Russell Wilson: Mindset Matters

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

Russell Wilson: Mindset Matters

In this episode, Russell Wilson joins Spencer at Zillow Group's Seattle headquarters for a live recording in front of employees. Russell is the starting quarterback for the Seahawks, leading the team to its first Super Bowl win in 2014. He's also one of the NFL's most charitable athletes. Russell founded the Why Not You Foundation, which has raised millions to support Strong Against Cancer and other children's charities. When he's not on the field or engaged in philanthropy, Russell is also an entrepreneur; he founded TraceMe, a social media platform, and Limitless Minds, a leadership development company. In this episode, Russell and Spencer discuss Russell's approach to leadership on and off the field, how to overcome adversity, his latest business ventures – and even his proposal to Ciara.

Press Play to hear the full conversation or check out the transcript below. You can also subscribe to Office Hours on Apple Podcasts.


Spencer Rascoff: Let's give a warm round of applause to Wilson. Thanks, Russell.

[Applause]

All right, so we're really honored to have you here. First, I understand that you use our products from time to time, so let's get that out of the way. Tell everyone what you told me when I first met you at a game.

Russell Wilson: So the funny thing is, I had Spencer in the box two years ago. Had him in the box at a game, and afterwards we were talking, and the craziest thing is that I don't think you guys understand I am constantly looking at houses. So a little background story about my life growing up. There's two things that I love outside of sports and God and family and all that, is I love clothes, OK, I love fashion, and I really, really love houses. And let me rewind a little bit, take you back into my history as a child. So growing up, I didn't grow up with anything. I didn't have much at all. Grew up in Richmond, Virginia, and I was fortunate to go to a private school. I was one of the only black kids there. I got a full scholarship to go there, and I was able to go fortunately.

And sure enough, but growing up, we didn't have much so I used to always go see houses, you know. On a Saturday or Sunday in Richmond, Virginia, at the time, they'd have the open house sign and you could just walk in and no big deal. Nowadays you gotta make an appointment, you gotta do all this extra stuff. But anyways, so growing up, I never forget every Saturday and Sunday, we'd drive around, my mom and I and my dad, we'd drive around in a little purple minivan. We'd drive around, I'd hop out of the car to an open house, and I'd run into the house, and I'd give a thumbs up or a thumbs down, like don't come in or come in. And I was the person giving the approval of that. I don't know how.

Anyways, so as a young kid, I always dreamed of being able to do something like that and be successful and everything else. So that was kind of like my young age, 6-, 7-, 8-, 9-, 10-year-old self. And still that's never left me today. I'm fascinated by interiors, I'm fascinated by the exterior of houses, fascinated by where houses are, when they appreciate, when they depreciate, all that stuff. So I am constantly looking all over the world for houses. But anyway, I told him after the game, I said you have no idea how much I'm on your app constantly, and so it's a big thing for me.

[Applause]

Rascoff: All right, so obviously you're an extraordinary quarterback. That goes without saying, but what I wanna talk about is leadership because you're an incredible leader. So talk to us about how you get the most out of your team, how do you get the team to work well together, and in what ways do you lead to motivate people?

Wilson: Well, I think the interesting thing about leadership, and it doesn't matter what type of leader you are. At the end of the day, leaders have what? They have followers. Doesn't matter what type of leader you are. At the end of the day, I think great leaders know how to, in a way, sell what you want, what you wanna do. And I think that for me, I try to be authentic. Every day, it's about a purpose for me. It's about authenticity, the things I love, the people that I care about, it's the things that I wanna do, not that I have to do necessarily, and I try to inspire people through that. And so for me, in terms of a team, like the Seattle Seahawks team, for example, it's important to – first of all, you have to be the demonstration. You know, what you wanna see is what you have to present, you know, and I think that's a daily thing. It can never be anything different. And that's the thing I love about Coach Carroll, for example. He's so consistent. No matter what's going on, no matter how many great games we won, no matter how many tough games, he's always consistent. And I believe that any great leader, whether it's Martin Luther King, whether it's President Obama, whether it's yourself or anybody else, I think the reality is that consistency is crucial, and I think that any great quarterback is obsessively consistent, and I think that's the thing you have to have.

Rascoff: So are you a kind of – sort of motivate by yelling and screaming in the locker room at your peers, or it's more of a sort of one-on-one motivation style? How do you – when you're trying to get the offense to do what you want, how do you get the best out of them?

Wilson: Well, I think there's – you know, the reality is there's different types of leaders, right? There's people – I'll use football as a great example. There's Bill Belichick, right, he has a certain type of way, and there's Coach Carroll. Coach Carroll's chewing gum on the sideline and Coach Belichick's barely moving and he's not saying much, but they're both great coaches and they both are respected, but because they're consistent.

So for me, when times are really, really good, I don't wanna be different. And when times are really, really tough, I don't wanna be different in that moment. And I think – so for me, my personality is I'm definitely very optimistic, but I'm also very neutral, and it's a belief that I have is neutral thinking. My mental coach and I, Trevor Moawad, we constantly talk about the idea of neutral thinking, not being too high, not being too low. You think about some of the greatest athletes, greatest shooters in basketball, baseball, some of the greatest football players, they're always clear-minded. They're very, very focused on what needs to be done, and people can follow that because they know what they're gonna get when they step on the field or in the classroom or in the work field or whatever it may be. So I have – I've been blessed to be able to lead a group of men, a group of people, my family as well, a group of young kids, two kids that I get to lead every day, and that discipline and that consistency through that discipline is everything, and that's what I rely on, that's what I trust most.

Rascoff: So you actually started a consultancy, Limitless Minds, to help translate some of these learnings that you've found on the field into business. Tell us about it.

Wilson: Yeah, it's actually super exciting. We actually just started it, and it's growing pretty fast here. It's pretty exciting. My – Trevor Moawad, my mental coach, little background about Trevor Moawad, he was the director of sports and performance at IMG, which is where all the top athletes from Serena Williams to top NFL combine guys to the best soccer players in the world, they go there, they train and get ready. And then that's where I went to go train. I met Trevor when I was 21 years old and we've been best friends ever since and, you know, he's helped Drew Brees, Eli Manning to huge corporations. He's Nick Saban's right-hand guy at Alabama, Florida State, you know, he's worked with NBA teams for a long time. So he's pretty special.

