Reality TV Meets Robinhood: 'Going Public' Raises Another Round; Adds a New Contestant

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

going public streaming show

Normally, pre-IPO investments are reserved for wealthy angel and institutional investors who stand to cash out once a company goes public.

But Todd Goldberg and Darren Marble, the team behind the forthcoming Shark Tank-like series "Going Public," have a plan to level the playing field.

Just as Robinhood increased retail investors' access to Wall Street, Marble and Goldberg are calling Going Public the "Robinhood for angel investing."

The series will give viewers the chance to invest in one of five startups it follows as the founders strive toward a potential IPO on the NASDAQ stock exchange.

Goldberg and Marble are the co-CEOs of Crush Capital, the Beverly Hills-based investment company behind the show that's set to stream this fall on

Their pitch to investors is that Crush democratizes access to IPOs. Investors seem to be buying it: Crush Capital has raised $2.75 million in its second round of funding, led by AYA Capital Holdings with participation from Zilliqa Capital. The latest raise brings its total to $6 million.

"One thing that tied the folks who decided to invest, whether in the seed round or in this round, was that they got it right away," Goldberg said.

Among the five startups to appear on the show will be music streaming company Trebel, which Marble said has four million monthly unique users and a valuation of $150 million; Proven Skincare, which uses AI to create personalized skin care blends and which Goldberg said is on track to make up to $40 million in revenue this year and NexGenT, an edtech company formed by Air Force veterans who formerly taught teenagers how to build network infrastructure in the middle of war zones, and which Goldberg said earned $17 million in revenue last year.

More participants will be announced in the coming weeks. All will have valuations between $100 million and $500 million and be authorized by the SEC to receive funding from non-accredited investors in accordance with crowdfunding legislation passed in 2015 known as Regulation A.

"Whereas American Idol pioneered text-to-vote, we're pioneering click-to-invest for a series that allows viewers to follow founders on their capital-raising journey and invest into their deals or IPOs while they watch," Marble said.

Viewers will be able to buy equity via Crush Capital's investment platform and will be charged a $15 transaction fee, Marble said.

That's a departure from the no-fee services that have become standard among retail-investment platforms like Robinhood. But Goldberg sees the fees as an opportunity to further differentiate "Going Public" from what he considers a shady business practices.

"If you're not paying for the product, you are the product," he said, referring to the selling of user data that numerous no-fee brokerages practice. "We think the small transaction fee is worth paying to know that you are not the product."

Correction: An earlier version of this story said users of the Going Public investment platform could purchase stock warrants for competing companies. Users can only purchase stock shares in those companies. It also incorrectly stated Trebel's valuation.

Subscribe to our newsletter to catch every headline.


March Capital Raises $650 Million Fund to Invest in AI Startups

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to and find him on Twitter @Samsonamore.

March Capital Raises $650 Million Fund to Invest in AI Startups
March Capital founder Jamie Montgomery. Illustration by Dilara Mundy.

Santa Monica-based venture outfit March Capital announced Feb. 3 that it raised its largest fund to date, a $650 million investment vehicle that will be used to back up to 15 startups focused on delivering new uses of artificial intelligence.

Read moreShow less

The Three Best Ways to Work With Your Startup Board

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

The Three Best Ways to Work With Your Startup Board

When launching and running a startup, your board of directors is one of your most valuable assets. If you already understand why you need a board and how to structure your board, it may be tempting to think you can cross that item off the list. But building a board is just the beginning. Now you’ve got to get down to business—together.

Read moreShow less

This Week in ‘Raises’: Saviynt Lands $205M, Pagos Secures $34M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: Saviynt Lands $205M, Pagos Secures $34M
This Week in ‘Raises’:

While it was a slow week of funding in Los Angeles, security vendor Saviynt managed to score $205 million that will be used to meet the company’s growing demand for its converged identity platform and accelerate innovation.

Read moreShow less