Design, Bitches
Looking to Build a Granny Flat in Your Backyard? Meet the Firms and Designs Pre-Approved in LA
Adding a backyard home in Los Angeles is now nearly as easy as buying a barbecue.
Homeowners who for years have wanted to build a granny flat in their backyard, but dreaded the red tape, can now choose from 20 pre-designed homes that the city has already approved for use.
The shift, made official last week, will speed up a weeks-long process and bring more badly needed units to an overpriced market. It also has the potential to elevate the 14 startups and firms building the next generation of homes.
The designs for the stand-alone residences range from a 200-square-foot studio to a 1,200-square foot, two-story, two-bedroom unit. And many of the homes are filled with design flourishes, reflecting the diverse architecture of the city, from a house in the silhouette of a flower to one with a spiral outdoor staircase leading to the roof.
It's no surprise. The program was spearheaded by Christopher Hawthorne, a former architecture critic at the Los Angeles Times and now the city's chief design officer.
The firms are primarily local and startup architecture and design firms, while others are well-known with a history of building granny flats, also know as accessory dwelling units, or ADUs.
The standard plans avoid the Los Angeles Department of Building and Safety's typical four-to six-week review process and can allow approvals to be completed in as quickly as one day.
Some aspects of the plans can be modified to fit a homeowner's preferences. Eight other designs are pending approval.
Mayor Eric Garcetti believes by adding more such units, the city can diversify its housing supply and tackle the housing crisis. Recent state legislation made it easier to build the small homes on the lot of single-family residences. Since then, ADUs have made up nearly a quarter of Los Angeles' newly permitted housing units.
Because construction costs are relatively low for the granny flats – the pre-approved homes start at $144,000 and can go beyond $300,000 – the housing is generally more affordable. The median home price in L.A. County in January was $690,000.
Here's a quick look at the designs approved so far:
Abodu
Abodu
Abodu, based in Redwood City in the Bay Area, exclusively designs backyard homes. In 2019, it worked with the city of San Jose on a program similar to the one Los Angeles is undertaking.
In October, it closed a seed funding round of $3.5 million led by Initialized Capital.
It has been approved for a one-story 340-square-foot studio, a one-story one-bedroom at 500 square feet, and a one-story, 610-square-foot two-bedroom.
The pricing for the studio is $189,900, while the one-bedroom costs $199,900 and the two-bedroom is $259,900.
Amunátegui Valdés Architects
Connect Homes
Design, Bitches
Escher GuneWardena Architecture
First Office
Fung + Blatt Architects
Fung + Blatt Architects is a Los Angeles-based firm founded in 1990.
The city has approved its 795-square-foot, one-story, one-bedroom unit with a roof deck. It estimates the construction cost to be $240,000 to $300,000, excluding landscape, site work and the solar array. Homeowners can also expect other additional costs.
Taalman Architecture/ IT House Inc.
LA Más
Jennifer Bonner/MALL
Massachusetts-based Jennifer Bonner/MALL designed a "Lean-to ADU" project, reinterpreting the stucco box and exaggerated false front, both Los Angeles architectural mainstays.
The design has been approved for a 525-square-foot one-story, one-bedroom unit with a 125-square-foot roof deck.
sekou cooke STUDIO
New York-based sekou cooke STUDIO is the sole Black-owned architectural firm on the project.
"The twisted forms of this ADU recalls the spin and scratch of a DJ's records" from the early 90s, the firm said.
Its design, still pending approval, is for a 1,200-square-foot, two bedroom and two bathroom can be adapted to a smaller one-bedroom unit or to include an additional half bath.
SO-IL
New York-based SO-IL was founded in 2008. It has completed projects in Leon, Seoul, Lisbon and Brooklyn.
Its one-story, one-bedroom 693-square-foot unit is pending approval. It is estimated the construction cost will be between $200,000 and $250,000.
WELCOME PROJECTS
Los Angeles-based Welcome Projects has worked on projects ranging from buildings, houses and interiors to handbags, games and toys.
Its ADU is nicknamed The Breadbox "for its curved topped walls and slight resemblance to that vintage counter accessory."
It has been approved for a one-story, one-bedroom 560-square-foot unit.
wHY Architecture
Firms that want to participate in the program can learn more here . Angelenos interested in building a standard ADU plan can learn more the approved projects here.
