Kippo, the dating app for gamers, has partnered with NFT marketplace Magic Eden to make buying “land” and creating experiences in its in-app virtual metaverse more accessible to its users.
Earlier this year, the Los Angeles-based startup launched a virtual world within its app called the Kippoverse, which allows users to virtually go on dates and participate in shared experiences. While Kippo started out in 2019 as a dating app catering to gamers, it has since looked to cast a wider net to include people interested in platonically hanging out with friends and meeting new people virtually.
Land you can purchase in Kippo’s metaverse.
Courtesy of Kippo
“We found that the core experience people really love is just hanging out in groups and chatting,” Kippo co-founder and CEO David Park told dot.LA. “We hear people saying they had to go out and buy battery packs because they spend eight hours a day on Kippo.”
Beginning Thursday, Kippo users can purchase 5,000 plots of “land”—non-fungible tokens (NFTs) that give them a presence in the Kippoverse—for 4 SOL each. (SOL, the native cryptocurrency of the Solana blockchain platform, currently trades at more than $31.). Kippoverse landowners can then create in-app experiences like exclusive parties and get-togethers, and can also charge for admission to events that take place on their “land.”
Park compared the platform to Minecraft, the popular sandbox video game where gamers can build things in a virtual 3D world. “Minecraft is probably one of, if not the predecessor to this entire concept of the metaverse,” Park told dot.LA. “The core difference of what we’re building is that most of these platforms are gamer-focused; our core experience is the social aspect.”
There is no limit to how many plots of NFT real estate each Kippo user can purchase. The startup is keeping 500 of its 5,500 plots for itself, so that it can reserve that space for free and “cool” experiences within the app, according to Park. Kippo also plans to partner with different companies, including indie game studios, to create experiences on those plots.
While Kippo is currently only available via its mobile app, Park said the company is in the process of building a web version of its platform. Kippo is also developing an in-app currency that will allow users to more easily transact within the Kippoverse and purchase items to build out their “land.”
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Similar programs are common in the startup world and in the creator economy. For example, social media companies can use accelerator programs not only to support rising stars but to lure those creators—and their audiences—to the company’s platforms. Genies believes avatars will be a crucial part of the internet’s future and is similarly using its program to encourage creators to launch brands using Genies’ platform.
“I think us being able to work hands on with this next era—this next generation of designers and entrepreneurs—not only gets us a chance to understand how people want to use our platform and tools, but also allows us to nurture those types of creators that are going to exist and continue to build within our ecosystem,” said Allison Sturges, Genies’ head of strategic partnerships.
DIY Collective’s initial cohort will include roughly 15 people, Sturges said. They will spend three weeks at the Genies headquarters, participating in workshops and hearing from CEOs, fashion designers, tattoo artists and speakers from other industries, she added. Genies will provide creatives with funding to build brands and audiences, though Sturges declined to share how much. By the end of the program, participants will be able to sell digital goods through the company’s NFT marketplace, The Warehouse. There, people can buy, sell and trade avatar creations, such as wearable items.
Genies will accept applications for the debut program until Aug. 1. It will kick off on Aug. 8, and previous experience in digital fashion and 3D art development is not required.
Sturges said that the program will teach people “about the tools and capabilities that they will have” through Genies’ platform, as well as “how to think about building their own avatar ecosystem brands and even their own audience.”
Image courtesy of Genies
Founded in 2017, Genies established itself by making avatars for celebrities from Rihanna to Russell Westbrook, who have used the online lookalikes for social media and sponsorship opportunities. The 150-person company, which has raised at least $250 million to date, has secured partnerships with Universal Music Group and Warner Music Group to make avatars for each music label’s entire roster of artists. Former Disney boss Bob Iger joined the company’s board in March.
The company wants to extend avatars to everyone else. Avatars—digital figures that represent an individual—may be the way people interact with each other in the 3D virtual worlds of the metaverse, the much-hyped iteration of the internet where users may one day work, shop and socialize. A company spokesperson previously told dot.LA that Genies has been beta testing avatar creator tools with invite-only users and gives creators “full ownership and commercialization rights” over their creations collecting a 5% transaction fee each time an avatar NFT is sold.
“It's an opportunity for people to build their most expressive and authentic self within this digital era,” Sturges said of avatars.
The company’s call for creators could be a sign that Genies is close to rolling out the Warehouse and its tools publicly. Asked what these avatar tools might look like, the startup went somewhat quiet again.
Allison Sturges said, “I think that's probably something that I'll hold off on sharing. We will be rolling some of this out soon.”
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