Behind Her Empire: Journey To Launch Founder Jamila Souffrant On Quitting the Rat Race

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

This week, I sat down with Jamila Souffrant, the founder and CEO of Journey to Launch.

Journey to Launch started as a blog to document Souffrant's journey to financial independence. Now, she also produces a podcast by the same name that has a regular feature in Forbes and has over 2 million downloads. Her podcast has also been featured in Money Magazine and Business Insider.


Souffrant started her career in real estate investing, commuting from New Jersey to Brooklyn for work. The inspiration for her company came to her one day when it took her three hours to get home. That's when she decided "I don't want to do this for the rest of my life."

She began to research how to become financially independent, using podcasts for inspiration and education. In all her research, she said she found common threads on how people were investing, budgeting and creating financial plans. Eventually, after cushioning her savings account and having three children, she left her corporate job.

Souffrant says starting to work as an entrepreneur allowed her the flexibility and freedom she felt she needed. She said it also changed her entire relationship with money because it opened up so many different kinds of income streams from her creative work.

She created her podcast because she wanted to help people tune-in to their relationship with finance, and because she understood her perspective was needed in that space.

In this episode you'll hear about Souffrant's upbringing, how she pivoted to entrepreneurship and her advice on avoiding common financial pitfalls.

"You can't compare your beginning to someone's middle or end, and you don't even know how long ago they started." — Jamila Souffrant

Jamila Souffrant is the founder, host and CEO of Journey to Launch.

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

dot.LA Engagement Intern Colleen Tufts contributed to this post.

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