Spotlight

Happy Friday LA,

The space economy does not just need more rockets. It needs more spacecraft that can be built quickly, reliably and at scale.

Los Angeles-based Apex announced more than $200M in new growth funding, nearly doubling its valuation to $2.3B just months after crossing the $1B mark. The round was led by Glade Brook Capital Partners and co-led by Washington Harbour Partners, with support from new and existing investors.

Apex builds productized, configurable satellite bus platforms for commercial and government customers. In simpler terms, it manufactures the core spacecraft infrastructure that carries payloads for missions ranging from remote sensing and communications to in-space power generation and national security architectures.

The company is using the funding to expand its high-rate satellite manufacturing campus, vertically integrate more key subsystems and manufacture platforms ahead of customer demand. That last part is important: Apex is betting that satellite production needs to look less like one-off aerospace engineering and more like scalable, repeatable manufacturing.

The timing makes sense. Launch has gotten faster and more available, but spacecraft production remains one of the industry’s biggest constraints. If proliferated constellations are going to become central to commercial and national security missions, the market needs suppliers that can build reliable satellites at industrial scale.

Image Source: Apex

Apex says its Factory One facility in Los Angeles can produce more than 200 satellites per year at peak production. The company is also expanding the campus with an additional 30,000 square feet of space and has grown to more than 350 employees, more than doubling its team over the past year.

The company is also moving deeper into defense. Apex recently announced a collaboration with Northrop Grumman tied to scalable space-based interceptor capabilities for the U.S. Space Force, and its Nova 1 platform is expected to host Project Shadow, a commercially led on-orbit demonstration for space-based interceptor technology.

That is the business Apex is trying to build: not custom spacecraft one mission at a time, but a repeatable satellite manufacturing operation that can keep pace with demand from commercial and government customers. If it works, Apex becomes less of a traditional aerospace contractor and more of a spacecraft production line for the proliferated constellation era.

Now onto this week’s LA venture deals, fund announcements and acquisitions.

🤝 Venture Deals

    LA Companies

    • Alfred, a Hawthorne-based stealth startup building software for robots, cars and other physical AI systems, is backed by investors including Chapter One, Khosla Ventures, SV Angel and Sam Altman’s Hydrazine Capital. Co-founded by former Tesla designer Ankit Ukil and former Meta engineer Dömötör Gulyas, the company is reportedly seeking funding at a $40M valuation as it develops tools to help robotics and automotive teams shorten R&D cycles and accelerate manufacturing. - learn more
    • California Naturals closed a Series B funding round led by Align Ventures to support continued growth across major retailers including Target, Ulta Beauty and CVS. The clean personal care brand also named Hayden Hiatt as CEO as it expands its hair, body and everyday essentials business. - learn more
    • Redondo Beach-based Impulse Space raised a $500M Series D co-led by 137 Ventures and BANNER VC, bringing the company’s total funding to more than $1B. Founded by SpaceX alum Tom Mueller, Impulse is building in-space mobility infrastructure, including spacecraft and propulsion systems that help satellites and payloads move after launch. The new funding will support hiring and manufacturing growth as the company scales to meet demand across commercial, civil and government space missions. - learn more
    • Just Women’s Sports closed a new seven-figure investment round led by Bolt Ventures, with returning investors including Starry Eyed Tomorrow, Rise of the Rest Seed Fund, Blue Pool Capital and OVO Fund. The women’s sports media company, founded by Haley Rosen, plans to use the capital to expand news and content operations, grow its team and invest in athlete-led programming. - learn more
    • GammaTime, a microdrama streaming app, received a minority investment from Versant Media Group as part of its Series A round. The company produces short-form, mobile-first scripted series and will work with Versant to develop original projects using select entertainment IP and creative resources from the media company. Financial terms were not disclosed. - learn more