So anyways, Trevor is a business partner of mine for Limitless Minds and then also my brother, Harry, who was actually – he was in pharmaceutical sales and one of the top managers in the country and doing really well there and, you know, as a salesperson, you have to deal with people all the time – doctors, people – just you have to know how to sell something, and the reality is he was an athlete too as well, played football and baseball. He could have made it in the NFL, got hurt his senior year in football, but he's super bright. He actually gave me a lot of advice growing up in my lifetime. And then also we have another business partner named DJ. And so us four created this company called Limitless Minds, and the thought process is this:

One, we wanna enhance the culture, and at the end of the day, we also wanna optimize human performance. And I think that when you do that, when you can do that and go into a location like this and, at the end of the day, it's not just about you; it's about every single person in this room, it's how they can believe, how can they make Zillow better, how can they go home and make their lives better, how can they lead their children better. 'Cause if you guys do that on a daily basis, then you're gonna make Zillow better. And so the same thing with the Seattle Seahawks. If I can do that same thing in my personal life too, the way that I treat people off the field and on the field and I bring my best self every day, I have that much better of a chance to be successful and that obsession with that.

And one of the things that I'm super, super passionate about – and we just started this three months ago. We're working with a few companies already and some people already and some teams and stuff. It's pretty exciting, but one of the things that I'm really obsessed with, I'm really excited about and what I wanna do with Limitless Minds is that – have you guys ever thought about growing up in school, for example, right?And I remember growing up in middle school and high school and everything else, and if somebody went to the guidance counselor, that person was considered weird, right? I mean, really, that's the truth, right? The kid goes to the guidance counselor, the kid's considered weird. Something's wrong with that one, right? And you know, you think about math, you think about science, you think about all the different things that we get to do in school, but the one thing we don't train is the mind. The one thing we don't train is the mind, how people think through adversity, how people get prepared for the next opportunity, how they overcome a loss, a family loss like me losing my dad or even getting a new job opportunity. How do you prepare for that? From the middle school to high school to collegiate level, how do you dive into that academically and do something different like never before? How do you do that for a great company like Zillow? How do you enhance the culture and optimize human performance?

And I think that in the day, our culture is so competitive. But the reason why, in my opinion, why I think some of the most talented people in the world that I've ever been around, why sometimes they fail,is one simple thing – is their mind. It's their mind. The discipline of their mind, the discipline of being able to do things right and knowing the difference of how to overcome, how to overcome obstacles, how to overcome an injury, how to overcome a loss in a family, whatever it may be. Most people can't do that. But why? It's not because it's that person's fault. It's because, from a society standpoint, we don't get to teach that. We don't implement that at a young age, and so that's what we're doing with Limitless Minds, and that's one of our passion projects, obviously going into big corporations, great football teams, baseball teams, teams across the world, some of the greatest athletes, again, the greatest competitors in the world, but also really the ultimate goal is really to go into our education system starting in Washington maybe, going to all over the country and starting a new thing.

Rascoff: One of the things great leaders do is overcome adversity and get their teams or organizations to get up off the mat and do their best work when times look tough. You've overcome your share of adversity, personal adversity, but also professional adversity. I wasn't gonna talk about the Super Bowl loss unless you wanna talk about it, but I wanna know how you get your team to do their best work after some problem, whether it's a loss or an injury or anything.

Wilson: Well, that's a great question. I think that most people don't understand it. Most people don't understand the thought process of, like, how do you do that? How do you come back again? Well, if it's through success or obviously failure, and I always believe this: It goes back to consistency thought. Your goals and your thoughts and your ideas of who you are and what you wanna become shouldn't be this constant evolution of change and up and down this and I experienced this so this is now what's gonna happen here. The more that you can, one, be very, very clear – and we're all at different stages and ages of our life, and things definitely will happen that change circumstances and goals and all that, but what I mean is the same feeling that I had when we won the Super Bowl and I got to hold up the Lombardi Trophy in New York – great feeling – the same feeling that I had holding that trophy and realizing, looking at the full moon, thinking about my dad and everything else and all the things I've been through and all the people that told me no, I didn't hang onto it very long because I was already thinking about, OK, what's next to do? I need to make sure that I'm prepared for the next moment God gives me.

Fast-forward to next year, we get to go – amazing season, go all the way down to the one-yard line and it doesn't work out. As I'm walking off the field and I go into the locker room and everything else, the same thought comes into my head of what's next to do. And so the emotions and the thoughts don't change because I know that one moment doesn't define who I am and what I'm gonna be. It's a continual growth process of a company, of a group of people, it's a continual growth process of a relationship, it's a continual growth process of a human spirit, and I really believe that, that we all get to face different moments to build us who we're gonna be and who we wanna become. And I think that if you can have clarity in these moments – there are a bunch of moments that happen in our life. People always say, “How do you get ready for the big game?" It's not a big game unless you make it a big game. To me, it's just another great moment. It's just gonna be another great moment, and I'm looking for the next great moment 'cause I know the next great moment's gonna build me up for the next great moment.

Rascoff: How do you deal with self-doubt, though, in situations like that? Let's say you're matched against another team, you think you might be outmatched and might actually lose but you don't want to convey that to the team to shake their confidence. I mean, how do you – is that something you think about, or you always have such optimism you never think that's even possible and you suppress it?

Wilson: I was gonna say. Lose, that's not an option. On a serious note, it's not an option.

Rascoff: All right, good answer.

Wilson: But you know, I think a lot of that honestly is through the confidence of how you prepare. The one thing I fear in life – I don't fear death. The one thing I fear in life is simply not being prepared. It's the only thing I fear in life, is not being prepared. And so for me, I do everything I can to prepare because I know that gives me confidence. And I'll go with – you know, like I said, it's just gonna be another moment, so when the moment comes, it takes you where it goes and you trust it and you feel it and you learn from it and say what did I do really well here and what can I get better at, you know, in whatever that may be.

