Russell Wilson: Mindset Matters

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

Russell Wilson: Mindset Matters

In this episode, Russell Wilson joins Spencer at Zillow Group's Seattle headquarters for a live recording in front of employees. Russell is the starting quarterback for the Seahawks, leading the team to its first Super Bowl win in 2014. He's also one of the NFL's most charitable athletes. Russell founded the Why Not You Foundation, which has raised millions to support Strong Against Cancer and other children's charities. When he's not on the field or engaged in philanthropy, Russell is also an entrepreneur; he founded TraceMe, a social media platform, and Limitless Minds, a leadership development company. In this episode, Russell and Spencer discuss Russell's approach to leadership on and off the field, how to overcome adversity, his latest business ventures – and even his proposal to Ciara.

Press Play to hear the full conversation or check out the transcript below. You can also subscribe to Office Hours on Apple Podcasts.


Spencer Rascoff: Let's give a warm round of applause to Wilson. Thanks, Russell.

[Applause]

All right, so we're really honored to have you here. First, I understand that you use our products from time to time, so let's get that out of the way. Tell everyone what you told me when I first met you at a game.

Russell Wilson: So the funny thing is, I had Spencer in the box two years ago. Had him in the box at a game, and afterwards we were talking, and the craziest thing is that I don't think you guys understand I am constantly looking at houses. So a little background story about my life growing up. There's two things that I love outside of sports and God and family and all that, is I love clothes, OK, I love fashion, and I really, really love houses. And let me rewind a little bit, take you back into my history as a child. So growing up, I didn't grow up with anything. I didn't have much at all. Grew up in Richmond, Virginia, and I was fortunate to go to a private school. I was one of the only black kids there. I got a full scholarship to go there, and I was able to go fortunately.

And sure enough, but growing up, we didn't have much so I used to always go see houses, you know. On a Saturday or Sunday in Richmond, Virginia, at the time, they'd have the open house sign and you could just walk in and no big deal. Nowadays you gotta make an appointment, you gotta do all this extra stuff. But anyways, so growing up, I never forget every Saturday and Sunday, we'd drive around, my mom and I and my dad, we'd drive around in a little purple minivan. We'd drive around, I'd hop out of the car to an open house, and I'd run into the house, and I'd give a thumbs up or a thumbs down, like don't come in or come in. And I was the person giving the approval of that. I don't know how.

Anyways, so as a young kid, I always dreamed of being able to do something like that and be successful and everything else. So that was kind of like my young age, 6-, 7-, 8-, 9-, 10-year-old self. And still that's never left me today. I'm fascinated by interiors, I'm fascinated by the exterior of houses, fascinated by where houses are, when they appreciate, when they depreciate, all that stuff. So I am constantly looking all over the world for houses. But anyway, I told him after the game, I said you have no idea how much I'm on your app constantly, and so it's a big thing for me.

[Applause]

Rascoff: All right, so obviously you're an extraordinary quarterback. That goes without saying, but what I wanna talk about is leadership because you're an incredible leader. So talk to us about how you get the most out of your team, how do you get the team to work well together, and in what ways do you lead to motivate people?

Wilson: Well, I think the interesting thing about leadership, and it doesn't matter what type of leader you are. At the end of the day, leaders have what? They have followers. Doesn't matter what type of leader you are. At the end of the day, I think great leaders know how to, in a way, sell what you want, what you wanna do. And I think that for me, I try to be authentic. Every day, it's about a purpose for me. It's about authenticity, the things I love, the people that I care about, it's the things that I wanna do, not that I have to do necessarily, and I try to inspire people through that. And so for me, in terms of a team, like the Seattle Seahawks team, for example, it's important to – first of all, you have to be the demonstration. You know, what you wanna see is what you have to present, you know, and I think that's a daily thing. It can never be anything different. And that's the thing I love about Coach Carroll, for example. He's so consistent. No matter what's going on, no matter how many great games we won, no matter how many tough games, he's always consistent. And I believe that any great leader, whether it's Martin Luther King, whether it's President Obama, whether it's yourself or anybody else, I think the reality is that consistency is crucial, and I think that any great quarterback is obsessively consistent, and I think that's the thing you have to have.

Rascoff: So are you a kind of – sort of motivate by yelling and screaming in the locker room at your peers, or it's more of a sort of one-on-one motivation style? How do you – when you're trying to get the offense to do what you want, how do you get the best out of them?

Wilson: Well, I think there's – you know, the reality is there's different types of leaders, right? There's people – I'll use football as a great example. There's Bill Belichick, right, he has a certain type of way, and there's Coach Carroll. Coach Carroll's chewing gum on the sideline and Coach Belichick's barely moving and he's not saying much, but they're both great coaches and they both are respected, but because they're consistent.

So for me, when times are really, really good, I don't wanna be different. And when times are really, really tough, I don't wanna be different in that moment. And I think – so for me, my personality is I'm definitely very optimistic, but I'm also very neutral, and it's a belief that I have is neutral thinking. My mental coach and I, Trevor Moawad, we constantly talk about the idea of neutral thinking, not being too high, not being too low. You think about some of the greatest athletes, greatest shooters in basketball, baseball, some of the greatest football players, they're always clear-minded. They're very, very focused on what needs to be done, and people can follow that because they know what they're gonna get when they step on the field or in the classroom or in the work field or whatever it may be. So I have – I've been blessed to be able to lead a group of men, a group of people, my family as well, a group of young kids, two kids that I get to lead every day, and that discipline and that consistency through that discipline is everything, and that's what I rely on, that's what I trust most.

Rascoff: So you actually started a consultancy, Limitless Minds, to help translate some of these learnings that you've found on the field into business. Tell us about it.

Wilson: Yeah, it's actually super exciting. We actually just started it, and it's growing pretty fast here. It's pretty exciting. My – Trevor Moawad, my mental coach, little background about Trevor Moawad, he was the director of sports and performance at IMG, which is where all the top athletes from Serena Williams to top NFL combine guys to the best soccer players in the world, they go there, they train and get ready. And then that's where I went to go train. I met Trevor when I was 21 years old and we've been best friends ever since and, you know, he's helped Drew Brees, Eli Manning to huge corporations. He's Nick Saban's right-hand guy at Alabama, Florida State, you know, he's worked with NBA teams for a long time. So he's pretty special.

So anyways, Trevor is a business partner of mine for Limitless Minds and then also my brother, Harry, who was actually – he was in pharmaceutical sales and one of the top managers in the country and doing really well there and, you know, as a salesperson, you have to deal with people all the time – doctors, people – just you have to know how to sell something, and the reality is he was an athlete too as well, played football and baseball. He could have made it in the NFL, got hurt his senior year in football, but he's super bright. He actually gave me a lot of advice growing up in my lifetime. And then also we have another business partner named DJ. And so us four created this company called Limitless Minds, and the thought process is this:

One, we wanna enhance the culture, and at the end of the day, we also wanna optimize human performance. And I think that when you do that, when you can do that and go into a location like this and, at the end of the day, it's not just about you; it's about every single person in this room, it's how they can believe, how can they make Zillow better, how can they go home and make their lives better, how can they lead their children better. 'Cause if you guys do that on a daily basis, then you're gonna make Zillow better. And so the same thing with the Seattle Seahawks. If I can do that same thing in my personal life too, the way that I treat people off the field and on the field and I bring my best self every day, I have that much better of a chance to be successful and that obsession with that.

