caliray

caliray

Caliray

It's no coincidence wellness brands often build momentum on the West Coast. The combination of pristine coastlines and the city breeds an infectious admiration for the environment and an ecosystem for sustainable businesses to thrive.

The irony, of course, is that the beauty industry generates 120 billion units of packaging every year globally—most of which are not truly recyclable. But last year, California toughened the state's recycling system by cracking down on plastic pollution and requiring businesses to recycle at least 30% of packaging by 2028.

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