Ivan Drury

Evan Xie

Mainstream consumer interest in electric vehicles got a big nudge over the last year thanks to a perfect storm of skyrocketing gas prices, a slew of hot new EV debuts backed by impressive marketing budgets and policy debates at the national level surrounding EV tax credits.

As consumer interest in EVs has grown, some notable disruptions to traditional car shopping behavior have emerged. Many luxury car buyers are moving away from those brands. Meanwhile, EV-curious consumers are becoming more open to moving away from the brands they’ve come to trust—a huge opportunity for companies that can deliver stylish, low-cost electric vehicles quickly.

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