One way to think about the entertainment industry is as a massive war for attention. Within that war rumbles the battle for at-home video dominance (often itself called a streaming war, which feels a bit like calling the Pacific theater of World War II the Pacific War).

At that battlefront, giants like Netflix and Disney spend boggling amounts of money and rack up mind-numbing debts. On the periphery, several smaller battalions like Tubi and Vudu wield their ad-funded service weapons. And scattered about it all, minor militias scurry in search of a patch to claim their own.

Orby TV thinks it's found one -- starting at about $40 a month compared to more high-priced competitors.

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Fandango isn't selling many movie tickets as the coronavirus pandemic has shuttered theaters. Now the Beverly Hills-based ticketing company with a streaming arm is growing its streaming footprint by acquiring Vudu, the video-on demand service owned by Walmart.

The deal allows Fandango to further branch out beyond selling tickets to live events amid wide speculation that movie theater chains, which pay Fandango's bills, may be teetering toward bankruptcy as box offices freeze.

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