And one of the things that I'm super, super passionate about – and we just started this three months ago. We're working with a few companies already and some people already and some teams and stuff. It's pretty exciting, but one of the things that I'm really obsessed with, I'm really excited about and what I wanna do with Limitless Minds is that – have you guys ever thought about growing up in school, for example, right?And I remember growing up in middle school and high school and everything else, and if somebody went to the guidance counselor, that person was considered weird, right? I mean, really, that's the truth, right? The kid goes to the guidance counselor, the kid's considered weird. Something's wrong with that one, right? And you know, you think about math, you think about science, you think about all the different things that we get to do in school, but the one thing we don't train is the mind. The one thing we don't train is the mind, how people think through adversity, how people get prepared for the next opportunity, how they overcome a loss, a family loss like me losing my dad or even getting a new job opportunity. How do you prepare for that? From the middle school to high school to collegiate level, how do you dive into that academically and do something different like never before? How do you do that for a great company like Zillow? How do you enhance the culture and optimize human performance?

And I think that in the day, our culture is so competitive. But the reason why, in my opinion, why I think some of the most talented people in the world that I've ever been around, why sometimes they fail,is one simple thing – is their mind. It's their mind. The discipline of their mind, the discipline of being able to do things right and knowing the difference of how to overcome, how to overcome obstacles, how to overcome an injury, how to overcome a loss in a family, whatever it may be. Most people can't do that. But why? It's not because it's that person's fault. It's because, from a society standpoint, we don't get to teach that. We don't implement that at a young age, and so that's what we're doing with Limitless Minds, and that's one of our passion projects, obviously going into big corporations, great football teams, baseball teams, teams across the world, some of the greatest athletes, again, the greatest competitors in the world, but also really the ultimate goal is really to go into our education system starting in Washington maybe, going to all over the country and starting a new thing.

Rascoff: One of the things great leaders do is overcome adversity and get their teams or organizations to get up off the mat and do their best work when times look tough. You've overcome your share of adversity, personal adversity, but also professional adversity. I wasn't gonna talk about the Super Bowl loss unless you wanna talk about it, but I wanna know how you get your team to do their best work after some problem, whether it's a loss or an injury or anything.

Wilson: Well, that's a great question. I think that most people don't understand it. Most people don't understand the thought process of, like, how do you do that? How do you come back again? Well, if it's through success or obviously failure, and I always believe this: It goes back to consistency thought. Your goals and your thoughts and your ideas of who you are and what you wanna become shouldn't be this constant evolution of change and up and down this and I experienced this so this is now what's gonna happen here. The more that you can, one, be very, very clear – and we're all at different stages and ages of our life, and things definitely will happen that change circumstances and goals and all that, but what I mean is the same feeling that I had when we won the Super Bowl and I got to hold up the Lombardi Trophy in New York – great feeling – the same feeling that I had holding that trophy and realizing, looking at the full moon, thinking about my dad and everything else and all the things I've been through and all the people that told me no, I didn't hang onto it very long because I was already thinking about, OK, what's next to do? I need to make sure that I'm prepared for the next moment God gives me.

Fast-forward to next year, we get to go – amazing season, go all the way down to the one-yard line and it doesn't work out. As I'm walking off the field and I go into the locker room and everything else, the same thought comes into my head of what's next to do. And so the emotions and the thoughts don't change because I know that one moment doesn't define who I am and what I'm gonna be. It's a continual growth process of a company, of a group of people, it's a continual growth process of a relationship, it's a continual growth process of a human spirit, and I really believe that, that we all get to face different moments to build us who we're gonna be and who we wanna become. And I think that if you can have clarity in these moments – there are a bunch of moments that happen in our life. People always say, “How do you get ready for the big game?" It's not a big game unless you make it a big game. To me, it's just another great moment. It's just gonna be another great moment, and I'm looking for the next great moment 'cause I know the next great moment's gonna build me up for the next great moment.

Rascoff: How do you deal with self-doubt, though, in situations like that? Let's say you're matched against another team, you think you might be outmatched and might actually lose but you don't want to convey that to the team to shake their confidence. I mean, how do you – is that something you think about, or you always have such optimism you never think that's even possible and you suppress it?

Wilson: I was gonna say. Lose, that's not an option. On a serious note, it's not an option.

Rascoff: All right, good answer.

Wilson: But you know, I think a lot of that honestly is through the confidence of how you prepare. The one thing I fear in life – I don't fear death. The one thing I fear in life is simply not being prepared. It's the only thing I fear in life, is not being prepared. And so for me, I do everything I can to prepare because I know that gives me confidence. And I'll go with – you know, like I said, it's just gonna be another moment, so when the moment comes, it takes you where it goes and you trust it and you feel it and you learn from it and say what did I do really well here and what can I get better at, you know, in whatever that may be.

And so answering your question a little bit more specifically, and I know not everyone thinks that and maybe even in this room that like, well, that's not realistic for us. Well, I think a lot of the realistic situations of things that you can control in this room is one simple thing – your language. Your language controls what you think because if you say, ah, I can't do this or I can't be this, you know, like, think about it. If I told you all to slump down right now and tell yourself, and say these words out loud or say 'em in your head, “I'm not very good. It can't be me. Why me? Man, that happened again? Dang, another mistake." That's your language versus you telling yourself [you're]gonna be great today. I'm here. Today is my day. Today is our day. We're gonna be great. I can't wait for what's gonna happen. Whatever comes, we're gonna be ready for it. There's a big difference between your language, and it's just a glimpse of a moment. When you're at the free-throw line, what you're telling yourself is a big deal, you know, and when you're going into a game, stepping onto a field, the language that you use in a crucial moment, you know, whether you're selling a house to a person or if you're trying to get somebody to create a new app or whatever it may be or if you're trying to _____ your kids at times, you know, if you're trying to tell yourself you're a good parent, not a good parent, the language that you use is going to be the thing that either makes or breaks you. And the great ones have great language.

Rascoff: There's tons of research on this, right, the power of positivity, the power pose, about it becoming self-fulfilling and your own confidence propelling you to better performance.

Wilson: Well, one of the things that Trevor and I always say, and we would say at Limitless Minds, for example, is very simple. You know, I definitely believe in positivity. I'm a firm believer in positivity. I'm one of the most positive people I think you'll meet. But it's not that I don't believe in positivity. What I do believe in is I do believe that positivity does work, but what I do know that really does work is negativity. Negativity is proven that it works. So what's interesting is when I go into Seattle Children's Hospital – and this is mostly my observation here – but when I go to Seattle Children's Hospital, the families and the kids and the young ones that overcome typically, and every circumstance is different, obviously, but most of the time the ones that heal up quicker are honestly the ones that are simply just not negative. You know, sometimes the teams that do the best are the ones where the players, the leaders are simply not negative in tight moments. When you're down 16-0 in an NFC championship game with 2:30 to go, what's your language gonna be?