From Your Site Articles
- United Dwelling Raises $10M to Address the Housing Shortage ... ›
- Plant Prefab Raises An Additional $30 Million - dot.LA ›
- How 3D Printing Could Help Tackle Homelessness in LA - dot.LA ›
- New Bills, New Startups Address Housing in California - dot.LA ›
- LA's ADU Culture Still Faces Financial Barriers - dot.LA ›
- What Will Take To Make Modular Homes Mainstream? - dot.LA ›
Related Articles Around the Web
Eric Zassenhaus, dot.LA
TikTok addresses 'tough but fair questions' about opportunities for black creators on the platform
TikTok sent a message out to "our black community" on Monday addressing what the company called "tough but fair questions" about whether the platform allows all creators the opportunity to have their content viewed.
In a message to its black community, Vanessa Pappas, TikTok's U.S. general manager and Kudzi Chikumbu, director of creator community, said "we hear you and we care about your experienced on TikTok.
"We acknowledge and apologize to our Black creators and community who have felt unsafe, unsupported, or suppressed. We don't ever want anyone to feel that way."
The company, which is owned by ByteDance, a Beijing-based internet technology company, said that on May 19 black creators and their allies changed their profile pictures and connected on the platform to speak out against how they felt marginalized on TikTok. Then, last week, "a technical glitch made it temporarily appear as if posts uploaded using #BlackLivesMatter and #GeorgeFloyd would receive 0 views."
TikTok said that the company understands that many assumed the bug to be an intentional act to suppress the black community's experiences and invalidate their emotions. It's unclear why TikTok wrote about the glitch Monday, or if had intended to do so before recent demonstrations in the aftermath of George Floyd’s death. A Minneapolis police officer pressed his knee into Floyd’s neck while he pleaded for his mother and to breathe.
The company, which has its U.S. headquarters in Culver City, said it is donating $3 million in honor of black creators to nonprofits that help the black community, which has been disproportionately affected by the effects of the COVID-19 pandemic. TikTok also said it is committing $1 million to fighting racial injustice and inequality.
TikTok said it will standing in solidarity on Tuesday by participating in Blackout Tuesday, turning off all playlists and campaigns on its "Sounds" page to observe a moment of reflection and action. The company said it is also investing in technology. and better moderation strategies with a more user-friendly appeals process. It's also establishing a creator diversity council and developing a creator portal to expand communication and opportunities.
"We know we have work to do to regain and repair that trust," the post said.
-- Tami Abdollah
Los Angeles VC's react
Art by Candace NaviIt has been notoriously difficult for people of color to break into the insular world of venture capital, where who you know and previous success are are highly prized. Just 2% of investment professionals are black, which in turn makes it hard for black founders to get funded. Here is a sampling of some of the reaction from the Los Angeles VC community, many of whom have offices in Santa Monica near protests and looting:
-Ben Bergman
LA County public health director calls police violence "a public health issue"
Los Angeles County top public health official Barbara Ferrer linked the unrest that has rocked the region to the deep health disparities that black Americans experience. Ferrer, who has been providing somber daily updates on coronavirus deaths and its spread, called police brutality a public health issue that must be addressed.
"It's important to comment on the connection between these two concerns the death of a black man at the hands of police and the experience of COVID-19 in L.A. County," she said in starting her briefing. "We know that black Americans fare worse than other groups on virtually every measure of health status. And it has become all too common to blame this on individual behaviors, when in fact the science is clear, the root cause of health inequities is racism and discrimination."
"Science also tells us that lifetime stress associated with experiences of daily acts of discrimination and oppression, play a major role," she said. "It starts at birth with higher rates of black infant mortality and shockingly higher rates of maternal mortality among black women and extends to adulthood, when we see black residents in L.A. County experiencing earlier onset of heart disease, hypertension and diabetes and earlier deaths."
"When I report each week that we have seen elevated numbers of black deaths in this county due to COVID-19, I am reporting on the consequences of these long standing inequities. And it's not just the direct victim of violence, the person who's beaten, or shot or asphyxiated who pays the price for brutality. It is an entire community that lives with the fear that the next time, it could be them or their son or daughter neighbor or friend. It is a consequence of that fear that we are seeing when we report instance after instance of inequality and health outcomes," she said.
"As the department responsible for public health in L.A. County and in acknowledgement of our national association, the American Public Health Association, declaring that addressing law enforcement violence is a public health issue, this rush to justice has to be part of our prescription, as well.
Los Angeles county and city declared a 6 p.m. curfew on Monday.