And so answering your question a little bit more specifically, and I know not everyone thinks that and maybe even in this room that like, well, that's not realistic for us. Well, I think a lot of the realistic situations of things that you can control in this room is one simple thing – your language. Your language controls what you think because if you say, ah, I can't do this or I can't be this, you know, like, think about it. If I told you all to slump down right now and tell yourself, and say these words out loud or say 'em in your head, “I'm not very good. It can't be me. Why me? Man, that happened again? Dang, another mistake." That's your language versus you telling yourself [you're]gonna be great today. I'm here. Today is my day. Today is our day. We're gonna be great. I can't wait for what's gonna happen. Whatever comes, we're gonna be ready for it. There's a big difference between your language, and it's just a glimpse of a moment. When you're at the free-throw line, what you're telling yourself is a big deal, you know, and when you're going into a game, stepping onto a field, the language that you use in a crucial moment, you know, whether you're selling a house to a person or if you're trying to get somebody to create a new app or whatever it may be or if you're trying to _____ your kids at times, you know, if you're trying to tell yourself you're a good parent, not a good parent, the language that you use is going to be the thing that either makes or breaks you. And the great ones have great language.

Rascoff: There's tons of research on this, right, the power of positivity, the power pose, about it becoming self-fulfilling and your own confidence propelling you to better performance.

Wilson: Well, one of the things that Trevor and I always say, and we would say at Limitless Minds, for example, is very simple. You know, I definitely believe in positivity. I'm a firm believer in positivity. I'm one of the most positive people I think you'll meet. But it's not that I don't believe in positivity. What I do believe in is I do believe that positivity does work, but what I do know that really does work is negativity. Negativity is proven that it works. So what's interesting is when I go into Seattle Children's Hospital – and this is mostly my observation here – but when I go to Seattle Children's Hospital, the families and the kids and the young ones that overcome typically, and every circumstance is different, obviously, but most of the time the ones that heal up quicker are honestly the ones that are simply just not negative. You know, sometimes the teams that do the best are the ones where the players, the leaders are simply not negative in tight moments. When you're down 16-0 in an NFC championship game with 2:30 to go, what's your language gonna be?

Rascoff: For example.

Wilson: And so what I believe, though, is yes, I think that positivity does work, and I firmly believe that, but what I do know is that negativity definitely does work. And what I do believe is that the reality is that I think the more that you can be neutral, this idea of neutral thinking is really crucial. You know what, like so, going back to the NFC championship game down 16-0, not much time to go, the truth is I could go around and say, “Guys, we're gonna be just OK." Guys are looking at me, all right, bro. Or it could be like, “Listen, fellas, we've got 2:30 left. What are we gonna do with it? Listen, the reality is," and I always go back to the truth, “The reality is we only need two touchdowns. That's all we need." And go to the truth of it, and that's the neutral thinking versus this being overly positive, you know. But what I do believe is that negative thinking definitely does work.

Rascoff: What impact does what outsiders say have on your mindset? Do you block out the externalities and focus on preparation and what you can control?

Wilson: Well, I believe this. The greater you're great, the more they're gonna hate. And that's just the truth.

Rascoff: The greater you're great, the more they're gonna hate.

Wilson: The greater you're great, the more they're gonna hate.

Rascoff: Taylor Swift said that, right?

Wilson: No. She didn't say that. But she's probably gonna say it now. Give me that credit, Taylor. I think that the reality of, you know, the more success you have and the more growth you have, the more people are interested in trying to find a way to – I won't say mess it up, but more so find a way to figure out the flaws in it, you know, and I think that's just the reality of life and business and everything else. And so to me, I think how you block out negativity and the critics and everything else is that – I think there's actually a famous quote actually about this. I'm not sure, but the reality is that – and this is pretty much true – there hasn't really been any statues built of a critic. And I think that to me, how I block it out during the season, for example, is, one, I do a very simple thing. I try not to watch ESPN. I'm not gonna read the paper and I'm not gonna – unless another game's on and it's Monday Night Football or something like that, that's the only time I'm turning that TV on and watching the game to learn something.

But I'm not just gonna sit there eating lunch or eating breakfast watching ESPN because it's two things. It'll trick you, right? Either they'll tell you that you suck or they'll tell you that, oh, this guy is amazing and blah, blah, blah, and he's gonna be this and that. He's gonna be MVP and blah, blah, blah. And then, you know, and then you start believing it. You start believing it, and the one thing that I believe is that you don't need somebody else to convince you of who you are and what you're going to be. I don't need somebody to convince me. I know who I am because I tell myself who I am, I believe who I am, and I create who I'm going to be by the work ethic and the thoughts and the things that I do on an everyday basis. You know, every movement is purposeful and there's a thought process to it.

And you know, I also think that to be great, you have to have great people around you to make it great. This is not just on me. I have great people around me. This is not just on you. I mean, you have great people around. The reality is that you have to surround yourself around great people and people that are gonna challenge you, people that are gonna encourage you and not discourage you, but challenge you, people that are creative. I love being around creative minds. You know, I have a company, West to East. It's my creative agency, and we basically helped start TraceMe out of there.

Rascoff: Tell people about TraceMe.

Wilson: Yeah, so TraceMe's pretty exciting.

Rascoff: 'Cause you have a startup. You're a startup founder.

Wilson: Yeah, I am. Yeah. So it's pretty exciting. We have some pretty cool people involved, and, you know, we have Jeff Bezos involved; we have Mike Mahan, who's CEO of Dick Clark Productions; we have Joe Tsai, the co-founder of Alibaba; we have Kenny Dichter; we have a bunch of other people, some other people from Seattle area obviously. Some pretty cool stuff, but I'll kinda tell you the background story.

So Ciara and I – you know, I'm in Seychelles, and I don't get nervous, right. I'm about to ask Ciara to marry me, I'm kinda nervous. First of all, I'm carrying this ring around from LA to Paris, from Paris to Dubai, Dubai to Seychelles. I'm in Seychelles, I'm like I'm carrying this thing, I'm carrying this briefcase around everywhere I'm going. She's wondering, like, she's like what are you doing with that briefcase? It's like an old legal briefcase like Dad used to take to the courtroom.