Rascoff: For example.

Wilson: And so what I believe, though, is yes, I think that positivity does work, and I firmly believe that, but what I do know is that negativity definitely does work. And what I do believe is that the reality is that I think the more that you can be neutral, this idea of neutral thinking is really crucial. You know what, like so, going back to the NFC championship game down 16-0, not much time to go, the truth is I could go around and say, “Guys, we're gonna be just OK." Guys are looking at me, all right, bro. Or it could be like, “Listen, fellas, we've got 2:30 left. What are we gonna do with it? Listen, the reality is," and I always go back to the truth, “The reality is we only need two touchdowns. That's all we need." And go to the truth of it, and that's the neutral thinking versus this being overly positive, you know. But what I do believe is that negative thinking definitely does work.

Rascoff: What impact does what outsiders say have on your mindset? Do you block out the externalities and focus on preparation and what you can control?

Wilson: Well, I believe this. The greater you're great, the more they're gonna hate. And that's just the truth.

Rascoff: The greater you're great, the more they're gonna hate.

Wilson: The greater you're great, the more they're gonna hate.

Rascoff: Taylor Swift said that, right?

Wilson: No. She didn't say that. But she's probably gonna say it now. Give me that credit, Taylor. I think that the reality of, you know, the more success you have and the more growth you have, the more people are interested in trying to find a way to – I won't say mess it up, but more so find a way to figure out the flaws in it, you know, and I think that's just the reality of life and business and everything else. And so to me, I think how you block out negativity and the critics and everything else is that – I think there's actually a famous quote actually about this. I'm not sure, but the reality is that – and this is pretty much true – there hasn't really been any statues built of a critic. And I think that to me, how I block it out during the season, for example, is, one, I do a very simple thing. I try not to watch ESPN. I'm not gonna read the paper and I'm not gonna – unless another game's on and it's Monday Night Football or something like that, that's the only time I'm turning that TV on and watching the game to learn something.

But I'm not just gonna sit there eating lunch or eating breakfast watching ESPN because it's two things. It'll trick you, right? Either they'll tell you that you suck or they'll tell you that, oh, this guy is amazing and blah, blah, blah, and he's gonna be this and that. He's gonna be MVP and blah, blah, blah. And then, you know, and then you start believing it. You start believing it, and the one thing that I believe is that you don't need somebody else to convince you of who you are and what you're going to be. I don't need somebody to convince me. I know who I am because I tell myself who I am, I believe who I am, and I create who I'm going to be by the work ethic and the thoughts and the things that I do on an everyday basis. You know, every movement is purposeful and there's a thought process to it.

And you know, I also think that to be great, you have to have great people around you to make it great. This is not just on me. I have great people around me. This is not just on you. I mean, you have great people around. The reality is that you have to surround yourself around great people and people that are gonna challenge you, people that are gonna encourage you and not discourage you, but challenge you, people that are creative. I love being around creative minds. You know, I have a company, West to East. It's my creative agency, and we basically helped start TraceMe out of there.

Rascoff: Tell people about TraceMe.

Wilson: Yeah, so TraceMe's pretty exciting.

Rascoff: 'Cause you have a startup. You're a startup founder.

Wilson: Yeah, I am. Yeah. So it's pretty exciting. We have some pretty cool people involved, and, you know, we have Jeff Bezos involved; we have Mike Mahan, who's CEO of Dick Clark Productions; we have Joe Tsai, the co-founder of Alibaba; we have Kenny Dichter; we have a bunch of other people, some other people from Seattle area obviously. Some pretty cool stuff, but I'll kinda tell you the background story.

So Ciara and I – you know, I'm in Seychelles, and I don't get nervous, right. I'm about to ask Ciara to marry me, I'm kinda nervous. First of all, I'm carrying this ring around from LA to Paris, from Paris to Dubai, Dubai to Seychelles. I'm in Seychelles, I'm like I'm carrying this thing, I'm carrying this briefcase around everywhere I'm going. She's wondering, like, she's like what are you doing with that briefcase? It's like an old legal briefcase like Dad used to take to the courtroom.

Rascoff: Just the ring in there or –

Wilson: No, there's some other things in there, but I kinda hid the ring in the under front pocket and it was just – bad idea, but I did it. So anyways, so you know, we were in Seychelles and I ask her to marry me and everything else and she said yes, and we kinda – we posted the same video and, you know, I got like 10 million views. I'm like, dang, that's pretty cool. I got 10 million views. That's a lotta views. Meanwhile she gets 20. I'm like, you know, same video, we posted at the same time. We said three, two, one, ding, you know, like how does she get 20 and I get 10? So anyways, I guess people like me have less.

So anyways, so fast-forward, you know, we actually – it's during the presidential debate and I'm wearing – it's Halloween and I'm wearing a President Obama mask, she's wearing a Hillary Clinton mask. I'm not sure if you guys have seen this video ever, but we're dancing to – we're dancing – I'm doing my President Obama, God bless America, God bless America. I'm doing my whole voice thing and everything else, and one of our friends is just shooting it just for fun. We ended up posting it 'cause we thought it was funny and 10 million views, 20 million views or whatever again and it was like, whoa, this is a lot. And I started scratching my head then and fast-forward, she's seven months pregnant and we're at a house in LA. And so we're looking at the house and I'm in the basement and she's upstairs in the kitchen, and when you're married to a singer entertainer, she's always singing and entertaining. And so – and I'm like – she's jammin' upstairs, and so I go upstairs and she's in the kitchen. She's got a huge belly, she's dancing around the house, and she's dancing to “I'm Every Woman" by Whitney Houston. And she's jumping from couch to couch and ____ in the video and everything else. Anyway, we have our film person shooting it and everything else, maybe 20 minutes shooting, right? So anyways, she posted it on Facebook. Twenty-six million people view within less than 48 hours, less than two days. And I'm like, golly, like 26 million people and really no monetization, no way to connect? Like, it's just crazy. How do you measure these views?

So rewinding, backtracking a little bit, we got married in Liverpool, and you know, Vogue magazine was calling E! News, all these different magazine people and everything else wanted to shoot the first picture and all this kinda stuff, and we decided, you know, we're gonna post it ourselves. So we post it and it goes everywhere. It goes all over the world pretty much, and you know, the next morning, we got up probably around 6:30, flew to London, an hour flight. Go have brunch around 10, leave brunch around noon. Coming out, paparazzi people, and we're going through and we're walking down Oxford Street, and there's, you know, the big red buses in London. So we're walking down Oxford Street and there's cars and buses flying by, and next thing I know, I see these two kids wearing Seattle Seahawks jerseys, and they come running across the street and they're like, Russell, Russell, Russell and Ciara, you know. So they come over and, like, can I get a picture, can I get a selfie with you? So we get a selfie or whatever.

