Insurtech Investor Martha Notaras on Making a Good Living from (Sometimes) Boring Companies

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.

The insurance business is having a moment as new technology and big data disrupt the space. Martha Notaras is placing her bets in fintech and insurtech companies.

Notaras is a managing partner at Brewer Lane and an investor in Lemonade, Ladder Life and similar companies that bring the insurance industry into the digital world. She joined this episode of the LA Venture podcast to talk about the future of insurance.

"Obviously, risk is a huge issue within insurance. And either you get it right or you don't, and it really has a lot to do with your ultimate profitability. And then there's infrastructure... some of it is incredibly boring. But you can make a really good living out of boring companies," said Notaras.

Her interest in insurance tech led her to Lemonade. She saw how the company embedded artificial intelligence into everything it does, speeding up the process for managing claims and saving customers and the business time and headaches.

"I think at one point, they had a world record for a three-second insurance claim, between the time that someone made the report and the money hit their bank," said Notaras.

Notaras' interest extends beyond home and auto and into cyber insurance as well. As ransomware attacks and hacks continue to make daily news, she sees a market for cybersecurity that impacts most startups. Notaras estimates that two-thirds of startups and SMEs still don't have adequate cyber insurance.

Want to hear more of L.A. Venture? Listen on Apple Podcasts, Stitcher, Spotify or wherever you get your podcasts.

dot.LA Engagement Intern Joshua Letona contributed to this post.

Subscribe to our newsletter to catch every headline.


Introducing 'Moves': Our New Weekly Recap of Job Changes in LA Tech

Molly Wright
Molly Wright is an intern for dot.LA. She previously edited the London School of Economics’ student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA’s Daily Bruin.
Photo by Clem Onojeghuo on Unsplash

This is the first installment of Moves—a weekly feature highlighting job and career changes around the Los Angeles and Southern California tech ecosystem.

Moves is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here. And if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing sharmineh@dot.LA.

Read more Show less

Shipment Tracking Startup Route Claims Unicorn Status After $200 Million Funding Round

Harri Weber

Do you know something we should know about L.A. tech or venture capital? Reach out securely via Signal: +1 917 434 4978.

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to

Ecommerce shipment tracking startup Route—which is based in the “Silicon Slopes” hotbed surrounding Salt Lake City but has a growing presence in Los Angeles—is now claiming unicorn status after raising $200 million in new funding at a $1.25 billion valuation.

Read more Show less

Workers at Activision Subsidiary Raven Software Form Labor Union

Samson Amore

Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to and find him on Twitter at @Samsonamore. Pronouns: he/him

Photo by Amr Taha™ on Unsplash
Workers at Activision Blizzard subsidiary Raven Software have formed a new labor union and are seeking voluntary recognition by the Santa Monica-based video game publisher, just days after it announced plans to sell itself to Microsoft for nearly $70 billion.
Read more Show less