-Rachel Uranga
L.A.'s music industry will shut down for 'Black Out Tuesday'
Many organizations in the music industry are pledging to close on Tuesday as part of a 'Black Out Tuesday' campaign. Participants include the three major labels: Warner Music Group, Sony Music and Universal Music Group, along with many of their associated sub-labels.
The initiative started with a pop-up webpage calling for the music industry to shut down on Tuesday, published by Jamila Thomas, a marketing executive at Atlantic Records (owned by Warner Music Group), and Brianna Agyemang, an artist campaign manager at Platoon (owned by Apple).
"It is a day to take a beat for an honest, reflective and productive conversation about what actions we need to collectively take to support the black community," the post said. "The music industry is a multi-billion dollar industry. An industry that has profited predominantly from Black art. Our mission is to hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and successes of Black people accountable… This is not just a 24-hour initiative. We are and will be in this fight for the long haul. A plan of action will be announced."
The post includes a list of links for suggested actions to take on Tuesday.
#TheShowMustBePaused has traveled widely through the music industry's social media. Santa Monica-based Interscope (owned by Universal Music) pledged to delay releasing new music this week.
Other organizations have been posting messages of solidarity to their social media accounts including Sony Music, Columbia Records (owned by Sony), Universal Music, and Atlantic Records (owned by Warner).
Spotify and Apple Music have also issued brief statements on their social channels.
— Sam Blake
Hollywood, streaming services nod to Black Lives Matter
Over the weekend, several streaming companies took to social media to show support for the peaceful protests.
Some streaming platforms have changed their social media profile names and descriptions to express solidarity, including
HBO Max and Quibi. Other organizations with similar messages on their social media pages include
NBCUniversal, Disney, and Hulu.
On Sunday, various Hollywood union leaders weighed in as well.
SAG-AFTRA leaders Gabrielle Carteris and David P. White issued a statement. "The murder of George Floyd is deeply emblematic of a corrosive inequality and injustice at the heart of America," it began. "It's not enough to demand change. We must recognize that racism lives in our culture and only we can change that."
WGA West President David Goodman said: "As demonstrations continue today across America, our union stands with those who peacefully protest the racist, extrajudicial murders of George Floyd and other Black people...National outrage about bigotry, discrimination, and injustice is the only way we will ever see real change."
ViacomCBS announced on Monday that several of its networks, including Nickelodeon, BET and CBS Sports Network, would go dark for 8 minutes and 46 seconds in tribute to George Floyd and "other victims of racial violence."
— Sam Blake
L.A.'s gaming companies express support for BLM
live.staticflickr.com
Several Los Angeles gaming companies have weighed in to express solidarity and sympathy with social activists.
Culver City-based Jam City, a mobile game developer founded in 2010, took to social media to stand with Black Lives Matter. Santa Monica's Activision Blizzard and West LA's Riot Games also posted on social media, as has startup Esports One.
Gaming and lifestyle company FaZe Clan, based in Hollywood, published an "honest message" to its fans:
FaZe Clan is donating all profits from a retail campaign to a Memorial Fund created in George Floyd's name.
— Sam Blake
Snap and Twitter reportedly used by ill-intentioned protesters to organize theft; Snap CEO talks reparations and heartbreak
Photo by Tami Abdollah
Twitter has long been the social media platform of choice for people protesting an abuse of power -- during the Arab Spring uprisings it proved crucially useful as a way to get around and deal with internet blackouts.
So too has it been used this past week, by groups organizing mostly peaceful efforts to express their anger at George Floyd's death. But as Twitter has upped its efforts to counter violence on its platform, notably by placing a warning label on a tweet by President Trump for glorifying violence, those with less peaceful intentions have also taken their messages to Snapchat to urge their contacts and the broader public to engage in violence, theft and property damage.
A Snap spokesperson said the company's Community Guidelines "prohibit content that incites or glorifies violence, hate speech and discrimination of any kind. We have in-app reporting tools that Snapchatters can use to quickly report any content that may be in violation of our guidelines to our Trust and Safety team, who then reviews the reports and takes appropriate action."
On Sunday evening, Snap CEO Evan Spiegel sent a letter to staff in which he said "we simply cannot promote accounts in America that are linked to people who incite racial violence, whether they do so on or off our platform.
"Our Discover content platform is a curated platform, where we decide what we promote. We have spoken time and again about working hard to make a positive impact, and we will walk the talk with the content we promote on Snapchat. We may continue to allow divisive people to maintain an account on Snapchat, as long as the content that is published on Snapchat is consistent with our community guidelines, but we will not promote that account or content in any way."
