Behind Her Empire: How Afton Vechery Hopes to Make Fertility Testing Accessible

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire: How Afton Vechery Hopes to Make Fertility Testing Accessible

This week on Behind Her Empire, we hear from Afton Vechery, the co-founder and CEO of Modern Fertility, a startup that aims to make fertility testing more affordable and accessible.


Vechery drew on her personal experiences with reproductive care when she was starting her company. She said she found doctors often aren't open to referring patients to fertility testing if they are not actively trying for a pregnancy.

Once she finally was able to get tested, she said it cost upwards of $1,500.

Vechery said she was very disappointed by the barriers people with uteruses had to overcome just to get basic information about their bodies. Every person has a different fertility curve. As she started her company, she found people were demanding these type of services.

"The 'A-ha' moment was really sharing this experience with my friends that then turned into friends of friends, and truly hundreds of women that were reaching out and having conversations about reproductive health and fertility."

Being able to offer users customized information about their fertility empowers them to be active participants in their family building decisions, "as opposed to having biology make those decisions for you," she said.

"I think it's just what people with ovaries deserve to have at their fingertips," she added, "more tools and more solutions."

Disseminating information is cornerstone to Vechery's entrepreneurship philosophy. A project for her high school science fair testing water quality in her neighborhood led her to start a water testing company. She talked about how this project inspired her and grew her interest in entrepreneurship.

After college, she went on to work in clinical settings and as an investor. Vechery said as she began her work on Modern Fertility, she felt uniquely suited to address this information gap.

Afton Vechery is the co-founder and CEO of Modern Fertility.

"When I was pitching Modern Fertility to investors, there was just kind of confusion and disbelief 'You're creating a fertility company, for people that don't want to get pregnant. What is that?'" —Afton Vechery

dot.LA Engagement Intern Colleen Tufts contributed to this post.

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radioor wherever you get your podcasts.

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Regard Raises $15M for AI-Powered Software That Help Doctors Diagnose Patients

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Regard Raises $15M for AI-Powered Software That Help Doctors Diagnose Patients
Courtesy of Regard

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Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in 'Raises': Regard Secures $15M, MaC Venture Capital Raises $203M for Second Fund
Image by Joshua Letona

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Braid Theory's Plan to Foster the Next Generation of Ocean Tech Startups
Photo courtesy of the Port of Los Angeles.

San Pedro-based Braid Theory is one of the growing number of accelerators in the country looking to grow the so-called blue economy, which spans a range of ocean-related industries and is estimated at $2.5 trillion a year.

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