    LA Venture Funds
    • Pinegrove Venture Partners participated in Ramp’s $750M Series F, which valued the fintech company at $44B. Ramp’s financial operations platform has expanded beyond corporate cards and expense management into payments, procurement, vendor management, accounting automation and AI-powered spend management. The company said its total purchase volume grew roughly 170% year-over-year in March 2026. - learn more
    • Alpha Edison participated in Oxford Quantum Circuits’ $350M Series C, which was led by Bullhound Capital and included backing from the British Business Bank, COFIDES, Fulcrum Asset Management, Pentland Ventures, Oxford Science Enterprises, Chevron Technology Ventures and others. The U.K.-based company builds and operates superconducting quantum computers for enterprise, government and research customers, with the funding going toward international expansion and continued development of its quantum computing roadmap. The round is described as Europe’s largest private funding round for a quantum computing company. - learn more
    • Patron participated in Board’s $20M Series A, which was led by Union Square Ventures, with additional backing from Raine Ventures, Lerer Hippeau, Expa, 25madison, Red & Blue Ventures, Day One Ventures and others. New York-based Board is building a face-to-face gaming console and AI-powered creator platform that lets people play and make tabletop-style games together, with the funding going toward its upcoming Board Studio creation tools and broader expansion beyond hardware. - learn more
    • Pinegrove Venture Partners participated in Layup Parts’ $42M Series A, which was led by Marlinspike, with backing from Cerberus Ventures and existing investors Founders Fund, Lux Capital and Haystack. Huntington Beach-based Layup Parts is building a software-driven manufacturing platform for custom composite parts, aiming to make carbon-fiber and fiberglass components faster, easier and cheaper to source. The company plans to use the funding to grow its team, expand capacity and move into a larger facility as demand grows across aerospace, defense and other advanced manufacturing markets. - learn more
    • Overture Ventures participated in Atana Elements’ $27.5M seed round, which was led by Lowercarbon Capital with backing from Borusan Ventures, Earthshot Ventures, Redwoods Climate Capital, Sunna Ventures, Verve Ventures, Volta Energy Technologies, WovenEarth and others. Atana uses AI, machine learning and oil-and-gas-style subsurface expertise to identify and develop flowing critical mineral systems, including lithium brines, hydrogen, helium and emerging copper and uranium extraction opportunities. The company says it has already secured positions estimated to contain more than 100M tonnes of Lithium Carbonate Equivalent across the EU and Americas. - learn more
    • Bedrock Capital participated in Mach Industries’ $300M Series C, which was led by Infinite Capital and Ribbit Capital and valued the Huntington Beach defense tech company at $1.8B. Mach builds advanced unmanned defense systems, including platforms for strike, surveillance and counter-drone use, and plans to use the funding to expand manufacturing, advance second-generation systems and grow its Forge manufacturing network. The round comes shortly after Mach acquired Exquadrum, now Mach Energetics, to strengthen its propulsion and vertically integrated production capabilities. - learn more
    • Strong Ventures participated in Unastella’s $24M Series B, which was led by Altos Ventures and also included Korea Development Bank, Hana Ventures and others. The Seoul-based rocket company is developing launch vehicles and engines for small satellite launch services, with a longer-term goal of crewed suborbital spaceflight. Unastella has now raised $44M total and plans to use its upcoming UNA EXPRESS-II launch to further validate its technology and commercial roadmap. - learn more
    • Connect Ventures co-led Sekai’s $20M Series A alongside Khosla Ventures, with participation from a16z Speedrun, Mayfield, A, MVP Ventures, 359 Capital, Parable VC* and 645 Ventures. Sekai is building an AI-powered platform that lets users create, remix and share mini apps through text prompts, with the new funding going toward expanding its engineering and product teams. The company has raised $26M across its seed and Series A rounds. - learn more
    • Shamrock Capital Advisors participated in a strategic growth investment in CardsHQ, alongside EnOne Ventures, bringing CardsHQ and Sports Card Investor together under one company. The combined platform will operate as CardsHQ and span sports cards, trading card games, retail, e-commerce, live breaking, content, data and technology, including Sports Card Investor’s media network and the Market Movers pricing and collection tracking platform. The funding will support new retail locations, expanded live events, broader inventory and further development of collector-facing tools. - learn more

    LA Exits

    • Catalina Capital Group, a fee-only RIA based in Torrance, was acquired by CW Advisors, giving the Boston-based wealth management firm its first Southern California office. Catalina brings about $655M in assets under management, and the deal expands CW Advisors’ national footprint to 24 offices and more than $16B in client assets. Financial terms were not disclosed. - learn more
    • adMixt, a performance marketing agency known for its proprietary technology and expertise across Meta, Google, TikTok and other digital platforms, was acquired by Interluxe Group. The deal expands Interluxe’s luxury marketing platform by adding paid search, paid social, performance creative, API integrations and advanced analytics capabilities for premium lifestyle and luxury brands. Financial terms were not disclosed. - learn more

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      Observable Space Raises $90M to Build Beyond Rockets

      🔦 Spotlight

      Hello Los Angeles,

      Space infrastructure is having a week.

      Los Angeles-based Observable Space closed a $90M Series A and announced a $94M U.S. Space Force contract to scale its optical sensing and laser communications platforms. The round was led by Lux Capital and co-led by Upfront Ventures, Detroit Venture Partners, Island Green Capital and RTX Ventures, with participation from BRV Capital, Fathom Fund and Venrex.