So I search – you know, I always bring this little notebook with me and I'm always kinda writing, and I started writing this idea as we're flying back from London to Seattle. I started writing this idea that I believe that 30 percent of celebrities and my followers really do care, you know, from Richmond, Virginia, where I'm from to NC State fans, Wisconsin to Seattle Seahawk fans to NFL fans. They wake up saying, OK, what's going on in that person's world, when they're traveling, when they're moving, football's going on or whatever. The next 30 percent, in my thought process, was that – was very simple. Was that, you know, those people care – I call 'em momentary followers. They follow you in the moment. Just a big moment, big game or they like that song and they wanna follow you in that moment. They don't really care, right? The last 40 percent of followers, in my opinion, are the people that either accidentally click you or they just wanna talk you-know-what about you. So probably '49ers fans, unfortunately. I'm sure there's some in here. Where are you?

But anyways, so on a serious note, though, so I believe that Facebook, Instagram, Twitter, Snapchat, that's for the 100 percent, but TraceMe is really for the 30 percent. How do you give something? I think there's two things that people love. People love VIP experience, and the reality is they love money. But what they really love is they love winning. And so the thought process was very simple. There's 7.5 billion people in the world, and what I believe is that there's 7.5 billion people who are fans of something. So whether you're a fan of myself, whether you're a fan of Ciara, whether you're a fan of the Seattle Seahawks or if you're a fan of fashion, if you're a fan of cosmetics, if you're a fan of – whatever you're a fan of, that's what we want delivered to them. And if you're a fan of looking at houses, you know, how do you do something, how do you create something where fan engagement is actually – there's actually a scoreboard? And that's what we've been able to do, and being able to create has been an awesome process. It's been really, really cool.

And basically you think about fantasy football, what we've been creating is fantasy fan, and it's been a really cool experience. We have some really cool people sign up. We just signed up George Takei, and he just signed up with TraceMe. We have several other people that are gonna be pretty cool. Sounds like we may be signing one of the biggest cricket players in the world here, he's got tons of followers. So it's an exciting time.

Rascoff: Do CEOs qualify as celebrities?

Wilson: Yes. You qualify.

Rascoff: Is there another social media platform I get to manage now? So check out TraceMe to be a fan of Russell's and others.

Let's close with a discussion of Why Not You and your philanthropic efforts and civic engagement. I mean, I think you're perhaps as well-known for the things that you're doing off the field as what you're doing on the field – your involvement in Seattle Children's Hospital, your creation of Why Not You, so give a sense of the scope of your civic activities, and why is it so important to you?

Wilson: Well, I think that, you know, when much is given, much is required. And I've been blessed to be able to meet a lot of amazing kids, amazing people, because of the circumstances that God has given me and because of having big hands and being able to run around and throw a ball and win some football games. It gives me an opportunity to inspire people. And I think that – you know, it's funny, we went to China this year again, and when I went over there, it was cool because fans, you know, they kinda go crazy for you but the cool part is the athletes in particular, the young football players who wanna learn how to play football and everything else. It was funny because they're like, you know, we're a lot like you. And I'm like, what do you mean? And they're like, well you're not the biggest guy in the world. You know, they're – the culture, the people aren't as tall there, and so it was actually very interesting to see that, see how many great athletes they had there.

And I feel like the fortunate part for me is I think that people, for a glimpse of a moment, they – I think they can get a relatability because, in terms of young kids and young athletes, guys and girls, is that they're like, you know what, I'm not 6'8″, I'm not 6'10" so, you know, people look at me and go that's the quarterback of the Seattle Seahawks? Like oh, like I didn't expect that. So you're not that – the one comment I always get is you're not that big in person. I'm like, OK, I'm faster. I'm faster than you. But you know, so I've been fortunate, and I think that, for example, at Seattle Children's Hospital, in particular, you know, my mom was an ER nurse, my dad was always in hospitals because of his diabetes, and unfortunately he passed away because of it. And so I felt like there was a responsibility and a duty for me to go to places that I know what it feels like emotionally to go. And for me, that's always been something that's been important to me to be able to give one little glimpse of hope if I can do that.

And we always say at our camps, for example, you know, we get to coach thousands and thousands of kids every summer, football and everything else across the country, across the world now, and one of the cool things is that every time – I think about Nike. We were just at Nike this summer doing our camp there, and I bring all those coaches, about 100-and-some coaches there, and sit in the circle, and as we're standing there right before camp starts, I always tell them every time, I say, “Listen, the goal is very simple today. If we can change one kid's life today, mission's accomplished. Just have that simple focus. If you can affect one person in your life today, one person that you know, one person you may not know, then the mission's accomplished. You've done something worthy that can actually challenge and change somebody's circumstance." And that's where I think true gratification and true growth comes from is affecting culture and affecting people.

'Cause you all have stories. I'm sure I have a very similar story to somebody in this room that you may not even know. And to be able to dive in and to learn that person's story, to be able to care enough to know that person's story, what else are we here for? I'm not just here just to make a lot of money, I'm not just here just to win a lot of football games. That's all great, that's all good and everything else, and I highly recommend trying to do – be successful, but at the end of the day, you know, when I lay my head down at night, I just wanna know that I inspired somebody. And when you focus on that, that's when I think everything else grows. You can focus on your family, your kids, people you affect in your inner circle, but then expand that inner circle, expand that circumference of atmosphere that you affect, the people that you inspire, the people you may not even know you can inspire, that circle gets bigger and bigger and bigger. And now you've actually done something, so now when it's time to be successful, when it's time to do something new or to create something or whatever it may be, now people, man, like I'm rooting for that guy, I'm rooting for that girl, you know, and people can remember you.

Rascoff: It's great to see a public figure so focused on thinking about the positive impact that you have on other people. Thank you. I think that's – I think we should leave it at that, Russell. Thank you for being here. Thank you so much. Have a great season.

Wilson: Thank you, guys. Let's go. Go Hawks. Pleasure.

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CHAOS in the Skies, Valar in the Core and Robotaxis on the 405

🔦 Spotlight

Hello LA!

If you are reading this while watching the clouds stack up over the city, you are not wrong. The forecast is calling for heavy rain and possible flooding through Sunday, so consider this your permission slip to cancel a few plans, stay dry and catch up on what the hard-tech crowd has been building this week.

Let us start with the least subtle name in local defense tech. CHAOS Industries just closed a $510 million dollar round led by Valor Equity Partners, valuing the company at $4.5 billion dollars and pushing its total funding past the $1 billion dollar mark in under three years. The company builds Coherent Distributed Networks radar, essentially a mesh of smaller, lower cost sensors that can pick up drones and other low flying threats minutes earlier than legacy radar systems, a gap that has become painfully obvious on modern battlefields. The new capital is going toward product development and manufacturing so militaries and border agencies can actually field these systems at scale rather than treating them as one-off experiments.

