Catch Up With This Week's Startup News With Our Video Recap

Lots happened in the L.A. tech and startup community this week as the city continues to reopen. In a rundown of the top headlines, dot.LA Chief Host and Correspondent Kelly O'Grady takes you through the key stories:

  • Diversity in Tech: New Series on Diversity in Venture Capital, Roundtable with Leaders from Upfront Ventures & Snap Inc.
  • ChowNow Seizes the Moment as Food Delivery Apps Struggle
  • Mobile Storytelling App Whatifi Focuses on Choose-Your-Own Adventure Content
  • dot.LA Dives In: CEO & Founder of Struct Club, Amira Polack, Discusses Taking her Fitness Startup Direct-To-Consumer


    Weekly Recap: Diversity in Tech, Mobile App Whatifi Redefines Storytelling & Food Delivery Apps Boom www.youtube.com

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    Cadence
    Image courtesy of Shutterstock

    The age of the creator is upon us.

    After years of gaining momentum, the creator economy has gone mainstream. Payment processing platform Stripe estimates the number of individuals who now see themselves as full-time “creators”—those who use online tools to sell digital content—grew 48% in 2021, while earnings across the industry are expected to soon eclipse $10 billion.

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    Jolene Latimer
    Jolene Latimer has her Master of Arts in specialized journalism and writes about sports, entertainment and personal finance.
    Image courtesy of Bored Breakfast Club

    While you can’t drink an NFT, that isn’t stopping some beverage startups from looking to capitalize on the blockchain-enabled craze.

    Non-fungible tokens have gained traction in the art world, where artists and creators are using the digital assets to create closer connections with fans and collectors.

    The idea of building a creative community around a product is not unfamiliar to beverage brands. After all, generations of beverage aficionados gave us the concepts of the bar, the tea house and the coffee joint.

    As brands increasingly take to the digital world to increase their exposure, many beverage companies are now experimenting with NFT technology to build interest around their products. Budweiser, for instance, recently signed a deal to mint collectible tokens, as have Bacardi, Fountain Hard Seltzer and the Robert Mondavi Winery.

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    Perrin Davidson
    Perrin Davidson is the publisher of⁣ LAeats, an L.A.-based food community covering the food industry, food entertainment and food tech.
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