      Observable Space is building advanced optical systems across three areas: laser communications ground stations, ground-based optical sensing and in-space payloads. In simpler terms, the company is working on the infrastructure that helps satellites and spacecraft see, track, navigate and communicate more effectively.

      Image Source: Observable Space

      The Space Force contract gives Observable Space an early $22M in task orders under a larger $94M award to deploy mobile, off-grid optical sensing stations for space domain awareness. These systems are designed to help track objects in orbit with more resilient, lower-cost and geographically distributed ground infrastructure.

      That matters because space is getting more crowded, more commercial and more strategically important. Satellites are no longer just sitting quietly above us handling GPS, weather and communications. They are becoming part of a much larger network for national security, AI, connectivity and future space-based infrastructure.

      Observable Space’s work sits in the less flashy, but increasingly critical layer of the space economy. Rockets may get the liftoff footage, but the next phase of space competition will also depend on who can track what is in orbit, move data quickly and keep communications reliable from space to ground.

      The company says its platform has already executed 2.6M automated tasks, identified more than 20M targets and completed 84,000 hours of continuous orbital monitoring. It is also expanding manufacturing across Detroit and Los Angeles, with spacecraft, engineering and design labs based in LA.

      For Southern California’s space ecosystem, Observable Space adds another signal that the region’s advantage is not just launch. It is the full stack around space: optics, software, sensing, communications, payloads and the infrastructure needed to make orbit more usable.

      Now onto this week’s LA venture deals, fund announcements and acquisitions.

      🤝 Venture Deals

        LA Companies

        • Fragrance brand ’Ôrəbella closed a Series A growth equity investment led by Silas Capital, with participation from existing investor Celebrands, which incubated the brand. The funding will support global expansion, product innovation and retail growth as ’Ôrəbella scales beyond its Ulta Beauty base into international markets including Douglas, Selfridges and Ulta Beauty Middle East. The company also named Anish Agarwal, formerly CEO of T3 Micro, as CEO. - learn more
        • Ember LifeSciences added new strategic investments from Amgen Ventures and TDF Ventures, bringing its total Series A funding to $27M. The company makes reusable, temperature-controlled cold chain technology for transporting medicines and vaccines, and recently announced full commercial availability of its Ember Cube 2, which provides real-time monitoring and cloud-based tracking for healthcare logistics. Financial terms of the new investments were not disclosed. - learn more
        • Iconic raised $6M to build its AI-enabled M&A advisory platform for small business owners. The company combines AI software with human advisors to help owners sell businesses that are often too small for traditional investment banks to support, especially those valued under $20M. Iconic is aiming to modernize the small-business sale process as millions of baby boomer-owned businesses prepare to change hands. - learn more