What makes CHAOS interesting is not just the size of the round but the architecture choice. Instead of a single massive radar on a hill, they are betting on distributed, software first networks that can be upgraded, repositioned and re-tasked as threats change. It is a very cloud-era way of thinking about defense hardware, and it is pulling engineers from a mix of aerospace, gaming and traditional software backgrounds into a category that used to be the domain of slow, closed incumbents.

Image Source: Valar Atomics

If CHAOS is focused on keeping the skies manageable, Valar Atomics wants to keep the lights on for everything that needs compute. The Hawthorne based nuclear startup raised $130 million dollars in Series A funding led by Snowpoint Ventures, with participation from Crosscut Ventures and a roster of deep tech backers that includes Palmer Luckey and Palantir CTO Shyam Sankar. Valar is building compact, high temperature gas reactors that use TRISO fuel and helium coolant, designed for strong safety characteristics and very high operating temperatures.

Instead of a single gigantic nuclear plant, Valar’s plan is to mass produce one standardized reactor design and cluster hundreds of them on “gigasites” that sit directly behind the meter for big energy users. Think hydrogen production, AI data centers, heavy industry and synthetic fuel plants, not just electrons on the grid. Construction is already underway on a first test reactor in Utah, targeted for completion in 2026, and the company is positioning itself as part of a new wave of nuclear companies that treat reactors as a product you replicate, not a megaproject you tolerate.

Image Source: Waymo

On the consumer side, your weekend mobility options are getting an upgrade too, weather permitting. Waymo has begun routing paid robotaxi rides onto freeways in Los Angeles, alongside San Francisco and Phoenix, after years of staying mostly on surface streets. The company says freeway segments can cut some trip times by as much as half, making a driverless ride to LAX or a cross town trek on the 405 feel less like a novelty and more like a practical option. Regulators and human drivers now have to figure out what it means to share the fast lane with cars that never get tired and never text at red lights.

Image Source: Apple

Apple is also coming for the least fun part of any LA trip: the airport ID check. The new Digital ID feature lets you create a passport based identity inside Apple Wallet that TSA will accept at more than 250 airports for domestic travel, including LAX. You scan your passport, verify with Face ID and then present your Digital ID at TSA checkpoints using your iPhone or Apple Watch without handing over your device. It will not replace a physical passport for international flights, but it does mean boarding passes, credit cards and ID can all live in the same tap-to-go flow the next time you sprint to Terminal 4.

Between radar that sees drones earlier, reactors that promise industrial scale clean power and robotaxis that hop on the freeway, a lot of the future is quietly being wired in while you hunt for an umbrella. Stay safe, stay dry this weekend and keep scrolling for this week’s venture rounds, fund announcements and acquisitions.

🤝 Venture Deals

      LA Companies

      • Skims has raised $225M in new funding at a $5B valuation, in a round led by Goldman Sachs Alternatives with participation from BDT & MSD Partners. The company plans to use the capital to accelerate its shift toward brick-and-mortar retail and international expansion, while continuing to invest in product innovation across intimates, shapewear, apparel, and activewear, including its new NikeSKIMS collaboration; Skims is on track to surpass $1B in net sales in 2025, just six years after launch. - learn more
      • Neros has raised $75M in a Series B round led by Sequoia Capital, with participation from existing investors Vy Capital US and Interlagos, bringing its total funding to over $120M. The El Segundo based defense drone startup will use the capital to massively scale production of its Archer and Archer Strike FPV drone platforms and ground control systems, expand industrial capacity, and deepen a China-free, allied supply chain. The raise coincides with Neros being selected as one of the primary FPV drone suppliers for the U.S. Army’s Purpose-Built Attritable Systems program, following a major Marine Corps drone order. - learn more

              LA Venture Funds

              • BAM Ventures joined Exowatt’s new $50M financing round, backing the Miami based company’s push to deliver dispatchable, American made solar power to AI data centers and other energy hungry industrial sites. The round, an extension of Exowatt’s $70M Series A led by MVP Ventures and 8090 Industries, brings the company’s total funding to $140M in under two years. Exowatt will use the capital to expand U.S. manufacturing and scale deployments of its modular P3 system, which stores solar energy as heat and converts it to electricity on demand to provide round the clock, grid independent power. - learn more
              • WndrCo joined the $145M Series B round for Alembic, the AI marketing analytics startup it first backed in early 2024, as the company’s valuation jumped to $645M. The round was led by Prysm Capital and Accenture and will help Alembic scale its platform, which uses AI to link brand marketing across channels like TV, podcasts and social media to real sales outcomes. Alembic also plans to use part of the funding to build a new Nvidia powered supercomputing cluster in San Jose to support growing demand from enterprise customers. - learn more
              • Magnify Ventures joined Joy’s $14M Series A round, backing the San Francisco based startup’s push to build an AI powered parenting platform that blends machine intelligence with real human experts. Co-led by Forerunner and Raga Partners, the funding coincides with the launch of the Joy Parenting Club app, which gives new parents and parents of toddlers 24/7 access to certified coaches plus AI driven guidance, milestone tracking and personalized product recommendations. Joy plans to use the capital to further develop its AI model, expand partnerships with baby and parenting brands, and grow its expert network to support families through more stages of childhood. - learn more
              • Overture VC, via its climate focused Overture Climate fund, reupped in Harbinger’s $160M Series C round as the medium duty electric and hybrid truck maker continues to scale its U.S. built EV platform. The round was co led by FedEx, Capricorn’s Technology Impact Fund, and THOR Industries, and includes existing backers like Tiger Global, Ridgeline, Maniv Mobility, Schematic Ventures, Ironspring Ventures, ArcTern Ventures, Litquidity Ventures, and The Coca Cola System Sustainability Fund. Harbinger will use the capital to ramp production of its electric stripped chassis platform and fulfill an initial FedEx order for 53 Class 5 and 6 trucks, supporting large fleet electrification and last mile delivery use cases. - learn more
              • Sound Ventures joined the $60M Series B round for GC AI, an AI platform built for in-house legal teams, alongside lead investors Scale Venture Partners and Northzone. The new funding values the San Francisco based startup at $555M and brings its total capital raised to $73M. GC AI will use the money to accelerate product development and deepen its integrations and AI agents, building on rapid growth to more than 1,000 customers, $10M in ARR, and 1.75 million legal prompts processed in under a year. - learn more
              • Fulcrum Venture Group doubled down on its backing of Code Metal, joining the startup’s $36.5M Series A to support its push to bring verifiable AI powered code translation to mission critical industries. Led by Accel at a $250M valuation, the round also brought in RTX Ventures, Bosch Ventures, Smith Point Capital, Overmatch VC, AE Ventures, Shield Capital, J2 Ventures, and several strategic angels. Code Metal will use the capital to expand its platform across defense, automotive, and semiconductor customers, promising formally verified, regulation-ready code that can be ported between chips and modernized much faster than traditional methods. - learn more
              • MarcyPen Capital Partners led Rebel’s $25M oversubscribed Series B to scale the company’s returns recommerce marketplace, which helps retailers resell open box and overstock goods instead of sending them to landfills. The new capital will fund expansion into outdoor and sporting goods categories with existing retail partners and support broader growth of Rebel’s tech platform, which processes and resells returned products at up to 70 percent off retail while tackling the trillion dollar returns problem. - learn more
              • Halogen Ventures joined Auditocity’s $2M seed round alongside Techstars, Innovate Alabama, and several angel investors to help scale the company’s AI driven HR compliance auditing platform. The Alabama based startup plans to use the capital to expand nationally and deepen its intelligent automation tools so HR teams can spot compliance risks in real time and resolve issues before they become costly problems. - learn more
              • Upfront Ventures joined Majestic Labs’ more than $100M financing as the AI infrastructure startup emerged from stealth with a new memory centric server architecture. Founded by ex Google and Meta executives, the company claims its all in one servers deliver up to 1000 times the memory capacity of top tier GPU systems, effectively replacing multiple racks with a single box for the largest AI workloads. Majestic will use the capital to grow its team, finish its full software stack, and run pilot deployments with customers looking to cut power use and costs while training massive models. - learn more
              • Alexandria Venture Investments and Freeflow Ventures joined an oversubscribed round of more than $100M for Iambic, a San Diego based biotech using an AI driven discovery platform to develop new cancer therapies. The clinical stage company will use the fresh capital to expand its operations and advance a pipeline that includes IAM1363, a HER2 targeted candidate that has already shown early anti tumor activity, as well as additional AI designed programs and pharma partnerships. - learn more
              • EGB Capital joined Extellis’ $6.8M oversubscribed seed round, backing the Durham based startup’s push to deliver reliable, all weather satellite imagery at industrial scale. Led by Oval Park Capital with participation from Duke Capital Partners, First Star Ventures, New Industry Ventures, Front Porch Venture Partners, and Blue Lake VC, the funding will support Extellis’ first satellite launch and initial product rollout. - learn more
              • Core Innovation Capital joined Arrived’s $27M Series B style funding round, backing the Seattle startup’s push to make fractional real estate investing feel more like buying stocks. Led by Neo with participation from Forerunner Ventures, Bezos Expeditions, and other investors, the new capital will help Arrived scale its “stock market for real estate” platform and recently launched Secondary Market, which lets investors buy and sell shares of individual rental homes across the U.S. with just a few clicks. - learn more
              • Strong Ventures participated in a new pre Series A round for Provotive, the company behind AI packaging design platform Packative. The round was led by Japanese VC firm Miraise, with Korean fund VNTG and a Japan based strategic CVC also joining. Provotive plans to use the capital to expand its AI driven packaging services across Japan, Korea, and the broader Asian market, helping brands quickly generate localized, customized packaging at scale. - learn more

