openx

openx

Photo by Igor Starkov on Unsplash

OpenX, a Pasadena-based ad tech company, agreed to pay $2 million to settle allegations that it amassed troves of data on children as it flaunted regulations intended to protect data privacy.

The venture-backed firm used code to “inadvertently” pull location specific data from users even when they opted out and sold children’s data to third party advertisers.

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