        LA Venture Funds
        • Capital Group participated in Anthropic’s $65B Series H, which was led by Altimeter Capital, Dragoneer, Greenoaks and Sequoia Capital, valuing the company at $965B post-money. Anthropic said the new funding will support continued AI safety research, expanded compute capacity and broader product development as demand for Claude grows across enterprise customers and developers. - learn more
        • WndrCo participated in Reactor’s $59M seed and Series A funding, which was led by Lightspeed Venture Partners with backing from Amplify Partners, Sky9 Capital, FPV Ventures and others. San Francisco-based Reactor is building a developer platform for real-time generative video and “world models,” giving developers SDK and API access to create interactive AI applications across media and entertainment, physical AI and robotics. The company was co-founded by former Apple Vision Pro technical leads Alberto Taiuti and Bryce Schmidtchen, and WndrCo founding partner Jeffrey Katzenberg will join as a board observer. - learn more
        • Upfront Ventures led Kubera Health’s $6.5M seed round, with participation from Company Ventures, Dria Ventures and SemperVirens. Kubera is building a contract-to-payment system of record for healthcare, helping providers translate complex payer contracts into auditable payment logic so they can better identify underpayments, reimbursement gaps and administrative inefficiencies. The funding will support product development and growth as the company works to modernize healthcare’s payment infrastructure. - learn more
        • Sound Ventures participated in Polsia’s $30M round, alongside True Ventures, Offline Ventures, Adjacent, Tekton Ventures, Drysdale Ventures, VaynerFund and angel investors. Polsia is building an AI operations platform designed to run company workflows across coding, research, sales, customer support, ads and investor diligence, with founder Ben Cera saying the company is approaching $10M in annual run rate with one founder and no employees. The round valued Polsia at $250M. - learn more
        • Blue Bear Capital participated in Lastwall’s $16M Series A extension, which was led by BDC Capital’s StrongNorth Fund, with additional backing from New Brunswick Innovation Foundation, Frostbite Capital, BlueWing Ventures and 18West. Fredericton-based Lastwall builds identity-first, quantum-resilient cybersecurity software for defense, government and critical infrastructure environments, with the funding going toward expanded deployment across North American municipal utilities, defense infrastructure and public sector cloud portals. - learn more
        • Upfront Ventures participated in Itera’s $12M seed round, alongside Costanoa Ventures and Colle Capital, as the deep tech company emerged from stealth with its real-time electronics prototyping platform. Itera has developed a fluid circuit board that uses glass and liquid metal to let engineers rewire and test real electronic designs in under a minute, aiming to cut traditional PCB prototyping cycles from weeks to days. The funding will support the launch and commercialization of its first product. - learn more
        • Rebel Fund participated in Didit’s $7.5M seed financing, alongside Y Combinator, Pioneer Fund, Orange Collective, Founders Future, Phosphor Capital, SaaSholic and angel investors including Tomer London and Taro Fukuyama. San Francisco-based Didit is building AI-native identity and fraud infrastructure for verifying people, businesses, wallets, transactions and AI agents, with the new funding going toward global go-to-market growth, product expansion and hiring across sales and customer success. - learn more
        • Fifth Wall participated in NavigateAI’s $25M seed round, which was led by Elad Gil and backed by investors including Khosla Ventures, Lennar, Tishman Speyer and Helix Electric. Founded by Opendoor co-founder Eric Wu, NavigateAI is building an AI coach for construction workers that helps answer job-site questions, troubleshoot issues and improve field productivity across construction teams. - learn more
        • Strong Ventures participated in K-Zone’s 6.3B won Series B, alongside TimeWorks Investment, BonAngels Venture Partners and Singapore-based Guardian Fund. K-Zone is building a global reverse logistics platform for returned, overstocked and obsolete inventory, using its REMEX platform and AI agents to automate buyer matching, deal proposals, sales workflows and market analysis as it expands further into the U.S. market. - learn more

        LA Exits

        • Comscore Movies, the box office data business used by studios and exhibitors to track theatrical performance, was acquired by Advaya Capital in a $70M cash deal. The business will be renamed Rentrak, reviving the brand Comscore acquired in 2016, and former Paramount domestic distribution chief Chris Aronson will join the board. - learn more

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          From Rocket Motors to Consumer AI

          🔦 Spotlight

          Happy Friday,

          This week, one company moved deeper into rocket propulsion while another pushed further into consumer AI. Different industries, different stakes, same underlying shift: technology is moving further into the infrastructure of defense and entertainment.

          In defense, Mach Industries acquired Exquadrum, a 24-year-old rocket and propulsion company based in Victorville. The deal was worth $50M in cash and equity and brings Exquadrum’s IP, facilities, business lines and 85 employees into Mach’s operation.

          Mach, based in Huntington Beach, has raised nearly $200M and is building autonomous aircraft and weapons systems. Exquadrum gives the company deeper control over solid rocket motors, propulsion testing and one of the more constrained parts of the defense supply chain. The company will now operate as Mach Energetics.

          For companies building unmanned systems, hypersonics and missile-defense technology, the hard parts are still very physical: propulsion, testing, manufacturing and production capacity. Mach’s deal shows how much of the defense tech race now depends on owning more of that stack.

          In entertainment, Paramount brought in former Google executive Barak Turovsky as EVP and Head of Consumer AI. In his LinkedIn post announcing the move, Turovsky said AI is beginning to reshape how consumers discover, engage with and experience content, especially across platforms like Paramount+ and Pluto TV.

          The hire comes as Paramount pushes deeper into AI, product and streaming technology under David Ellison. It also reflects a broader shift in Hollywood: studios are no longer just competing on content libraries. They are competing on discovery, personalization, engagement and the consumer experience around that content.

          The common thread is infrastructure. In defense, that means propulsion, testing and supply chain control. In entertainment, it means AI, product leadership and smarter consumer platforms. Both stories show how quickly traditional industries are becoming more technical, more integrated and more dependent on teams that can modernize the systems underneath them.

          Now onto this week’s LA venture deals, fund announcements and acquisitions.