                    LA Exits

                    • Nativo is being acquired by family safety and location app Life360 in a cash and stock deal valued at about $120M. The acquisition folds Nativo’s native ad platform, programmatic tools, and publisher network into Life360’s advertising business so brands can reach families both inside the Life360 app and across CTV, mobile, and premium web environments. The companies say the combined platform will offer a full funnel, privacy minded, “family safe” ad solution and expect the deal to close in January 2026, pending customary approvals. - learn more
                    • RealtyMogul, an online real estate crowdfunding and investment platform, has been acquired from its venture backers by The Wideman Company, a cash flow focused, high touch real estate investment firm. The deal gives RealtyMogul a long term owner while keeping its brand and digital marketplace intact, supporting a member base that has invested more than $1.2B of equity into properties valued above $8B. The Wideman Company says the acquisition will bring additional capital and strategic support to expand RealtyMogul’s offerings and deal flow for individual investors and real estate sponsors. - learn more

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                              Swipe Less, Know More, Build Faster: LA’s AI Push

                              🔦 Spotlight

                              Happy Friday LA!

                              This week was about AI moving from side feature to core product strategy. Tinder is testing an opt-in “Chemistry” flow that learns your interests with permission, including signals from your camera roll, to propose fewer, higher quality matches. Snap is wiring Perplexity’s conversational, source linked answers directly into Snapchat. And Rivian spun out Mind Robotics to take the industrial AI it built for its own lines to a broader market.

                              Tinder Bets on AI for Quality Over Quantity

                              Tinder is piloting Chemistry, an opt-in experience that starts with a short Q&A and, with permission, analyzes cues from your camera roll to build a richer picture of what you like. The aim is to cut through swipe fatigue by presenting a smaller set of high intent matches each day, first in New Zealand and Australia, as part of Match Group’s larger 2026 product overhaul. The pitch is relevance and control, with phased rollout and consent front and center; if engagement lifts, expect tighter loops between real world signals and match recommendations.

                              Snap Brings Perplexity Answers into Snapchat

                              Snap struck a deal with Perplexity to deliver conversational, source linked results inside Snapchat starting in early 2026, backed by a one year cash and equity package reportedly worth about 400 million dollars. Ask a question where you already spend time and get a cited answer without hopping to a mobile browser, with Snap emphasizing that Snapchat data will not train Perplexity’s models. The announcement landed alongside improving fundamentals, signaling Snap’s plan to make trustworthy answers feel native to social habits rather than a separate destination.

                              Rivian Spins Out Mind Robotics

                              Rivian formed Mind Robotics to productize the software and systems that coordinate its own manufacturing, raising roughly 110 to 115 million dollars led by Eclipse. The goal is to sell factory floor intelligence beyond vehicles, including adaptive quality control, smarter material handling, and autonomous workflows that reduce downtime. With Rivian’s headquarters in Irvine and a growing regional robotics talent base, this puts Southern California on the map for next generation industrial automation tied to the EV supply chain.

                              Bottom line

                              LA’s tech scene is pushing AI toward measurable outcomes: better match quality, faster answers with clear citations, and more efficient production. Keep an eye on the unsexy details, including privacy choices and user consent, data boundaries between partners, and how each team turns these features into monetization. That is where this week’s announcements will turn into lasting advantage.

                              🤝 Venture Deals

                                  LA Companies

                                  • Evotrex exited stealth with a $16M Pre-A round led by Xstar Capital, with Unity Ventures, Kylinhall Partners, Vision Plus Capital, and founders of Anker Innovations participating; the capital will expand engineering and speed commercialization of its first product. The California startup plans to debut what it calls the world’s first power-generating RV trailer at CES 2026, designed to provide off-grid power and help extend EV range while towing. - learn more
                                  • Zest AI, which provides AI-driven credit underwriting and lending intelligence for banks and credit unions, closed an oversubscribed, customer-led financing round from SchoolsFirst, Members 1st, ORNL, and Truliant credit unions, with participation from Citi Ventures. The company says the round came at a higher valuation than its prior growth raise and will fund more automation across the borrower journey and a broader rollout of LuLu, its generative AI lending-intelligence platform. - learn more
                                  • Estate Media, the social first real estate media startup co-founded by “Million Dollar Listing” star Josh Flagg, says it has surpassed $6M in revenue and closed a $1M seed round, bringing total funding to $2.65M. New investors include Tinder co-founder Justin Mateen and real estate and media figures such as Samir Mezrahi (“Zillow Gone Wild”), Tracy Tutor, and Hudson Advisory, which the company says positions it for profitability and further growth. - learn more

