eddy lu

On today's episode of Office Hours, hear from GOAT co-founder and CEO Eddy Lu about big, public — and most importantly, resolved — founder fights, insight on when to know it's time to pivot or quit, how GOAT differentiates itself from other sneaker ecommerce sites — and one of GOAT's early and clever growth hacks that convinced consumers the company had more merch than they actually did.

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GOAT began as an online sneaker reseller, but the startup's on a meteoric rise having just landed another $100 million investment round. That gives it a $1.75 billion valuation, sources familiar with the transaction said.

Launched five years ago by college friends to "authenticate" used AirJordans and other collectible shoes sought by sneakerheads, GOAT is positioning itself to be a global luxury shoe and apparel retailer as the brick-and-mortar model falls into decline.

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