Behind Her Empire: Catherine McCord's Journey From Supermodel to Food Mogul

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Catherine McCord

On this episode of Behind Her Empire, I talked with the CEO and founder of One Potato, an organic and family-oriented meal delivery service. Catherine McCord created the business after becoming a mom and realizing there was a large community of mother's needing nutritious, quality meals — especially if their child has allergies or food-intolerances.

McCord started her career as a supermodel, posing on the cover of Vogue, walking the runway for Donna Karan and Calvin Klein and appearing in movies with stars like Matt Damon, the Rock and Jennifer Aniston. After witnessing 9/11 from a few blocks away, she said her perspective on life totally shifted.

McCord attended and graduated from culinary school, and became a food writer. She has released three cookbooks. During this time, she became a mother, and started a blog titled 'Weelicious' about her experience cooking for her son with a sensitive stomach. She said she started the blog to feel less alone in motherhood, and to connect with other like-minded mothers with similar struggles.

"You're like, 'oh my God, I know how to cook a four-star meal and I have no idea what to feed you', this tiny human. And so that was really the way that Weelicious was born, was I was just a little blog helping other moms in Facebook and in rooms. I mean, it was just really connecting with like-minded people through the education that I had received and practical experience. And it really just grew from there."

Weelicious grew into One Potato because McCord saw an urgent response from families facing a tremendous amount of stress from trying to feed their kids. She sees her goal as removing that stress and giving families the confidence to know they're feeding their children wholesome foods that meet their dietary needs.

In this episode, Catherine discusses how she pivoted from modeling to the food industry, how she became a serial entrepreneur, how she balances being a mother of three children with her work, and how leveraging community is an important part of getting your business off the ground.

"I don't think that anyone when they're like, 'I want to have a baby' realizes that it's 21 meals plus snacks, 365 days a year for 18 years. As a parent, it's the one thing you can't escape. And especially when you're co-parenting, you'll see a lot of couples and kids and parents get into these food feuds and we try to take a lot of that away, take a lot of that stress away." —Catherine McCord

Catherine McCord is the CEO and founder of One Potato, and the author of "Weelicious: One Family, One Meal," "Weelicious Lunches" and "Smoothie Project."

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

dot.LA Engagement Intern Colleen Tufts contributed to this post.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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AmazeVR Wants You To Attend K-Pop Concerts Virtually

Kristin Snyder

Kristin Snyder is an editorial intern for She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

AmazeVR Wants You To Attend K-Pop Concerts Virtually
Photo courtesy of AmazeVR

Virtual reality startup AmazeVR now has $17 million to further expand its VR concert experience.

The West Hollywood-based company’s latest funding amounts to a bet that virtual shows, a staple of the pandemic, are here to stay. Mirae Asset Capital led the Series B funding round, with Mirae Asset Financial Group subsidiary (Mirae Asset Venture Investment), CJ Investment, Smilegate Investment, GS Futures and LG Technology Ventures investing again. Mobile game maker Krafton joined the group—but South Korean entertainment company CJ ENM’s stake reveals AmazeVR’s plans to expand into K-pop world.

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