                                        LA Venture Funds

                                        • Cedars Sinai Ventures joined Amae Health’s $25M Series B, led by Altos Ventures with participation from Quiet Capital, Bling Capital, Healthier Capital, and 8VC. The company, which is building an AI enabled clinic model for severe mental illness, says the funding will accelerate nationwide clinic openings, advance its AI care platform, and support research into conditions like schizophrenia, bipolar disorder, and treatment resistant depression. Total funding now tops $50 million. - learn more
                                        • Magnify Ventures participated in MiSalud Health’s new funding round led by IGNIA, alongside Ulu Ventures, Redwood Ventures, Amplifica Capital, and client investor Taylor Farms. MiSalud, which delivers bilingual virtual and on-site care for blue-collar workforces, says the capital will help it expand into 20 new states and add services typically offered only in person; reports peg total funding at about $18.3 million. - learn more
                                        • Alexandria Venture Investments participated in Accipiter Biosciences’ $12.7M seed round, which was co-led by Takeda and Flying Fish Partners. The Seattle startup is developing AI-designed de novo protein therapeutics that can combine multiple mechanisms in a single molecule, and it also announced partnerships with Pfizer and Kite Pharma alongside the financing. The company says the funds will advance preclinical programs in immunology and oncology and further build out its computational design platform. - learn more
                                        • Rebel Fund participated in Cactus’s $7M seed round alongside Wellington Management, Y Combinator, and Pelion Venture Partners. Cactus builds a 24/7 AI copilot for home service businesses that answers calls, qualifies leads, books jobs, and manages follow ups to capture after hours demand. The company says the funding will support product expansion and go to market growth in the United States. - learn more
                                        • B Capital joined the angel round for Microtide Biotechnology (also known as Weitao Bio), which raised over RMB 100 million, led by Qiming Venture Partners. The Shanghai company, spun out from Sile Biomedicine’s in vivo CAR T platform, is developing targeted LNP delivered in vivo CAR T therapies for blood cancers and autoimmune diseases, and will use the funds to advance its first candidate and further develop its core platform. - learn more
                                        • Patron co led Flint’s $15M Series A, with participation from the USC Viterbi School of Engineering alongside Basis Set Ventures, AME Cloud Ventures, Afore Capital, and Y Combinator. Flint builds an AI platform that helps teachers personalize K 12 learning, and the company says the funding will accelerate product development and scale the service to more schools. - learn more
                                        • Rebel Fund participated in Freya’s $3.5M round alongside Y Combinator, 212 VC, N1 Tech, BD Partners, and others. Freya is building voice automation tools that let companies create and manage natural language voice workflows, aiming to replace brittle IVR systems with more flexible, AI powered voice agents. The company says the funding will accelerate product development and early go to market efforts. - learn more
                                        • Regeneration.VC led Hullbot’s roughly $10.6M Series A, with participation from Climate Tech Partners, Katapult Ocean, Folklore, Trinity Ventures, Rypples, NewSouth Innovations, and Bandera Capital. The Australian startup builds autonomous hull-cleaning robots that remove biofouling to cut ship fuel use and emissions, and it plans to use the funding to ramp manufacturing, expand global service hubs, and develop larger robotic platforms. - learn more
                                        • M13 led Teleskope’s $25M Series A, with continued participation from Primary Venture Partners and Lerer Hippeau. Teleskope builds an agentic data security platform for the AI era, and says the capital brings total funding to $32.2M to accelerate product development and scale go to market. - learn more
                                        • SmartGateVC participated in Coherence Neuro’s $10M seed round led by Topology Ventures and Artesian, alongside Blackbird, Possible Ventures, XEIA, Jumpspace, Divergent, Spacewalk VC, and others. San Francisco based Coherence Neuro is developing a closed-loop, bi-directional neurotechnology platform to treat cancers like glioblastoma by decoding and modulating electrical signals; the funding will support its first human trials and further product development. - learn more
                                        • Rebel Fund participated in Mecha Health’s $4.1M seed round led by Valia Ventures, alongside Y Combinator, Reach Capital, and Phosphor Capital. Mecha Health is an applied AI lab that builds foundation models for radiology which read medical images and generate fully structured reports, and the new capital supports continued development and deployment of these systems. - learn more

                                            LA Exits

                                            • Green Econome was acquired by VCA Green, the sustainability practice of VCA Consultants. The Los Angeles firm is known for lifecycle strategies, building performance reporting, and compliance services like ENERGY STAR, LEED, CALGreen, and Title 24; combining it with VCA Green’s energy modeling, project management, and field verification creates a single team serving both new construction and existing buildings. Marika Erdely, Green Econome’s founder, is joining VCA Green as a principal. - learn more
                                            • InData Consulting was acquired by The 20 MSP as part of a three-company deal that also included Red Level Group and iStreet Solutions. The additions expand The 20 MSP’s footprint in California, Arizona, Michigan, and the Sacramento area, bringing its total to 44 acquisitions in about three years. The company says it sources targets from its peer group to speed integrations and reduce attrition. - learn more
                                            • Caulipower was acquired by Urban Farmer, a Paine Schwartz Partners portfolio company, creating a vertically integrated “better for you” frozen foods platform that pairs Urban Farmer’s manufacturing with Caulipower’s nationwide brand and distribution. Caulipower will continue operating under its name, with founder Gail Becker joining Urban Farmer’s board; financial terms were not disclosed. - learn more
                                            • StudyOS was acquired by Sitero, a technology-enabled CRO, which simultaneously launched SiteroAI to position itself as the industry’s first fully AI-powered CRO. StudyOS’s Ash clinical-trial agent will be integrated with Sitero’s Mentor eClinical suite, with Sitero projecting 20–30% efficiency gains across the trial lifecycle beginning in 2026; terms were not disclosed. - learn more

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                                                    Cap Tables to Costumes: Whatnot’s Mega Round and Your LA Weekend Plan 🎃

                                                    🔦 Spotlight

                                                    Happy Friday Los Angeles!

                                                    Live shopping’s LA moment

                                                    Whatnot, the LA born marketplace for live auctions, raised $225 million at an $11.5 billion valuation. The round was co led by DST Global and CapitalG, with Sequoia, Alkeon, a16z, Greycroft, BOND, and others participating. The company says the money goes to international expansion, trust and safety, and seller tools - fuel for a category that has moved from “Is this a fad?” to “How big does this get in the West?”

                                                    Why it matters

                                                    If that valuation sounds sudden, you’re not imagining it. Whatnot’s last raise in January valued the company around $5 billion. Less than 10 months later, the number has more than doubled, tracking a year of surging GMV and a social commerce flywheel spinning across TikTok Shop, YouTube, and Amazon. For LA, it’s a marquee bet on the creator commerce stack we do best: community, content, and culture that converts

                                                    The bigger picture

                                                    The implications go well beyond trading cards. Live, personality led storefronts are evolving from hobby to underwritable small business. If Whatnot uses this cash to keep fraud low and throughput high, we could see an LA export take root globally, not just as an app category but as a job category. That is a storyline to watch into Q4 and beyond.