Rascoff: Just the ring in there or –

Wilson: No, there's some other things in there, but I kinda hid the ring in the under front pocket and it was just – bad idea, but I did it. So anyways, so you know, we were in Seychelles and I ask her to marry me and everything else and she said yes, and we kinda – we posted the same video and, you know, I got like 10 million views. I'm like, dang, that's pretty cool. I got 10 million views. That's a lotta views. Meanwhile she gets 20. I'm like, you know, same video, we posted at the same time. We said three, two, one, ding, you know, like how does she get 20 and I get 10? So anyways, I guess people like me have less.

So anyways, so fast-forward, you know, we actually – it's during the presidential debate and I'm wearing – it's Halloween and I'm wearing a President Obama mask, she's wearing a Hillary Clinton mask. I'm not sure if you guys have seen this video ever, but we're dancing to – we're dancing – I'm doing my President Obama, God bless America, God bless America. I'm doing my whole voice thing and everything else, and one of our friends is just shooting it just for fun. We ended up posting it 'cause we thought it was funny and 10 million views, 20 million views or whatever again and it was like, whoa, this is a lot. And I started scratching my head then and fast-forward, she's seven months pregnant and we're at a house in LA. And so we're looking at the house and I'm in the basement and she's upstairs in the kitchen, and when you're married to a singer entertainer, she's always singing and entertaining. And so – and I'm like – she's jammin' upstairs, and so I go upstairs and she's in the kitchen. She's got a huge belly, she's dancing around the house, and she's dancing to “I'm Every Woman" by Whitney Houston. And she's jumping from couch to couch and ____ in the video and everything else. Anyway, we have our film person shooting it and everything else, maybe 20 minutes shooting, right? So anyways, she posted it on Facebook. Twenty-six million people view within less than 48 hours, less than two days. And I'm like, golly, like 26 million people and really no monetization, no way to connect? Like, it's just crazy. How do you measure these views?

So rewinding, backtracking a little bit, we got married in Liverpool, and you know, Vogue magazine was calling E! News, all these different magazine people and everything else wanted to shoot the first picture and all this kinda stuff, and we decided, you know, we're gonna post it ourselves. So we post it and it goes everywhere. It goes all over the world pretty much, and you know, the next morning, we got up probably around 6:30, flew to London, an hour flight. Go have brunch around 10, leave brunch around noon. Coming out, paparazzi people, and we're going through and we're walking down Oxford Street, and there's, you know, the big red buses in London. So we're walking down Oxford Street and there's cars and buses flying by, and next thing I know, I see these two kids wearing Seattle Seahawks jerseys, and they come running across the street and they're like, Russell, Russell, Russell and Ciara, you know. So they come over and, like, can I get a picture, can I get a selfie with you? So we get a selfie or whatever.

So I search – you know, I always bring this little notebook with me and I'm always kinda writing, and I started writing this idea as we're flying back from London to Seattle. I started writing this idea that I believe that 30 percent of celebrities and my followers really do care, you know, from Richmond, Virginia, where I'm from to NC State fans, Wisconsin to Seattle Seahawk fans to NFL fans. They wake up saying, OK, what's going on in that person's world, when they're traveling, when they're moving, football's going on or whatever. The next 30 percent, in my thought process, was that – was very simple. Was that, you know, those people care – I call 'em momentary followers. They follow you in the moment. Just a big moment, big game or they like that song and they wanna follow you in that moment. They don't really care, right? The last 40 percent of followers, in my opinion, are the people that either accidentally click you or they just wanna talk you-know-what about you. So probably '49ers fans, unfortunately. I'm sure there's some in here. Where are you?

But anyways, so on a serious note, though, so I believe that Facebook, Instagram, Twitter, Snapchat, that's for the 100 percent, but TraceMe is really for the 30 percent. How do you give something? I think there's two things that people love. People love VIP experience, and the reality is they love money. But what they really love is they love winning. And so the thought process was very simple. There's 7.5 billion people in the world, and what I believe is that there's 7.5 billion people who are fans of something. So whether you're a fan of myself, whether you're a fan of Ciara, whether you're a fan of the Seattle Seahawks or if you're a fan of fashion, if you're a fan of cosmetics, if you're a fan of – whatever you're a fan of, that's what we want delivered to them. And if you're a fan of looking at houses, you know, how do you do something, how do you create something where fan engagement is actually – there's actually a scoreboard? And that's what we've been able to do, and being able to create has been an awesome process. It's been really, really cool.

And basically you think about fantasy football, what we've been creating is fantasy fan, and it's been a really cool experience. We have some really cool people sign up. We just signed up George Takei, and he just signed up with TraceMe. We have several other people that are gonna be pretty cool. Sounds like we may be signing one of the biggest cricket players in the world here, he's got tons of followers. So it's an exciting time.

Rascoff: Do CEOs qualify as celebrities?

Wilson: Yes. You qualify.

Rascoff: Is there another social media platform I get to manage now? So check out TraceMe to be a fan of Russell's and others.

Let's close with a discussion of Why Not You and your philanthropic efforts and civic engagement. I mean, I think you're perhaps as well-known for the things that you're doing off the field as what you're doing on the field – your involvement in Seattle Children's Hospital, your creation of Why Not You, so give a sense of the scope of your civic activities, and why is it so important to you?

Wilson: Well, I think that, you know, when much is given, much is required. And I've been blessed to be able to meet a lot of amazing kids, amazing people, because of the circumstances that God has given me and because of having big hands and being able to run around and throw a ball and win some football games. It gives me an opportunity to inspire people. And I think that – you know, it's funny, we went to China this year again, and when I went over there, it was cool because fans, you know, they kinda go crazy for you but the cool part is the athletes in particular, the young football players who wanna learn how to play football and everything else. It was funny because they're like, you know, we're a lot like you. And I'm like, what do you mean? And they're like, well you're not the biggest guy in the world. You know, they're – the culture, the people aren't as tall there, and so it was actually very interesting to see that, see how many great athletes they had there.

