Kickstarter Co-Founder Yancey Strickler Talks Philosophy, Profits and 'Bentoism'

Kickstarter co-founder Yancey Strickler has never been your regular tech executive.

He stepped down as chief executive of the online crowdfunding company in 2017, leaving New York to settle in the hills of Echo Park with his wife and young son. Last year, the former music journalist emerged with a book about what he learned, "This Could Be Our Future: A Manifesto for a More Generous World." It's far from being a tell-all about the rise and success of a company that garnered billions for artists and attracted venture funds from people like Twitter founder Jack Dorsey.

Instead, the book published last fall argued America needs to abandon its mantra of financial maximization and radically rethink how we value community, family and the environment. The antidote for Stickler, who took Kickstarter to a public benefit corporation in 2015, is what he calls "bentoism."


And for the past months, he's been out pitching it on the speaking circuit and investing in companies trying to solve climate change. Strickler sits down with dot.LA in a wide-ranging interview to discuss philosophy, profits, and what he calls "bentoism."

Why did you start thinking about this manifesto as you call it?

In Kickstarter, you put money into projects and there's no financial upside.You're putting your $20 bucks in and even if the movie becomes a huge hit like you're not trying to get a piece. That allows projects to be funded for a whole lot of other reasons. The manifesto is really thinking about that same notion on a bigger scale. It is really an argument that we have accomplished a lot in the pursuit of financial value, but the next stage of accomplishments are going to come in growing other forms of value and really seeing our footprint and our impact in a very different way.

You suggest that we should move away from valuing profits and "financial maximization" and instead offer up a process you call bentoism. Can you explain it?

We tend to define and think about our self interest according to now me what I want to need right now. But this is just one part of a larger puzzle. There's also in this bento future me, this older, wiser version of yourself that you want to live up to every day. That person becomes real or not according to the choices that you make. There's also the people in your life that you rely on and who rely on you, your family, your friends, whoever. And then there's future us, your kids and everybody else's kids too. And so these four boxes are our bento and every choice that we make has a footprint in all these spaces. But the challenge of the world today is that we're really blind to everything except now me.

You feel that financial maximization has given too much value to wealth and profits. It's worked thus far.

I try to give people a language to talk about what's going on. The "mullet economy" is where for 90% of workers, it has been business in the front with wage freezes, layoffs, offshoring automation for the past 50 years. And then for the top one to 10% it has been huge windfalls Since the 1970s, average worker pay has grown 10%, executives have grown 1,000%. Employees get screwed, employers invest in less research and development. That has all been economically rational.

Bentoism sounds good, if you come from a place where you have money.

You gotta put your own oxygen mask on first. If your 'now me' is hurting, if you feel insecure, if you are hungry, if you're having those challenges, it is harder. But, I also think if your life is rich and abundant, it's very easy to be materialistic and indulgent. I think those are people who might be unhappier in some ways too. I don't think it's as simple as, if you're wealthy then you have the privilege to do these things. It might be that if you're wealthy, you have the time to think about certain things that are harder to think about. But I view this just as a reflection of how we all operate. Having an awareness of what the long term vision for yourself empowers you to live up to that. It gives you meaning in life. To be an active part of your community brings you all kinds of wealth.

Who is your audience for this book?

Honestly, it's those 25 and under. When I talk to people who are younger, who look at the world as it is now and don't want to sign up for the system...it is not as meaningful as it once was. So those are the people that I think are most open to, 'hey, let's consider the impact of your life in a different way.'

The norms of society change all the time, but they change gradually. And I care less about this language of bentoism mattering in the long run, I just want to reach this point of being able to understand value other than financial value, and then we learn how to grow that and think about in the same way we do money today. We're amazing, we're crushing it at growing wealth and there's like more money than ever. Yet, we don't know how to spend it or use it to stop climate change. We're afraid to use it to make other kinds of shifts that need to be justified. Or it won't happen.

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It's almost 90 degrees outside in Los Angeles as lines of cars pull up to Dodger Stadium, home to a mass vaccination site that opened Friday.

"Please make sure that they're not under the sun in the cart," Edith Mirzaian is telling a volunteer as she directs the person to put ice packs on coolers that hold up to 20 COVID vaccines. Mirzaian is a USC associate professor of clinical pharmacy and an operational lead at one of California's largest vaccination sites.

Dodger Stadium alone — once the nation's largest COVID-19 testing site — is slated to vaccine up to 12,000 people each day, county and city health officials said this week. Officials plan to finish vaccinating some 500,000 health care and assisted care employees by the end of this month before opening appointments up to people 65 and older.

Mirzaian is desperately trying to make sure that the vaccines don't spoil.

"We have to be the guardians of the vaccine," she said.

Earlier this month, hundreds of vaccinations were lost after a refrigerator went out in Northern California, forcing the hospital to rush to give out hundreds of doses. Mirzaian's task tells a larger story of the difficult and often daunting logistical process required to roll out a vaccine that requires cold temperatures.

"You know they can't be warm so just keep an eye out," she gently reminds the volunteer.

The volunteers and staff from USC, the Los Angeles Fire Department and Core Laboratories prepared enough doses to vaccinate around 2,000 residents on Friday and they plan to increase capacity each day after.

Local health officials are holding the vaccination syringes in coolers after they leave the air-conditioned trailers. The coolers are then covered in ice packs and wheeled on carts to clinicians administering shots to health care workers and nursing home staff eligible under the state's vaccination plan.

"Vaccines are the surest route to defeating this virus and charting a course to recovery, so the City, County, and our entire team are putting our best resources on the field to get Angelenos vaccinated as quickly, safely, and efficiently as possible," said mayor Eric Garcetti in a statement announcing the plan.

Health officials around the world are racing against time as the virus mutates and poses greater dangers.

"We have a little bit of borrowed time here right now because these variants are not here in great numbers from what we can tell," said Susan Butler-Wu, an associate professor in clinical pathology at USC's Keck School of Medicine of USC.

Curbing the spread of the virus is a vital way to prevent mutant strains from developing, she said.

Mirzaian, who arrived at the site before it opened at 8 a.m., said that there were logistical challenges as volunteers scrambled to assemble what will likely be the hub of the region's vaccination efforts.

"It's challenging to make sure that everyone knows what the process is and what we're doing and what to tell the patients who receive the vaccines."

After a few hours, the procedure moved quicker.

Residents have to show identification and proof of employment before they're taken through a list of pre-screening questions and given the vaccine through their car window. They're required to then wait for 15 minutes while clinicians monitor them for side effects.

Mirzaian said the process took each car about an hour. While eligible residents can walk-in for vaccinations, she recommends they make appointments so that enough doses are made available each day.

"As long as people have their appointments, they will get in," she said. "We are ready. We are like an army ready to give vaccines."

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