Amazon Pulls ‘Crucible’ Back into Closed Beta Weeks After Game’s Release
Little more than a month after a much-hyped entry into big-budget video games, Amazon is pulling back "Crucible," its new free-to-play PC shooter, and moving the title to closed beta.
"Crucible" is developed by Amazon-owned Relentless Studios, and in a blog post on Tuesday, franchise lead Colin Johanson cited the need to "focus on providing the best possible experience for our players as we continue to make the game better."
The game has failed to generate much positive traction. The Verge said "lackluster characters, combat, and art style made it largely forgettable" and that "Crucible" also suffered from "a bit of an identity crisis by trying to be a bit of everything at once."
According to Business Insider, "Crucible" had around 25,000 concurrent players at peak, the day after its launch. Two days after launch, it had already disappeared from Steam's top 100 — a list of most-played games on Steam that bottoms out around 5,000 concurrent players.
Players who have downloaded the game will still be able to play it through Steam.
"One of the biggest changes you'll see is that we're going to schedule dedicated time each week when we as devs will be playing with the community and soliciting feedback," Johanson wrote. "When we exit beta, it will be based on your feedback and the metrics that we see in-game."
The game was a litmus test of sorts for Amazon Game Studios as it looks to be a bigger player in the lucrative and crowded video game industry. Amazon acquired Twitch in 2014 for nearly $1 billion and established the games division eight years ago, but hasn't launched many original titles and ran into several hiccups with canceled projects and layoffs.
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Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.
But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.
We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.
Hottest<img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzIyNS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1OTQ3MjQ2OH0.JYCNMjYvosYa5SI7701CH_jMFbeFdMcRCChXt442cq0/img.png?width=980" id="4a086" class="rm-shortcode" data-rm-shortcode-id="f2f18f0bc4400a388e43736c560ff87f" data-rm-shortcode-name="rebelmouse-image" alt="PopShop Live logo" data-width="686" data-height="128" />
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Simmering<img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzMxNi9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1NjM4MjQ5Mn0.XSHQfru9tTpdeBqd_ecb--8DiZg_vdyOtF9ZV9zAG78/img.png?width=980" id="f1665" class="rm-shortcode" data-rm-shortcode-id="ccc0b78dd8ae8cda9bf95979e83506fd" data-rm-shortcode-name="rebelmouse-image" data-width="455" data-height="111" />
Warming Up<img lazy-loadable="true" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDk5MzYwOS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY3MzQ1MzE4OX0.fS5XtGx4M-tqWecrth6NCHawGSg2aSkb-yR-cY3wbtU/img.png?width=980" id="c6334" class="rm-shortcode" data-rm-shortcode-id="aa7476f8a6216fed6b372d8a59876a6b" data-rm-shortcode-name="rebelmouse-image" data-width="600" data-height="600" />
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One afternoon in late January, New Jersey high school sophomore Alisa Kotlyarenko was wrapping up a dance team rehearsal when she received a phone call from someone at Promotely, a startup that matches influencers with brands and advertisers. Could she post a promotional video to her TikTok: a giveaway to her followers for an iPhone 11, a pair of Air Jordan 1 sneakers, and $100 in cash?
"Sometimes, they [Promotely] will just jump in, call, and be like, 'Hey, you need to do this and post this,'" explains Kotlyarekno. "That time, they said, 'You need to post that giveaway.' I was like, 'I've got this, guys. Don't you worry.'"
As influencers' social media clout has grown, advertisers have increasingly sought them out.
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