And I feel like the fortunate part for me is I think that people, for a glimpse of a moment, they – I think they can get a relatability because, in terms of young kids and young athletes, guys and girls, is that they're like, you know what, I'm not 6'8″, I'm not 6'10" so, you know, people look at me and go that's the quarterback of the Seattle Seahawks? Like oh, like I didn't expect that. So you're not that – the one comment I always get is you're not that big in person. I'm like, OK, I'm faster. I'm faster than you. But you know, so I've been fortunate, and I think that, for example, at Seattle Children's Hospital, in particular, you know, my mom was an ER nurse, my dad was always in hospitals because of his diabetes, and unfortunately he passed away because of it. And so I felt like there was a responsibility and a duty for me to go to places that I know what it feels like emotionally to go. And for me, that's always been something that's been important to me to be able to give one little glimpse of hope if I can do that.

And we always say at our camps, for example, you know, we get to coach thousands and thousands of kids every summer, football and everything else across the country, across the world now, and one of the cool things is that every time – I think about Nike. We were just at Nike this summer doing our camp there, and I bring all those coaches, about 100-and-some coaches there, and sit in the circle, and as we're standing there right before camp starts, I always tell them every time, I say, “Listen, the goal is very simple today. If we can change one kid's life today, mission's accomplished. Just have that simple focus. If you can affect one person in your life today, one person that you know, one person you may not know, then the mission's accomplished. You've done something worthy that can actually challenge and change somebody's circumstance." And that's where I think true gratification and true growth comes from is affecting culture and affecting people.

'Cause you all have stories. I'm sure I have a very similar story to somebody in this room that you may not even know. And to be able to dive in and to learn that person's story, to be able to care enough to know that person's story, what else are we here for? I'm not just here just to make a lot of money, I'm not just here just to win a lot of football games. That's all great, that's all good and everything else, and I highly recommend trying to do – be successful, but at the end of the day, you know, when I lay my head down at night, I just wanna know that I inspired somebody. And when you focus on that, that's when I think everything else grows. You can focus on your family, your kids, people you affect in your inner circle, but then expand that inner circle, expand that circumference of atmosphere that you affect, the people that you inspire, the people you may not even know you can inspire, that circle gets bigger and bigger and bigger. And now you've actually done something, so now when it's time to be successful, when it's time to do something new or to create something or whatever it may be, now people, man, like I'm rooting for that guy, I'm rooting for that girl, you know, and people can remember you.

Rascoff: It's great to see a public figure so focused on thinking about the positive impact that you have on other people. Thank you. I think that's – I think we should leave it at that, Russell. Thank you for being here. Thank you so much. Have a great season.

Wilson: Thank you, guys. Let's go. Go Hawks. Pleasure.

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Valar Atomics Wants to Power AI, Literally

🔦 Spotlight

Hello, Los Angeles.

This week’s spotlight belongs to a startup chasing one of the biggest and messiest questions in tech right now: where all the power for AI is actually supposed to come from. El Segundo-based Valar Atomics, founded by Isaiah Taylor, is reportedly raising $450 million at a $2 billion valuation to build clusters of small nuclear reactors aimed at powering data centers and other energy-hungry industrial sites.

That is not a subtle ambition. On its website, Valar says it wants to build “hundreds of nuclear reactors” on what it calls gigasites, focusing on grid-independent products including data center power, hydrogen, heavy industrial power, and clean hydrocarbon fuels. Its reactor approach is based on high-temperature gas reactor design principles using TRISO fuel, and the company is explicitly pitching its model as a way to meet the surge in power demand coming from AI.

Valar’s investor roster also helps explain why the company has drawn so much attention. The startup is backed by Palmer Luckey and Palantir CTO Shyam Sankar, and its earlier $130M round in November 2025 was led by Snowpoint Ventures.

What makes the story especially interesting is that this is not just another AI infrastructure company talking about faster chips or more efficient software. It is a bet that the next bottleneck is electricity itself, and that the winning response might look a lot more like hard infrastructure than cloud optimization. In a market full of startups promising to power the future metaphorically, Valar is making a much stranger and bolder claim: it wants to do it literally.

The company is also moving with unusual speed. Valar says it has been selected by the U.S. Department of Energy to achieve criticality on American soil by July 4, 2026 under the administration’s accelerated nuclear program, and related company materials tie its Project NOVA work to the Nuclear Reactor Pilot Program. Whether that timeline proves realistic or not, it tells you something important about the kind of company this wants to be: not a distant science project, but a startup trying to force nuclear power onto AI’s timetable.

And maybe that is the bigger LA angle here. For all the conversation around software, content, and consumer apps, Southern California keeps producing founders who are drawn to the hard stuff: defense, aerospace, energy, logistics, real-world systems with real-world constraints. Valar may still have plenty to prove, but it is hard to accuse this one of thinking small.

Now onto this week’s LA venture deals, fund announcements and acquisitions.

