Downturn at LA’s Ports Could Imperil Clean Tech Startups

Lon Harris
Lon Harris is a contributor to dot.LA. His work has also appeared on ScreenJunkies, RottenTomatoes and Inside Streaming.
cargo ship on the ocean
Photo by Chris Pagan on Unsplash

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For the most part, the “supply chain issues” that dominated headlines during the early days of the COVID pandemic and lockdown have started to ease. Major corporations have had time to adjust their schedules and routes to a new pandemic-era reality, and a still-slow Chinese economy continues shipping less overall freight to the rest of the world, freeing up bottlenecks and getting global commerce slowly flowing again.

While this is good news for consumers still desperately trying to get their hands on a PlayStation 5, not all of the news has been so positive, specifically for companies and workers tied to the local ports of Los Angeles and Long Beach.

As part of this global readjustment of the supply chain, and facing lengthy trucking and warehouse backlogs upon arriving in Southern California, many U.S. retailers and manufacturers figured out new shipping workarounds that moved business away from the region altogether. Ports on the East and Gulf Coasts have been steadily inheriting new business while the Los Angeles market loses out, and these trends seem unlikely to reverse even as China’s economy gears back up and shipping volume starts to approach pre-pandemic levels.

Exacerbating concerns about moving cargo through Southern California is the ongoing labor dispute between West Coast dockworkers and their employers. Though officials from both sides of the negotiating table have assured the press that they can reach a new contract without disrupting port operations, the situation has led to anxiety throughout the industry, and prompted some companies to begin diverting some freight around the West Coast, just in case. (The last time dockworkers and their employers had to work out a new contract – in 2014 and 2015 – it led to nine months of delays; the Obama administration ultimately intervened and forced through a new deal.)

While the Los Angeles and Long Beach ports combine to handle around 40% of U.S. imports from Asia – valued at around $469 billion a year – the actual amount of goods coming through has been dropping steadily. At various times over the past year, New York and New Jersey have briefly claimed the top spot as America’s busiest. With some retailers and manufacturers already investing in new facilities and processes at other locations across the country, it’s looking more and more like the changes may be permanent. One analysis by a New York investment firm predicted that West Coast ports could lose up to 10% of their overall cargo to destinations on the Atlantic coast.

On the most basic and immediate level, this has a direct impact on the local labor force. 175,000 Southern California residents are employed at the ports themselves or in directly related businesses. But a permanent downturn in local shipping would have far more significant and far-reaching ripple effects.

For example, the tremendous amount of freight coming into Southern California through the ports led to an explosion in the wider logistics sector, filling the Inland Empire with warehouses and fulfillment centers. Trucking has also remained a steady source of income for tens of thousands of local residents. Though the shipping backlog briefly meant a surplus of jobs for many of these workers, a permanent shift in cargo volume could force many to seek work in other markets.

Los Angeles’ predominance as a shipping hub has also led a number of technology companies and startups to cluster around the ports. An overall drop in traffic and revenue there could have devastating effects on a number of these efforts as well. San Pedro accelerator Braid Theory focuses specifically on the “blue economy” and ocean-related industries, working with startups in niche areas like port logistics, aquaculture and energy; less freight and traffic moving through the port could mean fewer potential partners and avenues for collaboration. Digital platform Dray Alliance builds solutions to make the movement of cargo from shipping containers to nearby warehouses more orderly and systematic. Their business naturally relies on a steady flow of freight coming in from foreign destinations to Los Angeles and Long Beach.

Gene Seroka, executive director of the Port of Los Angeles, remains confident that some of the traffic currently headed toward the East Coast will ultimately return to Southern California. To his view, skittishness about a possible strike or labor-related disruption to the ports has been driving a lot of these macro-level changes. He noted to Bloomberg in October that 2022 remained on track to be the Port of Los Angeles’s second busiest year. So theoretically, a resolution to the labor dispute, coupled with a permanent easing on the local backlog and related bottlenecks, could restore L.A.’s reputation as the nation’s #1 place to send your container ships.

Plus we still have the best tacos. - Lon Harris

Here's What Happened In LA's Entertainment Tech World This Week 🍿

A digital art show in L.A. merged auction with ecommerce.

Amazon’s new virtual studio aims to cut production costs.

Trump and the art of the poorly-timed celebrity NFT.

Social Media 📱

ChatGPT is all the rage, but will it cause more cheating in schools?

