LA Venture Podcast: Rob Dyrdek's Adrenaline-Fueled Approach to Venture Capital

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.

On this week's L.A. Venture podcast, I sat down with Rob Dyrdek, the founder and CEO of the Dyrdek Machine. Dyrdek is a pro-skateboarding legend, holder of multiple world records, an MTV star, adrenaline junkie, successful serial entrepreneur and a venture capitalist.


Dyrdek dropped out of high school to pursue a very successful skateboarding career. After he got off the board, he built up a reputation as an entrepreneur and venture capitalist from the ground up. He has produced a number of films and started seven businesses. His most recent is the Dyrdek Machine, a venture firm that helps new businesses grow from inception to exit and helps founders build and scale their companies, with the intent to sell.

His work at the Dyrdek Machine has been very fruitful; the fund has built 14 brands and had $450 million in exits. Dyrdek's vision for the company is a venture creation studio that brings expertise and funds to "do or die entrepreneurs." His partners are gritty, committed and aligned with Dyrdek on their overall goals. He also views himself as a creative, which is is an important arm of the Dyrdek Machine.

Because Dyrdek is not only a self-starter, but also self-taught, he has a different perspective than other venture capitalists. For one, his venture fund comes with a large team that aims to help entrepreneurs build out their brand. It also comes with a $200- $300K seed fund, and up to $2 million in follow-on funding. He also encourages his brands to look for outside funding from traditional VCs.

In this episode, hear from Dyrdek about how he survived a shark attack and created three hit TV shows. He also talks about his MTV career, his perspective on business, his personal philosophy and the unwavering bond he builds with his partners.

"I look at my companies as wine vintages almost, right? It's like every year you learn so much more." —Rob Dyrdek

Rob Dyrdek is the founder and CEO of the Dyrdek Machine.

dot.LA Engagement Intern Colleen Tufts contributed to this post.

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Weekly Recap: The State of Venture Capitalism in Southern California

Luis Gomez

Luis Gomez is dot.LA's Engagement Editor. Prior to joining the dot.LA team, he served as the audience growth consultant for Capital & Main. He has also previously worked as a digital producer for The San Diego Union-Tribune, NPR affiliate KPCC in Los Angeles and Yahoo. Follow him on Twitter at @RunGomez.

Top L.A. venture capitalists are benefitting from a white hot market.

This week, dot.LA published the first of several findings out of its quarterly poll of top Los Angeles venture capitalists. In short, those surveyed remain optimistic about the economic recovery and more than half say their companies saw valuations jump in the second quarter.

Among other findings:

  • All of the 33 investors who took the survey saw employee headcounts increase at their portfolio companies last quarter
  • Most VCs surveyed expect more hiring on the horizon
  • Some (36%) said they're having trouble retaining workers.

LA Startups To Watch 👀

MedTech Innovator has launched BioTools Innovator, a new virtual accelerator for genomics, personal medicine, targeted drug therapy and other life science startups.

Culver City-based startup Modern Animal is looking to grow by appealing to both overtaxed vets and the new rush of pet owners with its hybrid telemedicine subscription service. On Friday, it announced a $75.5 million investment to help do it.

Adway promises to pay drivers $50-$350 a month in what they call "passive" income by projecting ads on the side of their cars. This week, the nearly three-year-old company clinched a $6 million seed round led by Upfront Ventures.

Spinn, the maker of a coffee brewing machine that uses a unique "centrifuge process," has raised $20 million in a round of funding announced Monday. The startup says its focus on sustainability sets it apart from other at-home brewing machines.

#TechLA's Movers & Shakers This Week 📢

Rocket Lab this week successfully launched a satellite for the U.S. Space Force after a failed mission in May. MIT-trained engineer and serial tech entrepreneur Krisztina "Z" Holly writes that Rocket Lab's quiet launch represents the real reason to have faith in space exploration, rather than space tourism.

Rental services are finally coming to the masses. Los Angeles-based Arrive Outdoors is making the technology behind its camping gear renting success available to brands that want to add a "rent" button on a product detail page. The company also announced it has raised $4 million in Seed II funding led by Amino Ventures.

LA Tech and Venture Capital News 🗞

El Segundo-based Dibbs, which brands itself as "the only real-time fractional sports card marketplace," this week secured a $13 million Series A round led by Foundry Group, with star athletes like Chris Paul and Skylar Diggins-Smith also investing.

Meta Data Software, a company that organizes the massive content libraries at some of the biggest streaming services, is calling Los Angeles its new home.

New data from PledgeLA's survey of Los Angeles tech companies and venture firms shows there is still a big disparity in pay among women, Black and Latinx tech workers.

Even as sports events scaled down during the pandemic, Elysian Park Ventures saw an opportunity in the digital realm. Co-founder Cole Van Nice says COVID ultimately advanced the timelines for the sports industry.

Listen Up 🎙

Need a podcast recommendation this weekend? Here are some new pods we have for you:

Hear from Alex Friedman, the co-founder of LOLA, a feminine care brand created to address the need for more transparency in women's health, in the latest episode of the Behind Her Empire podcast. Listen on Stitcher | Apple Podcasts | Spotify | iHeart Radio

On this episode of the L.A. Venture podcast, veteran media investor Daniel Leff spills the truth about streaming services: everyone's chasing Netflix. Listen on Apple Podcasts | Stitcher | Spotify

🚨 ​EXTRA EXTRA 🚨

Hundreds of Activision Blizzard employees in Irvine and many more remotely walked off the job on Wednesday to protest a workplace culture they call misogynistic and toxic. The walkout came after workers decried the company's response to a lawsuit brought forward by a California agency that accuses Activision Blizzard of fostering a pervasive "frat boy" culture. At their protest, they called on the company to be more transparent in its hiring practices.

Olympics viewership on NBC is taking a dive. New data shows a 36% decline from the 2016 Games across all NBC's platforms, which include its linear TV channel, Peacock and NBC Sports digital.

LA Tech and Venture Capital Events 💬

Immersive gaming experiences took a hit during the pandemic as venues shut down, but industry leaders expect them to come roaring back as people seek greater connections and the industry grows. This week, dot.LA hosted an intimate gathering at the immersive Two Bit Circus in downtown Los Angeles. Watch the video and sort through photos of the event.

Other upcoming Southern California events in the tech and startup scene in August:

Is your organization having an event? Let us feature it in our newsletter! Email luis@dot.la.

Am I doing this right? 🤔

Throw me feedback, compliments or questions on this newsletter at luis@dot.la or on Twitter at @rungomez.

'No Matter What I’m Doing, It's Always Controversial': Cloud9's All-Women Esports Team Talks Sexism in Gaming

Leigh Giangreco
Leigh Giangreco is a reporter covering culture, politics and news. Her work has appeared in outlets including The Washington Post, Politico and Washington City Paper.

The belief that female players aren't tokens in esports is still a radical one. Just as dominant women's teams in traditional sports like the U.S. women's national soccer team struggle with discrimination, women in esports face online harassment and sexism.

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Disney, Walmart Join Local Governments in Requiring Worker Vaccinations

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Entertainment giant Disney and retailer Walmart on Friday became the latest companies to require employees to be vaccinated. They followed Facebook and Google earlier this week.

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