The self-described camera company is currently protected from financial liability for such messages by Section 230 of the Communications Decency Act that that has been broadly interpreted by the courts over the years as shielding internet sites and apps from being financially liable for what user tweets, posts or generally publishes on their platforms.
Last week, Trump signed an executive order that may change all of that by enabling federal regulators to punish social media companies for how they moderate content on their sites. Lawmakers and internet freedom advocates called the action illegal and improper under the First Amendment.
Such a change could have far-reaching impacts on Santa Monica-based Snap and smaller companies with an online presence that lack the budgets to moderate every single message or post on their apps.
Spiegel said he is "heartbroken and enraged by the treatment of black people and people of color in America." He called for the establishment of a diverse, nonpartisan "Commission on Truth, Reconciliation, and Reparations" to investigate the criminal justice system and take action on reconciliation and reparations.
— Tami Abdollah
Airmap's Santa Monica headquarters destroyed by looters
Greg McNeal/Twitter
Airmap's headquarters on Santa Monica boulevard near the Third Street Promenade was destroyed by looters Sunday night, according to co-founder Greg McNeal, who recounted the damage in a series of Twitter posts. The company, founded in 2015, is the world's leading airspace services platform for unmanned aircraft.
AirMap co-founder and chairman Ben Marcus added this on Twitter: "Last night, the AirMap office in Santa Monica was consumed by fire. Thankfully, nobody was hurt. What hurts is the unending racism & injustice in America. We all must work harder to make our union more perfect. We're all brothers and sisters. Let's treat each other with love, respect, & dignity, and create opportunity for all who choose to make a positive impact."
— Ben Bergman
Santa Monica, Beverly Hills announce 1 pm curfews for business districts
Santa Monica and Beverly Hills announced 1 p.m. curfews for their business districts on Monday, as shop owners and residents began sweeping the glass off the street and assessing the damage after a night of peaceful protests turned into fires, looting and vandalism over the death of George Floyd, who was killed by a police officer in Minneapolis. Citywide curfews will go into effect at 4 p.m. The chaos went to the heart of Silicon Beach, home to tech companies like Snap Inc and venture capitalists like Upfront Ventures, whose office overlooks the Pacific Ocean.
Long Beach issued a similar curfew.
"Sunday was one of the most distressing days in Santa Monica history," said Santa Monica Mayor Kevin McKeown in a statement. "We know better than to let the looters obscure the message of the protesters, who have indeed been heard."
Downtown L.A., Beverly Hills, Fairfax District and the Grove shopping center all got hit by looters over the weekend as police cars were set ablaze and the national guard was called in. News outlets reported that some chanted "eat the rich" as they marched along Rodeo Drive, one of the most expensive slices of commercial real estate in the region.
Floyd's death caused anguish in communities that have seen a number of black men die or be hurt by police officers who often suffer few consequences. Meanwhile, blacks and Latinos have higher arrest and incarceration rates. The deep disparity extends beyond the criminal justice system to education, housing and other areas.
And the frustration over it played out during the protests. Unlike the 1992 civil unrest after the release of Los Angeles police officers who beat Rodney King, demonstrations hit some of the wealthiest parts of the city. In 1992, looting and fires devastated South Central, further impoverishing an already economically disadvantaged area.
"Pretty wild to see the epicentre of this chaos at my office," Laurent Grill, an investor at Santa Monica based Luma Launch wrote on Twitter Sunday. "Quite a divide... on one side we had massive peaceful protests and 3 blocks away, people are looting & burning stores in my community. Makes me extremely sad."
— Rachel Uranga
From Your Site Articles
- What is L.A. Tech's Role? - dot.LA ›
- Scooters Are Pulled Off Streets After Becoming Barricades - dot.LA ›
- What is L.A. Tech's Role? - dot.LA ›
- George Floyd Protests: a16z Launches Fund For Diverse Founders; Snap Drops Trump From Its Discover Feature - dot.LA ›
- Covitech Launches to Get Small Businesses Back Online - dot.LA ›
- Snap Releases Dismal Diversity Report - dot.LA ›
- TikTok's $2 Billion Creator Fund Goes After Instagram - dot.LA ›
- Microsoft Reportedly Looking to Buy TikTok ›
- Microsoft Reportedly Looking to Buy TikTok - dot.LA ›
- 'I'm a Patriot': US Employee Sues Trump Admin Over TikTok Ban - dot.LA ›
- Jam City Will Go Public Via a SPAC - dot.LA ›
- Black and Latinx Founders, Investors Are Missing in LA Tech - dot.LA ›
Related Articles Around the Web
dot.LA Summit: As Attitudes Shift Around Drugs and Mental Health, ‘It’s Time’ for Psychedelic Therapies
Keerthi VedantamFifty years after President Nixon announced the war on drugs, changing cultural attitudes around psychedelics have led to a slew of decriminalization and legalization efforts across the U.S. The Food and Drug Administration is now reviewing psychedelic-based drug, a sea change from just a few years ago.
