Behind Her Empire: How Afton Vechery Hopes to Make Fertility Testing Accessible

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

This week on Behind Her Empire, we hear from Afton Vechery, the co-founder and CEO of Modern Fertility, a startup that aims to make fertility testing more affordable and accessible.


Vechery drew on her personal experiences with reproductive care when she was starting her company. She said she found doctors often aren't open to referring patients to fertility testing if they are not actively trying for a pregnancy.

Once she finally was able to get tested, she said it cost upwards of $1,500.

Vechery said she was very disappointed by the barriers people with uteruses had to overcome just to get basic information about their bodies. Every person has a different fertility curve. As she started her company, she found people were demanding these type of services.

"The 'A-ha' moment was really sharing this experience with my friends that then turned into friends of friends, and truly hundreds of women that were reaching out and having conversations about reproductive health and fertility."

Being able to offer users customized information about their fertility empowers them to be active participants in their family building decisions, "as opposed to having biology make those decisions for you," she said.

"I think it's just what people with ovaries deserve to have at their fingertips," she added, "more tools and more solutions."

Disseminating information is cornerstone to Vechery's entrepreneurship philosophy. A project for her high school science fair testing water quality in her neighborhood led her to start a water testing company. She talked about how this project inspired her and grew her interest in entrepreneurship.

After college, she went on to work in clinical settings and as an investor. Vechery said as she began her work on Modern Fertility, she felt uniquely suited to address this information gap.

Afton Vechery is the co-founder and CEO of Modern Fertility.

"When I was pitching Modern Fertility to investors, there was just kind of confusion and disbelief 'You're creating a fertility company, for people that don't want to get pregnant. What is that?'" —Afton Vechery

dot.LA Engagement Intern Colleen Tufts contributed to this post.

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radioor wherever you get your podcasts.

Subscribe to our newsletter to catch every headline.

Cadence

Hollywood Crews, Studios Reach Tentative Deal to Avoid a Strike

Harrison Weber

Do you know something we should know about L.A. tech or venture capital? Reach out securely via Signal: +1 917 434 4978.

Harrison is dot.LA's senior finance reporter. They previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find them on Twitter: @harrisonweber. Send tips on L.A. deals to harrison@dot.la. Pronouns: they/them.

It appears the show will go on.

The union representing Hollywood production crews announced it has struck a tentative deal with the alliance representing major studios and giants in tech.

The move averts what would have been the first walkout for Hollywood crews since World War II as well as the union's first national strike since it was formed more than a century ago. However, union members must still decide on whether to ratify the agreement in an upcoming vote. In the meantime, all work will "continue without interruption," the union said.

Read more Show less

Q&A: Bobacino CEO Darian Ahler Makes His Case for Food Automation

Decerry Donato
Decerry Donato is an editorial intern at dot.LA. She received her bachelor’s degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, Decerry can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

After a year and a half of the pandemic, the robots have arrived—at least in restaurants.

A new report from market research firm Global Industry Analysts (GIA) found that the global food automation market grew to $9.7 billion in 2020, spurred in part by a desire to offer customers contactless service. The GIA researchers projected the market would swell to $13.6 billion by 2026.

Read more Show less

Like Etsy but for Latinas, Shop Latinx Raises a Pre-Seed Round

Decerry Donato
Decerry Donato is an editorial intern at dot.LA. She received her bachelor’s degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, Decerry can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

The beauty and fashion industry isn't as skinny and white as it once was. Makeup for darker skin tones are more widely available, shapes are changing and so are perceptions. This year, Leyna Bloom graced the cover of Sports Illustrated. She's a trans woman of color. But sometimes, it can all feel a bit inauthentic.

That's how Brittany Chavez, a 30-year-old whose parents hailed from Nicaragua and Guatemala felt when she founded Shop Latinx. Her lifestyle and makeup ecommerce site debuted last October as home for Latinx and BIPOC (Black, Indigenous, and People of Color) brands
Read more Show less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending