Introducing 'Moves': Our New Weekly Recap of Job Changes in LA Tech

Molly Wright

Molly Wright is an intern for dot.LA. She previously edited the London School of Economics' student newspaper in the United Kingdom, interned for The Hollywood Reporter and was the blogging editor for UCLA's Daily Bruin.

Introducing 'Moves': Our New Weekly Recap of Job Changes in LA Tech

This is the first installment of Moves—a weekly feature highlighting job and career changes around the Los Angeles and Southern California tech ecosystem.

Moves is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here. And if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing sharmineh@dot.LA.


Anne Devine and Rose Rogers have joined electric vehicle battery manufacturer Romeo Power as chief operating officer and chief people officer, respectively. Devine arrives from auto parts maker UGN, while Rogers previously worked at aerospace components manufacturer Ducommun.

Rob Leff has joined content technology platform Nativo as chief financial officer. Leff previously held the same role at media measurement startup VideoAmp.

Alex Morrison has joined Pearpop, which helps creators collaborate with social media platforms, as chief marketing officer. Morrison joins the startup from advertising agency Grey West, where he served as global partner and president.

Soo Hong has joined fintech startup Sunbit as chief people officer. Hong previously led people and talent operations at National Veterinary Associates, WeWork and Tinder.

Evelyn Krasnow has joined furniture rental startup Fernish as its new chief marketing officer; she has previously held positions at Bird, Seedling and Berkin. The company has also hired Jorge Montoya as vice president of operations; John Praino as the vice president of partnerships; Sydni Gethner as head of sales; and Tessa Peshke as head of multifamily.

Evan Fitzpatrick and Rajiv Makhijani have been appointed to new roles at audit, risk and compliance platform AuditBoard. Fitzpatrick joins as senior vice president of AuditBoard’s CrossComply product from Bain Capital, while Makhijani was promoted from within and will serve as AuditBoard’s senior vice president of emerging products.

Marketing firm Gimbal | true[X] has appointed Lauri Baker as its senior vice president of partnership strategy. Baker joins from Pause Commercials, where she served as partner and chief operating officer.

Marina del Rey-based venture capital firm Fifth Wall has hired Virginia Drennen, Clay McFarlane and Gaby Yo to vice president positions in value creation, real estate technology and the investment team, respectively. Fifth Wall has also promoted Sarah Liu to partner of real estate technology, Cedric Char as senior associate of climate technology, and Mike Foell as the senior finance manager. Oliver Harrison will serve as the company’s new senior associate of Europe, MIchael New will serve as the principle of capital formation and G.M. Nicholas Vik will become a partner and head of strategy.

Stefanie Schwartz has joined creator-focused video distributor Jellysmack as global head of platform partnerships. Schwartz was most recently executive vice president and general manager of Viacom Digital Studios.

Jeff Holland has joined electric vehicle manufacturer VinFast as director of communications. He previously served as director of global communications for Karma Automotive.

Ryan Pollreisz has joined video game developer Imagendary Studios as studio manager. He arrives from Sony Pictures Imageworks, where he served as vice president of artist management.

Ready, Set, Food!, a startup that helps prevent children from developing food allergies, has hired Laura Michelson as senior director of brand marketing and Emily Peltzer as vice president of manufacturing and operations. Michelson joins from cannabis company PLUS while Peltzer arrives from flower retailer The Bouqs Company.

mollywright@dot.la

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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AmazeVR Wants You To Attend K-Pop Concerts Virtually

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

AmazeVR Wants You To Attend K-Pop Concerts Virtually
Photo courtesy of AmazeVR

Virtual reality startup AmazeVR now has $17 million to further expand its VR concert experience.

The West Hollywood-based company’s latest funding amounts to a bet that virtual shows, a staple of the pandemic, are here to stay. Mirae Asset Capital led the Series B funding round, with Mirae Asset Financial Group subsidiary (Mirae Asset Venture Investment), CJ Investment, Smilegate Investment, GS Futures and LG Technology Ventures investing again. Mobile game maker Krafton joined the group—but South Korean entertainment company CJ ENM’s stake reveals AmazeVR’s plans to expand into K-pop world.

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