Mike Dow from Field Trip Health, one of the many companies testing psychedelic-based drugs, and cannabis company Kurvana CEO Mehran Moghaddam believe that this shift will change the course of mental health treatment as the drugs become more accepted for medicinal use.
Canada-based Field Trip Health has clinics around the world, including Santa Monica, where therapists perform ketamine-assisted psychotherapy. Ketamine, once known as a rave drug, has long been studied for its correlation with positive mental health outcomes in patients who use it. Read more >>
dot.LA Summit: The Concerts of the Future Will Be Hybrid, Says Wave Co-Founder
Joshua LetonaAs the pandemic shut down, cancelled and delayed events people had been looking forward to, Wave co-founder and CEO Adam Arrigo saw an opportunity.
His company was founded in 2016 at a time when brands like Oculus and PlayStation were looking to bring virtual reality into the mainstream. Not knowing how ready people would be, Arrigo and his team were conservative with the company's money.
"We basically didn't spend any money because we weren't sure how quickly people were going to strap these things to their heads… And we were kind of right because VR sort of petered out," said Arrigo. Read more >>
dot.LA Summit: What to Expect When Breaking Into Tech Startups
Decerry DonatoThere is no one secret to breaking into the tech industry, but one thing helps, a strong support system of colleagues and believing in yourself.
A group of powerhouse tech veterans talked about the roadblocks faced when starting out. Grace Kangdani, senior vice president market manager at Bank of America moderated a discussion on the pitfalls of coming up in a fast-paced industry. BallerTV Chief Technology Officer Kavodel Ohiomoba, Zella Life CEO Remy Meraz and Supernatural's Vice President of People Operations Lynnette Scarratt and Elisabeth Tuttass, head of community at Grid110 all agreed that there's no one path to success.
Finding success is oftentimes a matter of seeking out the right people to help you.
"At the end of the day people are genuinely wanting to help people," said Meraz who runs the life coaching platform. "And I guarantee you within two degrees of separation, there's a connection and people are really willing to make introductions and help in any way they can."
It's not uncommon for even accomplished people to feel as if they aren't competent. Read more >>
Once a Moonshot, Los Angeles' Venture Scene is Bigger Than Ever
Los Angeles has long taken a back seat to San Francisco when it comes to investing in and incubating local companies, but in recent years the venture capital scene in Silicon Beach has exploded.
Greycroft Partners co-founder and partner Dana Settle told dot.LA co-founder Spencer Rascoff during the second annual dot.LA summit Friday that when she started Greycroft 15 years ago, her fellow investors in Northern California balked at her choice to leave the Bay Area and start investing in what was then a seldom talked-about market: Los Angeles. But since then, Settle's happily proved the haters wrong.
Settle told Rascoff that being an early investor in LA technology wasn't easy, and that over the years she also struggled to raise funding for Greycroft at first, which informs how she advises new companies.
Solving LA's Big Problem: How Metropolis Wants to Change Mobility
Metropolis co-founder Alex Israel has a grand plan to fix L.A.'s infrastructure. It just won't happen overnight.
Speaking to dot.LA co-founder Sam Adams during the "The Future of Urban Mobility" session out closed out dot.LA's summit, Israel described his vision of a complete repurposing of parking spaces and mobility that looks ahead at least 30 years into the future. Electric cars fit into this vision; rideshare companies do, too.
"Parking is the wild, wild west of real estate," said Israel. "It's a component of real estate that represents a large swath of the city that is non-institutionalized."
The startup raised $41 million in Series A financing earlier this year. It has parking garages throughout the U.S., in cities that include Los Angeles and Nashville.
Israel laid out three components that are at the core of Metropolis' work in understanding how to improve and empower the future they hope to create. The first is to understand the inventory of the facility in real time. The second is to have the ability to provision access to that facility in real time. Finally, one must be able to price inventory in real time.