          🤝 Venture Deals

            LA Companies

            • Clouted raised a $7M seed round led by Slow Ventures, with participation from Gold House Ventures, Weekend Fund, LINE-Yahoo’s Z VC, Gondor Capital, Iterative, AppWorks, Peak XV’s Surge and a16z Speedrun. The company is building a “Distribution Intelligence” platform that uses AI agents to help consumer and entertainment brands plan, execute and optimize viral marketing campaigns across UGC, clipping, fan pages, influencer seeding, paid ads and social platforms. Clouted says the new funding will support its AI infrastructure, creator network growth and expansion into gaming and streaming. - learn more
            • El Segundo-based Amca raised a $300M Series B led by Caffeinated Capital, with major participation from Lightspeed Venture Partners and continued backing from Andreessen Horowitz, Lux Capital, Construct Capital and House Capital, valuing the aerospace and defense manufacturer at more than $1B. The company builds critical aerospace and defense components by combining engineering, qualification testing, technical data and certified manufacturing into one platform, and plans to use the funding to expand its AI-powered RAPID system, acquire and build more factories nationwide and increase production capacity for major defense and aviation customers. - learn more
            • Kin Health raised a $9M seed round led by Maveron, with participation from Town Hall Ventures, Eniac Ventures, Flex Capital, Foundry Square Capital, Pear VC, The Family Fund and several individual investors, including GoodRx co-founders Doug Hirsch and Trevor Bezdek. The company is building a free AI-powered notetaker for healthcare visits that records appointments and turns them into plain-language summaries, next steps and shareable context for patients and caregivers. - learn more

            LA Venture Funds
            • Clocktower Technology Ventures participated in Robbin’s $8M seed round, which was co-led by Canary, Atlântico and Caravela, with additional backing from AB Seed, Norte Ventures and Tomorrow Capital. Brazil-based Robbin is building an AI-native B2B payments and credit platform that lets large industrial companies offer co-branded virtual cards and credit products to retailer networks, using Pix rails instead of traditional card networks. The company also structured a separate $100M FIDC credit facility with Augme, an XP Investimentos asset manager, to finance retailer purchases through the platform. - learn more
            • Upfront Ventures led CVRD Health’s $5M seed round, joined by Waterline Ventures and Distributed Ventures. CVRD helps government contractors manage employee benefits, fringe-dollar compliance and audit readiness under Service Contract Act and Davis-Bacon requirements, with the funding going toward platform development, compliance and member advocacy teams, and national expansion across federal contractors. - learn more
            • Sum VC participated in Hellbender’s $12.5M seed round, which was co-led by Magarac Venture Partners and Veredas Partners, with additional backing from Mana Ventures, Gaingels and the Active Angels Network. Pittsburgh-based Hellbender builds physical AI infrastructure and edge computer vision systems for autonomous and industrial applications, with the new funding going toward launching its on-edge AI camera line, expanding product and growth teams, and scaling domestic hardware manufacturing. - learn more
            • Rebel Ventures participated in Leadbay’s $4.2M seed round, alongside Y Combinator, Roosh Ventures, Inovexus Ventures, TS Ventures, Alumni Ventures, Bright Ventures, Transpose Platform, Deel Ventures and founders and executives from Deel, Gusto and Pennylane. San Francisco-based Leadbay is building an AI-powered sales intelligence platform that helps sales teams discover and qualify small and mid-sized businesses with little or no digital footprint, especially in data-scarce sectors like construction, hospitality, manufacturing, retail and B2B services. The funding will support its U.S. go-to-market expansion in San Francisco, AI research partnership with Sorbonne University and engineering growth. - learn more
            • Overture Ventures participated in Recheck’s $2M pre-seed round, alongside ReGen Ventures, Jetstream and MCJ. Recheck is a trust and compliance platform for residential solar that verifies sales reps, assigns portable Recheck IDs and has now launched Recheck Certified, a credential that combines ethical sales training, a code of conduct, background checks and ongoing monitoring to help installers and finance companies identify trustworthy sales professionals. Since launching, the company says it has verified more than 50,000 sales reps and 700 installers and dealers. - learn more
            • CIV co-led Calibre’s $3.3M pre-seed round alongside Vicus Ventures, with participation from I2BF Global Ventures, 9Yards Capital, Jigeum and angel investors including Nikesh Arora. London-based Calibre is building AI infrastructure for the testing, inspection and certification industry, helping automate certification workflows that still depend heavily on manual audits and document review across regulated sectors. - learn more

            LA Exits

            • 32 Flavors, the production company founded by Alex Baskin and known for unscripted franchises including Vanderpump Rules, The Real Housewives of Beverly Hills, The Real Housewives of Orange County and The Valley, was acquired by Sony Pictures Television, which took a majority stake in the company. Baskin will remain CEO, and the deal expands Sony’s premium nonfiction portfolio while keeping 32 Flavors’ existing leadership team in place. - learn more

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