The latest Ticketmaster fiasco fuels more antitrust questions.

Influencers target Discord and Twitter in pump and dump scheme.

Influencers are outsmarting TikTok’s algorithm.

Clean Tech  ♻️

PG&E’s new pilot program will pay EV owners to send electricity to the grid.

CPUC votes to change compensation for rooftop solar energy.

Vinfast cars are coming to the U.S., but not as planned.

Space 🚀

Why SpaceX has a growing monopoly on government contracts.

We’ve accomplished nuclear fusion ignition, now what?

Listen Up 🎧

LA Venture: Crush Ventures’ Andrew Kahn on finding music tech’s next big thing.

Office Hours: Julia Boorstin on how female founders thrive.

Also...

Robots have made their way to California nursing homes.

FCTRY LAb raises $6M to continue expansion.

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Get caught up on this week's career moves in L.A.'s tech world with our weekly roundup.

And check out our weekly 'Raises' roundup of the L.A. VC scene.

Billion-Dollar Milestones and Snapchat’s New Features

🔦 Spotlight

Happy Friday Los Angeles!

This week’s spotlight showcases LA’s thriving tech scene, featuring Snapchat’s latest feature updates and two local startups Liquid Death and Altruist, making TechCrunch’s Unicorn List for 2024.

Image Source: Snap

Snapchat’s recent fall updates bring fresh features, including a new iPhone camera shortcut for instant snaps, Halloween-inspired AI-powered Lenses, and Bitmoji costumes inspired by Mean Girls and Yellowstone. Bitmoji stickers now reflect trending Gen-Z expressions like “slay” and heart symbols for added flair in chats. Plus, the “Footsteps” feature on Snap Map allows users to track their past adventures privately, adding a nostalgic touch.

Image Source: Liquid Death

ICYMI, two LA startups joined the Unicorn Club—achieving valuations over $1 billion. Liquid Death, based in Santa Monica, is a canned water company with edgy branding and a humorous sustainability focus. Known for viral marketing and brand partnerships, it redefines bottled water as a lifestyle brand and environmental statement. In March, Liquid Death closed $67 million in strategic financing, raising its total funding to over $267 million and valuing it at $1.4 billion.

Image Source: Altruist

Altruist, a Culver City-based fintech platform, offers financial advisors streamlined tools to better serve their clients. With a user-friendly investment and account management platform, Altruist has gained strong traction in the finance world. In May, it announced a $169 million Series E funding round, bringing its total funding to over $449 million and earning a valuation of $1.5 billion.

Together, Liquid Death and Altruist exemplify LA’s capacity for innovation across diverse sectors, from lifestyle branding to fintech. Whether reshaping financial tools or redefining sustainable branding, these companies showcase LA’s unique entrepreneurial spirit. Go LA!

Check out TechCrunch’s 2024 Unicorn List here. And don’t miss Snapchat’s latest features—perfect for adding some fun, connection and maybe a few selfies this weekend!


🤝 Venture Deals

LA Companies

  • Freeform, a company bringing AI to metal 3D printing, raised $14M in funding from NVIDIA’s NVentures and AE Ventures to further develop its AI-powered 3D printing technology for industrial-scale production. - learn more
LA Venture Funds
  • Anthos Capital participated in a $70M Series D round for Carbon Robotics, which develops AI-powered robotics for precision agriculture, and the funding will be used to accelerate the growth of its autonomous weeding technology. - learn more
  • Anthos Capital participated in a $3.5M seed round for Plasma Network, aimed at expanding access to USDT stablecoins on the Bitcoin network, with the investment supporting the network’s growth and efforts to enhance stablecoin accessibility through the Lightning Network. - learn more

LA Exits


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      ⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

      🔦 Spotlight

      Happy Friday Los Angeles,

      The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

      The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

      For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

      While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

      The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

      Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

      As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

      For updates or more event information, visit the official Tech Week calendar.


      🤝 Venture Deals

      LA Companies

      • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

      LA Venture Funds
      • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
      • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

        Download the dot.LA App

        🌴🧑‍💻 Your Guide to LA Tech Week 2024

        🔦 Spotlight

        Happy Friday Los Angeles,

        As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


        What to Look Forward To

        Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

        Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

        Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

        Plan your week with the daily lineup, organized by location for easy navigation:

        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!!


        🤝 Venture Deals

        LA Companies

        • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
        • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

          LA Venture Funds
          • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
          • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
          • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


            LA Exits

            • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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