"You have to understand the underlying infrastructure before you can repurpose the infrastructure," said Israel.
In a city as car-dependent as L.A., Israel will certainly have a lot of people rooting for his company's success.
"Getting around L.A. is one of the biggest obstacles to [Los Angeles] being, objectively, one of the nicest places on Earth to be," said Adams.
dot.LA Summit: Women at the Top on How to Expand LA's Tech Scene
As women in tech and venture, Kara Nortman and Robyn Ward heard a lot of nos when they started out. No we won't fund you. No, we don't have positions.
But, it was the yeses that kept them going.
"We have to expand the tent, we have to figure out how to continue. The tent needs to get bigger every day. If every one of us every day can find one more woman to bring into this tent, in some way it gets bigger and bigger," Nortman said.
dot.LA Summit: Telehealth Changed the Game for Health Care -- for Most
Even before the coronavirus pandemic, telehealth had been lauded as a great equalizer in the health care world.
The benefits were clear: It could help patients avoid travelling long distances and allow those with dependents to seek help without looking for childcare. And for poor neighborhoods and rural areas, where health care options are few and far between, telehealth could send specialists straight to their doors.
Those advantages have only become obvious during the pandemic, as executives from Honeybee Health, Advekit and Kenshō Health explained during dot.LA's panel "Telehealth: The New Way To Stay Healthy." The conversation was moderated by dot.LA's Rachel Uranga.
Going Beyond Lip Service
Pledges to boost diversity and inclusion are widespread in the tech and startup world, but the industry chronically fails to realize its own goals.
That's no coincidence. The venture capital world, which provides much of the capital fueling fledgling startups, remains a boys club with a bias towards white male founders. And that bias has a ripple effect, warping industry hiring practices and decision making. The problem is repelling workers, too, as post-lockdown resignations skyrocket and companies weigh new policies, such as remote work and hybrid schedules, to retain staffers.
"It's about being able to show up at work as your full self, said Ricardo Vazquez, executive officer at the mayor's Office of Economic Development, in a dot.LA Summit panel on building diversity and inclusion within startups and larger firms.
Pixar-Level Storytelling on Social Media
In just a few weeks, social media users can meet Jennifer Aniston's brand new 3D animated character—and though the avatar is mostly under wraps, word on the street is that it's "very cute." That character comes thanks to a partnership with Invisible Universe, an entertainment technology company partnering with celebrities to capitalize on their unique IP.
In a conversation with Rachel Horning (CEO of RippleFX Events), Invisible Universe CEO Tricia Biggio described the company as the "Pixar of the internet." The company creates beloved, celebrity-sponsored animated characters who live on social media and interact with fans.
Biggio, who started in television, is passionate about bringing Hollywood quality storytelling and worldbuilding to social media characters:
"We really think about being platform agnostic and story and character obsessed," she said. Pandemic isolation and scrolling was a boon for the company, with ten times the rate of growth on TikTok versus YouTube, Instagram and others.
How the Pandemic Changed Entertainment Tech Forever
Like so many other industries, the world of entertainment went through some radical shifts during the pandemic. And, for the speakers at dot.LA's "The Evolution of the Digital Landscape in Shaping the Entertainment & Tech World" panel, that wasn't always a bad thing.
Take the music sector, for example. When the pandemic put a pause on live concerts—leaving musicians, promoters and stage crews without a main source of income—industry players pivoted to streaming.
"We found other ways to get our clients into people's homes, whether it was through a digital series or just releasing music in a more unconventional manner," said Allison Kaye, president of SB Projects. "Our clients really turned into content creators in a way that they hadn't been before."
"The need for kids content, especially digital-first, escalated tremendously as kids were stuck at home with nothing else to do except hang out on YouTube," added Kerry Tucker, chief marketing and franchise officer at pocket.watch, which works with kid stars/influencers on YouTube. "We actually saw a rise in our constant consumption, and then we also saw a rise in our consumer products."
Many artists, however, needed a helping hand when dabbling into the new digital space. That's where a company like Wave enters the picture. Wave is at the forefront of virtual entertainment, helping artists create virtual—and interactive—performances to livestream to viewers all over the world. "We are in this really cool, exciting space and everyone wants to get in on the action," said Tina Rubin, CMO at Wave. "In terms of the artists we work with, the way I think about it is virtual concept art. It's still evolving. We're still trying to figure out what is the art form and how does it encapsulate various types of performances?"