                                                    From cap tables to costumes: Halloween in LA 🎃

                                                    You’ve earned some offline fun. Heading into Halloween weekend (Oct. 31–Nov. 2), LAist’s guide has a little of everything: neighborhood Día de los Muertos celebrations (from the Canoga Park family festival to an ofrenda for pets at Annenberg PetSpace in Playa Vista), the Frogtown Arts weekend along the LA River, plus plenty of screenings and concerts across town. Bookmark the list, pick your neighborhood, and maybe swap “add to cart” for “add to calendar.”

                                                    Send tips, sightings, and spooky term sheets our way. Venture deals for LA companies, funds, and acquisitions are below.

                                                    🤝 Venture Deals

                                                        LA Companies

                                                        • Bryan Johnson’s longevity startup Blueprint raised $60M from a celebrity heavy group of backers including Kim Kardashian, Naval Ravikant, Alex Hormozi, Ari Emanuel, and the Winklevoss twins to turn Johnson’s personal Blueprint regimen into a broader consumer platform. The company says the funding will help package diagnostics, biomarker tracking, prescriptions, nutrition, and other longevity services into an accessible offering. The round underscores mainstream interest in data driven wellness despite past questions about Blueprint’s trajectory. - learn more
                                                        • Rarity PBC raised $4.6M in seed financing to advance a one-time, autologous blood-stem-cell gene therapy for ADA-SCID (“bubble baby” disease) that it has licensed from UCLA researcher Dr. Donald Kohn. The round, led by biotech investor Steve Oliveira (Nemean Asset Management), will support manufacturing and steps toward commercial readiness. - learn more
                                                        • Fruitist raised $150M led by a vehicle managed by J.P. Morgan Asset Management, with participation from Aliment Capital and Ray Dalio’s family office. The LA-based superfruit brand says the funding will fuel crop expansion, cold storage, and automation as it scales distribution to 12,500+ stores and targets continued growth following roughly $400M in trailing sales. - learn more
                                                        • Homecourt, the Los Angeles based luxury home and personal fragrance brand founded by Courteney Cox, raised an $8M Series A led by CULT Capital. The company says the funding will fuel brand marketing, team hires, and infrastructure as it expands beyond DTC into 300+ retail doors including Nordstrom, Bluemercury, and Revolve. Homecourt has broadened from home care into body and laundry collections since launching in 2022. - learn more

                                                            LA Venture Funds

                                                            • Aliavia Ventures participated in Human Health’s $8.5M raise, joining LocalGlobe, Airtree, Skip Capital and Scale Investors to back the precision health platform from former Canva product leaders Georgia Vidler and Kate Lambridis. The funding will support international expansion, deepen product intelligence in areas like women’s health, respiratory and pain, and scale Human Evidence for patient driven research; Human Health reports more than 200,000 users and 20 million logged health actions to date. - learn more
                                                            • Riot Ventures participated in EnduroSat’s $104M funding round, alongside Google Ventures, Lux Capital, the European Innovation Council Fund, and Shrug Capital. The Sofia based satellite manufacturer says the capital will scale production of its ESPA class (200 to 500 kg) modular satellite buses, targeting capacity of up to two satellites per day at a new 188,340 square foot Space Center so constellation customers can get to orbit faster. The raise is EnduroSat’s second this year and follows a €43 million round in May. - learn more
                                                            • Rocana Venture Partners participated in Recess’s $30M Series B, which was led by CAVU Consumer Partners and included Midnight Ventures, Torch Capital, Doehler Ventures, KAS Venture Partners, Vanquish, and Craig Kallman. The relaxation-beverage company will use the capital to grow its team, expand retail distribution, and ramp marketing, and it also named former Nutrabolt executive Kyle Thomas as President and Co-CEO to help scale the brand. Recess says it now sells in more than 15,000 U.S. stores, positioning it to capitalize on demand for functional relaxation and alcohol-alternative drinks. - learn more
                                                            • Terasaki Institute participated in iOrganBio’s $2M launch financing, joining First Star Ventures (lead), IndieBio, Cape Fear BioCapital, 2ndF, and Alix Ventures. The Chapel Hill based startup unveiled CellForge, an AI powered cell-manufacturing platform that pairs predictive models with high throughput control to engineer reproducible human cells and organoids for drug discovery and cell therapies. The funds support product development and early deployments. - learn more
                                                            • Fox Sports made a strategic investment in Shadow Lion, the creative agency and IP studio co-founded by Tom Brady, forming a partnership to develop talent-led originals, digital content, long-form projects, and marquee live events. The deal includes a new Los Angeles hub for Shadow Lion on the Fox lot, with early tentpoles including a University of Michigan football docuseries from executive producers Brady and Jim Harbaugh and collaboration on the Fanatics Flag Football Classic. - learn more
                                                            • EB Medical Research Foundation participated in Eliksa Therapeutics’ funding to advance ELK-003, a biological eye drop for ocular complications in epidermolysis bullosa. The round, led by DEBRA Research with support from Cure EB, the Abe Fund, and EB Research Partnership, backs an ongoing pilot study with 18 patients enrolled and no drug-related side effects reported among the first eight who completed treatment. - learn more
                                                            • Patron and HartBeat Ventures participated in Sweatpals’ $12M seed round alongside a16z speedrun, backing the community fitness platform as it expands its “daylife” model of IRL wellness events. The funding will support product and market expansion for hosts and gyms using Sweatpals for discovery, ticketing, memberships, and marketing. Business Insider reports the startup now reaches over 1 million monthly users and is growing into new U.S. cities. - learn more
                                                            • UP.Partners participated in Lula Commerce’s $8M Series A, led by SEMCAP AI with Rich Products Ventures, GO PA Fund, NZVC, Green Circle Foodtech Ventures, and Outlander VC also joining. The Philadelphia company, active with more than 2,000 retailers, offers an AI powered digital commerce suite for convenience stores covering order ahead, pickup, delivery, and back office tools, and says the round brings total funding to over $16M to meet rising demand. - learn more
                                                            • Navitas Capital led WorkHero’s $5M seed to scale its AI powered back office platform for small HVAC contractors, with Workshop Ventures, York IE, and strategic angels also participating. WorkHero combines agentic AI with human account managers to handle invoicing, permits, rebates, warranty registrations, and pricebooks so owners spend less time on admin. The funding will expand engineering and product and add new services such as call answering and bookkeeping. - learn more

                                                                LA Exits

                                                                • DMI was acquired by Stingray, adding about 8,500 U.S. retail locations to Stingray’s in-store audio advertising network and bringing its total footprint to roughly 33,500 sites. The deal cements Stingray’s leadership in pharmacy retail audio across the two largest chains and brings DMI’s creative services, including cinema advertising and brand marketing, under its umbrella, with CEO Tena Clark staying on to help integrate and expand the offering. - learn more

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