LA Tech ‘Moves’: Coco, Storyfile and Team Liquid Beef Up Leadership

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Coco, Storyfile and Team Liquid Beef Up Leadership
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Moves, our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis ( Please send job changes and personnel moves to


X1, an eDiscovery and compliance software company, tapped former Phoenix Technologies CEO Larry Gillto be its chief executive officer.

Storyfile, a conversational video AI platform, named co-founder and executive chairman Stephen Smith as its chief executive officer. Co-founder Heather Maio-Smith, the company’s previous CEO and president, has been tapped as chief visionary officer. Matthew Everitt, a former executive producer of NBC’s “World of Dance,” has been named chief financial officer.

Coco, a robotic delivery service company, appointed Sahil Sharma as chief operating officer, Pete Quinn as vice president of revenue and Andrea Lobato as general counsel. Sharma previously served as COO of FORME, a personal home fitness company, and worked in leadership roles at Snap, Google, Amazon and Apple. Quinn previously served as a senior director at DoorDash. Lobato served as general counsel at Eaze Technologies, a cannabis delivery marketplace, and was the director of regulatory compliance at Lyft., a RevOps platform, added Jim Arth as chief financial officer and Phillip Edgellas chief revenue officer. Arth previously served as vice president of finance at Blackline and Edgell served as Hootsuite's global vice president of sales.

Izumi World, an AR metaverse gaming company, appointed Jamie Davies as the company’s chief marketing officer. Davies was formerly a senior advertising manager for brands including Xbox, Verizon, Samsung, Gatorade and Rarible.

Web3 platform Cosmic Wire appointed Mohamedali Rashid as chief revenue officer. Rashid comes from ArtsGalore, where he served as CEO of the NFT and fine art platform.

Rate Petkovic joined Sure, a global insurance technology company, as its chief revenue officer. Petkovic previously served as senior vice president at Klarna.

Advertising technology firm The Trade Desk hired Naseem Tuffaha as chief growth officer. Tuffaha previously served as general manager at Microsoft.

Esports organization Team Liquid hired Josie Brown as senior vice president of brand, marketing and content, Blair Herteras global managing director and Jennifer Gares as senior director of talent. Brown most recently served as head of brand and culture lab marketing at Hulu, while Herter comes from G4, where she was a senior vice president. Gares previously held positions include Loaded, Forge, Red Bull, Kingston HyperX and Cloud9.

Cloud-based risk assessment and compliance platform Auditboard named Courtney Cherry Ellis as senior vice president of people. Ellis previously served as vice president of people at software company Ironclad.

Bluon, an Irvine-based mobile app platform to support HVAC technicians, promoted Drew Eckman to senior vice president from his previous role as vice president of sales.

Scott McCabe joined True Religion as senior vice president of ecommerce. McCabe previously worked in leadership for Columbia Sportswear, Macy’s, Banana Republic and Gap.

Point Predictive, an AI platform for the lending industry, appointed Kevin Thomas as senior vice president of technology. Thomas previously served as VP of product and engineering at ReinventAuctions.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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