Technology can also help to strengthen traditional models such as the sale and purchase of a concert ticket. There are many issues that fans and promoters face when purchasing or selling a ticket. Scalpers use bots to scoop up tickets en masse and resell them on a secondary market. There's also the risk that a fan will purchase a fake ticket from a scammer. Tech such as blockchain and crypto can help with these challenges.
"Blockchain technology, crypto technology, can solve that," said Brent Weinstein, chief innovation officer & partner at United Talent Agency. "That's really, really exciting because that is a chance to completely change the nature of how people buy tickets to live events [and] how they relate to artists. That's a real life problem that people have been trying to solve for a long time and I finally have some hope that can be solved."
What It Takes to Transition From Founder to CEO
A good founder will have a clear yet flexible vision. The same might be said of a good CEO. Still, there are plenty of differences between the two titles, as the speakers at dot.LA's "From Founder to CEO" discussion made clear.
"To be an entrepreneur you are the tip of the spear," said Boba Guys and Tea People USA founder and CEO Andrew Chau. "You want to be apologetic, you want to be authentic."
Chau chatted with KraveBeauty founder and CEO Liah Yoo about starting their businesses from the ground up. He said that as the company grew, he became much more than "a guy who owns a boba shop"; Yoo said she, too, morphed into something beyond a YouTube influencer.
"I call myself an accidental entrepreneur because I now have a skin care brand. Nowhere in my life did I ever think that I would be starting a company and second running a company," Yoo said.
One might assume a business' creator would spearhead its strategies, but that's often not the case. In fact, in a World Management Survey that looked at 212 startups over a 20-year period, only 50% of founders were still in control of their companies.
For Chau, the key lies in embracing both the micro- and macro-level problems. He said that though he has successfully transitioned into CEO, he sometimes can't help but treat his business like a grassroots operation, picking up trash he finds in front of his Boba Guys storefront in Culver City. Yet he's also often talking business strategies with other entrepreneurs over Zoom.
For Yoo, becoming a CEO was also an exercise in self-acceptance. "You keep comparing yourself to another CEO," she said. "I think the more I did that and then when we got started, I started to trick myself into this vicious cycle of 'I'm not good enough.'"
The Challenge of Finding Male Allies in Tech Circles
Women-led startups made up just 2.3% of venture capital funding in 2020. In addition, only about 12.4% of decision makers at venture capital firms are women. Though these numbers have increased throughout the years, the industry is still very much a boys' club, and, as the women at dot.LA's "Elevating Your Presence as a Woman in Tech" panel discussed, it can be tough to break through the glass ceiling.
"We are talking into an echo chamber about our problems, so it is also going to require a man to help us change that," said Samantha Ettus, founder and CEO of Park Place Payments.
Ettus was joined by founder and CEO of Makelene, Dulma Altan; co-founder and CEO of Vurbl Media, Audra Gold; and Head of Community at How Women Invest, Sophie Nazerian. Their discussion was centered around how they have managed to navigate leadership and microaggressions from co-workers, all while climbing the corporate ladder as an anomaly in the tech world.
Ettus discussed how she has experienced microaggressions firsthand; she remembered being on a conference call with a bank executive when he mentioned he brought a guest: his daughter. Ettus thought it was sweet until he mentioned he wouldn't have put her on the screen if it were a male CEO because he would not want to be seen as less professional. Ettus reminded him he has the power to change that.
"It's always on our shoulders to speak up or to wrong the right or to have this panel where 90% of the attendees are women," she said.
The panelists also talked about the importance of finding a good work/life balance — something that doesn't always come naturally. "The biggest thing I'm proud of, I've learned that not everything is actually on fire," said Altan. "My ability to discern what actually is from what isn't has increased, and my mental health has stabilized."
dot.LA Summit: How Crypto Is Changing the Creative Industries
NFTs aren't just remaking investments but they are changing how entertainment is being produced and distributed.
Non fungible tokens were the focus of the panel with Scott Greenberg, CEO of Blockchain Creative Labs; Andrew Klungness, Partner at Fenwick & West LLP; and Michelle Munson, CEO of Eluvio.
"When you own an NFT, you actually own what we call a convertible electronic record on the blockchain. You own a space in a ledger," said Klungness. As an example, it's the difference between owning the record versus owning the commercial rights to the property, like owning a baseball card doesn't give you the right to use that image commercially.
Virtual Influencer Lil' Miquela Will Soon Be Run By Her Community
Dapper Labs, the company that helped bring NFTs into the mainstream, is set on decentralization. And it's turning to its signature virtual social media influencer Lil Miquela to drive home the idea, company executives told a crowd at Friday's Future of Storytelling panel at the dot.LA Summit.
