Insurtech Investor Martha Notaras on Making a Good Living from (Sometimes) Boring Companies

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.

The insurance business is having a moment as new technology and big data disrupt the space. Martha Notaras is placing her bets in fintech and insurtech companies.

Notaras is a managing partner at Brewer Lane and an investor in Lemonade, Ladder Life and similar companies that bring the insurance industry into the digital world. She joined this episode of the LA Venture podcast to talk about the future of insurance.


"Obviously, risk is a huge issue within insurance. And either you get it right or you don't, and it really has a lot to do with your ultimate profitability. And then there's infrastructure... some of it is incredibly boring. But you can make a really good living out of boring companies," said Notaras.

Her interest in insurance tech led her to Lemonade. She saw how the company embedded artificial intelligence into everything it does, speeding up the process for managing claims and saving customers and the business time and headaches.

"I think at one point, they had a world record for a three-second insurance claim, between the time that someone made the report and the money hit their bank," said Notaras.

Notaras' interest extends beyond home and auto and into cyber insurance as well. As ransomware attacks and hacks continue to make daily news, she sees a market for cybersecurity that impacts most startups. Notaras estimates that two-thirds of startups and SMEs still don't have adequate cyber insurance.

Want to hear more of L.A. Venture? Listen on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.

dot.LA Engagement Intern Joshua Letona contributed to this post.

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