🤝 Venture Deals

                  LA Venture Funds

                  • Matter Venture Partners participated in Anvil Robotics’ $5.5M seed round, which it led and which also included Humba Ventures, DNX Ventures, Vivek Sodera, Spacecadet Ventures, and Position Ventures. Anvil said it is building a kind of “Legos for robots” platform for physical AI teams, with open-source custom robots that can ship in one to two days, and has already delivered more than 100 units globally while surpassing seven figures in revenue. - learn more
                  • WndrCo led daydream’s $15M Series A, backing the AI-native SEO agency alongside First Round Capital and Basis Set Ventures. daydream said the round brings total funding to $21M and will be used to accelerate hiring, product development, and go-to-market expansion as it combines SEO agents with human experts to help companies navigate both traditional search and AI search. - learn more
                  • Embark Ventures participated in Via Separations’ $36M funding round, which also brought in new strategic backing from Climate Investment, Aramco Ventures, and Marathon Petroleum Corporation. Via said the capital will help deploy more commercial projects and expand its membrane-based industrial filtration platform into refining and chemicals, building on commercial traction in pulp and paper and a pilot completed at a major Gulf Coast refinery. - learn more
                  • Finality Capital Partners co-led Alien’s $7.1M round alongside Initialized, backing the company’s push to build identity infrastructure for both humans and AI agents. According to the X post announcing the raise, Alien plans to use the funding to develop unique identity systems at a time when proving whether an entity online is human or agentic is becoming increasingly important. - learn more
                  • M13 participated in OpenFX’s $94M Series A, as the company builds API infrastructure for global FX liquidity. OpenFX said it now moves more than $45B a year across borders, settles 98% of transactions in under 60 minutes, and plans to use the funding to expand its institutional-grade, API-first platform for cross-border payments and treasury operations. - learn more
                  • M13 led Jimini Health’s $17M seed round, backing the company alongside Town Hall Ventures, LionBird, Zetta Venture Partners, and OneMind as it builds a clinician-supervised AI platform for behavioral health. Jimini said the funding will help scale Sage into more care settings and deepen partnerships with major behavioral health providers across the U.S., positioning it as a safer alternative to unsupervised consumer AI tools for mental health support. - learn more
                  • MANTIS Venture Capital participated in depthfirst’s $80M Series B, which was led by Meritech Capital and also included Forerunner Ventures, The House Fund, Accel, Box Group, Liquid 2 Ventures, and Alt Capital. The company said the new funding will be used to train additional security models, grow its AI research team, and scale enterprise adoption as it builds an AI-native platform for software security and launches its first in-house security model. - learn more
                  • Freeflow Ventures participated in TippingPoint Biosciences’ $4.5M seed round, joining SOSV, LKS Fund, Sazze Partners, StoryHouse Ventures, Sontag Innovation Fund, BrightEdge, XEIA Venture Partners, West Coast Angel Network, and others. The company said the financing will help de-risk its epigenetic discovery platform as it works to translate chromatin biology into new therapeutics. - learn more

                                    LA Exits

                                    • Warner Music Group agreed to acquire Revelator, a B2B music platform focused on digital distribution, rights management, royalty accounting, and real-time analytics for independent labels, artists, and distributors. WMG said the deal will strengthen its distribution and label services business, expand the tools available through its labels and ADA, and allow Revelator to keep serving its existing customers while scaling through WMG’s global infrastructure. - learn more
                                    • Omni Agent Solutions has been acquired by Fortress Investment Group, which said the deal will provide long-term capital and resources to expand Omni’s tech-forward platform for bankruptcy and restructuring case administration. Omni said the investment will support continued technology development and scale across services such as claims management, noticing, solicitation support, securities services, disbursements, and call center operations, while its executive and operational teams remain in place. - learn more
                                    • Apium Swarm Robotics is being acquired by Red Cat, adding its distributed control technology for autonomous swarming drones and uncrewed surface vessels to Red Cat’s broader defense platform. Red Cat said Apium will continue operating independently while its autonomy stack is integrated across the business to strengthen coordinated multi-agent operations in contested and communications-degraded environments. - learn more
                                    • HOPWTR is being fully acquired by Constellation Brands, which first invested in the non-alcoholic sparkling water brand through its venture arm in 2021. Constellation said the deal strengthens its no- and low-alcohol portfolio as consumer demand in the space grows, while HOPWTR is expected to keep operating as it does today in the near term with CEO Jordan Bass remaining involved. - learn more

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                                                              This LA Startup Just Raised $49M for the Chaos Behind High-Stakes Lawsuits

                                                              🔦 Spotlight

                                                              Happy Friday, Los Angeles.

                                                              In a startup market obsessed with AI copilots and productivity promises, Steno just raised $49M for something far less glamorous and probably far more durable: the machinery behind depositions, transcripts, and high-stakes litigation. It is the kind of business that sounds boring right up until you realize how much money, urgency, and operational chaos moves through it every day.

                                                              The LA legal tech company, which positions itself as both a court reporting service and a software platform, said the Series C was led by Savano Capital Partners, with continued backing from First Round Capital, The Legal Tech Fund, and other strategic investors. Steno plans to use the funding to expand geographically, deepen its reach into the AmLaw 200, and roll out the next evolution of its AI-powered Transcript Genius product.

                                                              Steno’s bet is not that lawyers want another standalone AI tool dropped into an already messy workflow. It is betting that the real opportunity is owning more of the process itself, from court reporting and remote depositions to transcript analysis and financing, then using software to make the whole machine run faster.

                                                              That is what makes this story interesting: Steno is building around legal work that is already happening, already expensive, and already painful. In a market full of companies trying to invent new behavior, there is something compelling about one focused on making an old, high-friction system work better.

                                                              Now, onto this week’s LA venture deals, fund announcements and acquisitions.

                                                              🤝 Venture Deals

                                                                  LA Companies

                                                                  • SIGMAS raised a $1M seed round co-led by Mucker Capital and HongShan Capital as the performancewear brand expands from marketplace incubation into a broader direct-to-consumer push. The company, which was incubated through SHEIN’s Supply Chain as a Service program, said it has already launched more than 600 men’s activewear SKUs and plans to use SHOPLINE to support its owned-channel and international growth. - learn more
                                                                  • Solace received an initial $50,000 investment from Audos as part of the launch of the Audos Publishing House, a new platform aimed at helping everyday entrepreneurs build AI-native businesses. The Santa Monica startup, created by founder Sarah Gwilliam after losing her father, is building an AI-powered grief coaching platform focused on active coaching, guided journaling, and memory preservation, with Audos also offering up to $100,000 in non-dilutive funding through a 15% revenue-share model. - learn more
                                                                  • Triangle Health emerged with $4M in pre-seed funding after cofounder Arun Verma turned his own brain cancer diagnosis into the inspiration for the company’s AI-powered health navigation platform. The Pasadena startup says its product helps patients gather complete medical records, surface treatment options and clinical trials, and review findings with a licensed physician, with backing from investors including Kevin Mahaffey, Hannah Grey, Antler Criticality Fund, John Hering, Marty Tenenbaum, and Kestrin Pantera. - learn more
                                                                  • Primestor secured a $10M equity investment from New Jersey Community Capital for The Walk, its mixed-use development in Norwalk, marking NJCC’s expansion into Southern California. The 8.2-acre project is planned to include 374 homes, 56 of them affordable, along with about 94,000 square feet of retail and restaurant space as Primestor advances a broader community-focused development effort in the region. - learn more
                                                                  • Sift raised a $42M Series B led by StepStone Group, with GV as its largest investor, bringing total funding to $67M as it builds what it calls an observability layer for hardware engineering. The El Segundo company said the funding will help scale its platform for turning fragmented telemetry from spacecraft, defense systems, autonomous vehicles, and factories into real-time, AI-ready data. - learn more