The NFT startup behind NBA Top Shot, Dapper Labs clearly sees the value of virtual influencers. Brands are expected to spend about $15 billion on influencer marketing by 2022, according to Business Insider Intelligence. And the company is betting that a rising number of dollars will be spent on virtual influencers who can be fully controlled.
LA Investors on Tech Resilience and the Future of Work
Plenty of tech firms laid off workers as the pandemic took hold, but the industry ultimately raked in record profits as schools and offices spent big on remote tools and lockdowns drove shoppers toward digital services.
But there are challenges ahead for the startup community, like adapting to workers' evolving needs and expectations and building climate change mitigation into investment strategies.
Those were some of the takeaways from dot.LA's Town Hall panel on "rising from the COVID-19 ashes as a thriving startup ecosystem," which also explored how the virus is reshaping work. The talk was moderated by dot.LA CEO Sam Adams and featured Barber, RippleFX Events CEO Rachel Horning, Grid110 CEO Miki Reynolds, M13 partner Anna Barber and Leila Lee, of the mayor's Office of Economic Development.
Everlaunch Wins dot.LA's Startup Pitch Competition
A startup that offers gamified how-to guides for aspiring entrepreneurs was declared the winner of the second annual dot.LA pitch competition on Thursday in Santa Monica.
"My mission is to 'Pinky and the Brain' all of the currently available resources," said Everlaunch CEO Michelle Heng, referring to a cartoon where the main character was obsessed with taking over the world. Heng's service sets out to build a community for entrepreneurs and bring together essential business resources in a single hub.
Jam City's Josh Yguado on How the Blockchain WIll Change Gaming
At dot.LA's second annual summit, mobile game publisher Jam City's Chief Operating Officer Josh Yguado said he believes the next generation of mobile gaming will enable users to own parts of their favorite games on the blockchain.
"More than anything we're investing in where gaming is going, so we're making huge investments right now in augmented reality and cryptocurrency," Yguado said during the summit's fireside chat Thursday evening. "We've talked about the metaverse a bit today, but we're really thinking about where gaming is going to be two to three years from now."
What to Expect at This Year's In-Person Summit
The Annual dot.LA Summit Kicks Off in Santa MonicaThe two-day conference will begin with a pitch showcase competition for early-stage startup companies that have raised less than $1 million in funding. Judges for the event include Boba Guys and Tea People USA co-founder and CEO Andrew Chau, Worklife Venture Capital founder Brianne Kimmel and Plug and Play Ventures Associate Kiswana Browne. The winner will receive a prize package from Fenwick, Coda Search and TriNet.
The pitch competition will be followed by a fireside chat and podcast taping with Jam City co-founder & President Josh Yguado. Jam City isa leader in mobile entertainment and Yguado has proven himself a mastermind behind it, leading the company's operations, growth strategies and game portfolio.
While this event will be in person, the panels will be covered by dot.LA and those interested are still able to register for the conference here. Last year, the event drew over 500 guests virtually. This year's summit expects over 300 in-person guests. There is no livestream this year.
On Friday, the activities will begin at 9 a.m. An L.A. tech and startup town hall will focus on the tech and startup landscape as the effects of COVID-19 retreat. There will also be panels on the future of cryptocurrency and storytelling at this hour.
The afternoon's speakers will include United Talent Agency Chief Innovation Officer Brent Weinstein, BallerTV Chief Technology Officer Kavodel "Kav" Ohiomoba, KraveBeauty founder & CEO Liah Yoo, Makelane founder and CEO Dulma Altan and many other CEOs, technologists, founders and innovators.
Join us here and on Twitter and Instagram for updates from the summit. And let us know your thoughts using the hashtag #DOTLASUMMIT.
From Your Site Articles
- The dot.LA Summit Focuses on L.A.'s Growing Startup Scene - dot.LA ›
- dot.LA's First 'Intersect' Entertainment Tech Summit - dot.LA ›
- Jam City's Josh Yguado's Predictions for Gaming's Future - dot.LA ›
- Invisible Universe Inspires Serena Williams' First Book - dot.LA ›
- Metropolis Lands $167M, Alpha Edison Seeks $340M for Fund - dot.LA ›
- A New Metaverse Platform Arrives To Help Fans Support Virtual Influencers - dot.LA ›
Related Articles Around the Web