Dave Snags Former Apple Executive

Popular finance management app Dave has snagged former Apple executive Jarad Fisher, who conceived and designed the Apple Card. He will join the company as its chief commercial officer and follows a slew of other recent hires as the company tries to raise its profile.

The three-year-old startup run by co-founder Jason Wilk rolled out a digital bank account and debit card last year with no monthly fees. It saw two million user sign-ups for the wait list. Billionaire Mark Cuban was an early investor and board member of the Los Angeles-based company.

"Throughout my career I've created products that truly change lives by prioritizing simplicity and putting the customer at the center of the experience," Fisher said in a statement announcing the news this week. "Financial services have historically been complicated and difficult to use, especially for those who are most vulnerable."

In the newly created role, Fisher will lead partnerships and strategy behind Dave's product suite that's currently used by eight million customers. Before joining Apple, Fisher co-led a partnership between Delta Air Lines and American Express.

"His addition to the team comes on the heels of several executive additions that position Dave to become the world's most-loved fintech brand," Wilk said of Fisher.

Last year, the company also took on Jonathan Mildenhall, formerly of Coca-Cola Co. and Airbnb Inc., to lead marketing. Chien-Liang Chou joined as the new president of engineering and Shannon Sullivan as chief people officer.