                                                                                  LA Venture Funds

                                                                                  • Emmeline Ventures participated in Prickly Pear Health’s follow-on pre-seed round, helping bring the company’s total funding to more than $600,000 alongside existing backers Bayless Ventures and AZ Venture Capital Inc. Prickly Pear said it will use the new capital to accelerate user growth and expand deployments of its AI-powered women’s brain health platform with mental health practices, beginning in Arizona, after surpassing 2,000 active users since launching in 2024. - learn more
                                                                                  • Riot Ventures participated in Shield AI’s new financing round, which values the defense tech company at $12.7B and accompanies its planned acquisition of software simulation company Aechelon. Shield AI said the capital will support growth across its autonomy software and broader defense platform, while the Aechelon deal is meant to strengthen its simulation and training capabilities as it scales AI-powered systems for military customers. - learn more
                                                                                  • Starshot Capital participated in Rumin8’s latest funding round, which added a new $3M commitment from AgriZeroNZ as the company pushes toward commercializing its methane-reducing livestock feed additives in New Zealand. Rumin8 said the new backing will help support pivotal trials and move it toward final registration, with first commercial sales in New Zealand targeted for 2027. - learn more
                                                                                  • Compa Capital participated in Kairos Labs’ $2.4M seed round, which was led by 6th Man Ventures and also included Lattice and Advancit Capital. The company said the funding follows a beta that generated more than $300M in notional swap volume and will help support the launch of its permissionless, non-custodial interest rate swap protocol on Ethereum mainnet and Base in the coming weeks. - learn more
                                                                                  • Morpheus Ventures co-led Applied Atomics’ oversubscribed $8.3M seed round, backing the company alongside Transition as it works to deploy full-stack nuclear power plants for industrial infrastructure customers. Applied Atomics said the funding will help bring test and integration stands online, strengthen its supply chain, and move toward deployment, with plans over the next 12 months to secure first host sites and customer agreements, advance NRC Part 50 licensing engagement, and push toward first commercial construction. - learn more
                                                                                  • Upfront Ventures participated in Neon’s financing round, which brought in more than $25M in combined equity and credit from Lightspeed Venture Partners, Upper90, and other investors. The company said the new capital brings total funding to nearly $27M following a $1.5M pre-seed led by Upfront, as Neon scales its platform for paying users for anonymized conversation data and supplying that audio and video data to AI labs. - learn more
                                                                                  • Helios&Partners participated in WhatIsMyAEO.com’s strategic investment round, backing the platform as it builds free AI-driven brand visibility diagnostics for answer engines like ChatGPT, Gemini, and Perplexity. The company said the funding will help scale its open-source efforts and expand access to tools that measure brand citations, sentiment, trust signals, and technical AI-readiness as zero-click search becomes more common. - learn more
                                                                                  • WndrCo participated in Moda’s $7.5M seed round, which was led by General Catalyst and also included Pear VC, as the company publicly launched its AI design platform. Moda said its product gives professionals a brand-aware design agent that can generate fully editable presentations, social posts, and other visual assets, and that thousands of beta users are already using it for materials like investor decks and marketing collateral. - learn more
                                                                                  • Clocktower Technology Ventures participated in Bliss’s R$ 57 million, or about $11M USD, Series A round, which was co-led by Kfund and Grupo Bradesco and also included Actyus. Bliss said the funding will help expand its AI-powered platform for health insurance brokers beyond São Paulo into cities including Rio de Janeiro and Brasília, while adding to its product and technology teams as it works to modernize health-plan sales for SMEs in Brazil. - learn more
                                                                                  • MAGIC Fund participated in Guangzhou Weixiao Technology’s new strategic financing round, joining IDG Capital, 37 Interactive Entertainment, and miHoYo in the investment. The company said the new capital will be used to accelerate product development and market expansion, though it did not disclose the size of the round. - learn more
                                                                                  • Mantis Venture Capital participated in Doctronic’s $40M Series B, which was co-led by Abstract and Lightspeed Venture Partners and also included Union Square Ventures, Seven Stars, and Tusk Ventures. The company said the new funding follows rapid growth to more than 300,000 weekly users and eight-figure annualized revenue, and will help it expand its AI-powered care platform after becoming the first AI-native system authorized to autonomously renew prescriptions under Utah’s AI Learning Lab. - learn more

                                                                                                    LA Exits

                                                                                                    • RezyFi is being acquired by ECGI Holdings in a $25M transaction that would bring a 29-state licensed mortgage origination platform and about $140M in annual mortgage funding onto ECGI’s platform. ECGI said the deal is meant to pair RezyFi’s lending infrastructure with its mortgage tokenization strategy, following a pilot program to tokenize up to $10M of residential mortgage loans and as it prepares to launch an investor portal. - learn more
                                                                                                    • Salt & Stone is being acquired by Advent, which signed a deal to buy a majority stake in the Los Angeles premium body care brand. The company said the partnership will help fuel its next phase of global growth after surpassing $165M in revenue in 2025, with founder and CEO Nima Jalali staying on as an equity holder and remaining in leadership alongside President Meagan Rosson and CMO Abby Tellam. - learn more
                                                                                                    • Victory Holdings signed a definitive agreement to acquire Dunn & Groux Beverage Holdings, marking its move into the functional beverage market. The company said the deal will make DGBH a wholly owned subsidiary and give it a platform to build and scale multiple beverage products around patented fulvic acid formulations and a distribution-first model, with initial expansion focused on California, Arizona, and Texas. - learn more

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                                                                                                                              Arc’s $50M Push Into Commercial Maritime

                                                                                                                              🔦 Spotlight

                                                                                                                              Hey LA,

                                                                                                                              As the city pushes through a record-breaking March heat wave, one of the week’s most interesting LA startup stories came with a reminder that climate tech gets a lot more real when it leaves the pitch deck and hits the water. In Arc’s case, that means tugboats.

