Venture-backed startup SureSale is attempting to challenge the dominance of Carfax, a longtime industry standard in the used car market, with a more comprehensive certification akin to a manufacturer's guarantee that a vehicle is in good shape.

The Santa Monica startup, which certifies pre-owned vehicles with a background and 150-point inspection check, announced it secured $7 million in Series A funding this week led by Upfront Ventures with participation from Coffin Capital and Ventures.

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