With Masks in Short Supply, Local Companies Start Sewing

Rachel Uranga

Rachel Uranga is dot.LA's Managing Editor, News. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.

With Masks in Short Supply, Local Companies Start Sewing

Sonia Smith-Kang posted a call out on Facebook announcing her boutique children's clothing business in downtown Los Angeles was pivoting to designing masks to help protect first responders. The next morning she had nearly 400 orders and pleas for more.


The inspiration to alter her business came from conversations with her husband, a doctor who works in the intensive care unit at Dignity Health - Northridge Hospital Medical Center. "When he would come home, he said 'there's a shortage of masks," said Smith-Kang, a former nurse and founder of Mixed Up Clothing, which makes clothes that draw on cultural themes. "This really validated what we were hearing."

Gov. Gavin Newsom said Wednesday on Twitter that although the state has delivered masks, his office is still scrambling.

"California has distributed 24.5 million N95 masks. We have now ordered 100 million new masks. But it isn't enough. We're working around the clock to secure the personal protective equipment needed for those on the frontlines of #COVID19," he said.

With masks and other supplies becoming scarcer to health care professionals, Los Angeles officials earlier this week called on manufacturers to convert their operations to provide needed products from masks and gloves to swabs. Several have already stepped up including SpaceX. Santa Monica-based Figs, which produces scrubs, said Wednesday that it would be donating 30,000 sets to hospitals. And there's a slew more of sewers and other groups preparing masks.

Smith-Kang said she can only produce about 1,000 masks a day but she wanted to do what she could. The masks come in two different patterns, one with a beak for the nose and the other rectangular. All follow guidelines for the Center for Disease Control and Prevention and have a pocket for filters. Individuals can buy one and the second will be donated.

The change in her business has been a relief. Smith-Kang has been able to bring back sewing contractors she released earlier this month. So far, she's had almost 800 orders and pleas from nurses to get masks.

"If I can do anything, I am going to do it," she said.

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Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

​Diankha Linear
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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

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“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: ADARx Pharmaceuticals Lands $46M, PLAI Labs Scores $32M
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