                                                                                                                              LA based Arc, founded in 2021 by a team of SpaceX alumni, announced a $50M Series C this week, led by Eclipse, a16z, Menlo Ventures, Lowercarbon, Necessary Ventures, and Offline Ventures, as it pushes deeper into commercial maritime. The raise follows Arc’s $160M contract with Curtin Maritime to deliver eight hybrid-electric tugboats beginning at the Port of Los Angeles, with the first expected to hit the water this year.

                                                                                                                              Imsage Source: Arc

                                                                                                                              That feels notable not just because of the funding, but because it marks a clear evolution in Arc’s business. What started as a premium electric boat company is now making a serious push into the industrial side of maritime transportation, with ambitions spanning tugboats, ferries, and defense vessels.

                                                                                                                              There is also something fitting about this story happening in Los Angeles. This is a city known for spectacle, but Arc is building in a category where performance actually has to perform. No amount of branding can fake a working tugboat, and that is exactly why this moment feels worth paying attention to.

                                                                                                                              Now, onto this week’s LA venture deals, fund announcements and acquisitions.

                                                                                                                              🤝 Venture Deals

                                                                                                                                  LA Companies

                                                                                                                                  • Talino closed a $7.5M Series A led by Chemonics International, with participation from Mt Sinai Capital and Gulf Blvd, as it shifts from a venture studio into what it calls a global fintech foundry. The company said the new funding will help build an API-first cross-border payments infrastructure layer connecting the U.S. with emerging markets, starting with the Philippines, where it is targeting faster, more compliant financial product launches and modernizing legacy rails with stablecoin and real-time payment capabilities. - learn more
                                                                                                                                  • PADO AI raised a $6M seed round led by NovaWave Capital to expand its AI-powered orchestration software for mid-market colocation data centers. The company said the funding will support product delivery and global growth as it helps operators better manage power, compute, cooling, and distributed energy resources to increase GPU utilization and maximize “compute per megawatt” without requiring major new infrastructure buildouts. - learn more
                                                                                                                                  • Meadow Memorials raised a $9M Series A led by Lachy Groom and Haystack to expand its software-enabled funeral planning platform, which lets families arrange services online or by phone. Founded in 2024 by former Stripe executive Sam Gerstenzang and Emma Gilsanz, the company says it is using a real-estate-light model to offer lower-cost funerals as it expands beyond California into states including Texas, Washington, and Arizona. - learn more

                                                                                                                                                  LA Venture Funds

                                                                                                                                                  • Anthos Capital participated in Bluesky’s $100M Series B, which was led by Bain Capital Crypto and also included Alumni Ventures, Bloomberg Beta, Knight Foundation, and True Ventures. The company said the round gave it the resources to scale both the Bluesky app and the broader AT Protocol ecosystem, which it says has grown to more than 43 million users and now supports a fast-expanding network of third-party apps and developers. - learn more
                                                                                                                                                  • Navigate Ventures participated in VerbaFlo’s oversubscribed $7M seed round, which was led by Pi Labs and also included Haatch and Old College Capital. VerbaFlo said it plans to use the funding to scale its conversational AI platform for real estate operators, building on traction across more than 200,000 units and expanding further into markets including the U.S., Middle East, and Australia. - learn more
                                                                                                                                                  • March Capital participated in Xage Security’s $15M equity financing round, which was led by Piva Capital as the company posted 81% year-over-year revenue growth and expanded its Zero Trust platform for AI and critical infrastructure. Xage said the funding, which closed in December 2025, will support go-to-market expansion and continued product innovation, including new AI security capabilities, as demand grows across sectors such as energy, manufacturing, utilities, transportation, and defense. - learn more
                                                                                                                                                  • B Capital led Knox Systems’ $25M Series A, backing the company’s push to scale what it says is the largest AI-managed federal cloud and dramatically shorten the FedRAMP authorization process for software vendors. Knox said the new funding will help accelerate growth after its June 2025 seed round, with the goal of helping customers achieve FedRAMP authorization in as little as 90 days at roughly 90% lower first-year cost, while expanding adoption across both government and commercial environments. - learn more
                                                                                                                                                  • WndrCo participated in Tenkara’s $7M round, which was led by True Ventures as the company builds AI-powered operations agents for American manufacturers. Tenkara said it is creating tooling to help factories handle sourcing and operational work more efficiently at a time of rising supply-chain pressure, with backing from a broader investor group that also included Articulate Capital, Night Capital, HF0, SF1, and Transpose Platform. - learn more
                                                                                                                                                  • Aurora Capital participated in Niv-AI’s $12M seed round, backing the startup alongside Glilot Capital, Grove Ventures, Arc VC, Encoded VC, and Leap Forward as it emerged from stealth. Niv-AI is building sensors and software to measure millisecond-scale GPU power surges and help data centers use electricity more efficiently, with plans to deploy its system in a handful of U.S. facilities within the next six to eight months. - learn more
                                                                                                                                                  • Clocktower Technology Ventures participated in Fuse’s $25M Series A, which TechCrunch reported was led by Footwork, Primary Venture Partners, NextView Ventures, and Commerce Ventures, with Fuse also naming Clocktower Ventures among its backers. The company said it plans to use the funding to expand its AI-native loan origination and account opening platform for credit unions, building on traction with more than 100 customers and a $5M “rescue fund” aimed at helping institutions switch off legacy systems. - learn more
                                                                                                                                                  • Kairos Ventures participated in Alomana’s €4M seed round, which was led by CDP Venture Capital and also included Founders Factory, Italian Angels for Growth, Club degli Investitori, and others. Alomana said it will use the funding to strengthen its enterprise AI platform, add more capabilities for autonomous workflow automation, and support larger deployments across Europe as demand grows in sectors like finance, manufacturing, and pharma. - learn more

                                                                                                                                                                    LA Exits

                                                                                                                                                                    • Optimal’s Entertainment Media division is being acquired by Capstone Point Holdings, with the business set to operate under its legacy name, Optimad Media, following the deal. The transaction keeps founder Kevin Weisberg in place to lead the company from Los Angeles, while giving Optimad more backing to expand its entertainment media planning, buying, and prints-and-advertising investment capabilities across theatrical, streaming, and broadcast campaigns. - learn more

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