Behind Her Empire: Journey To Launch Founder Jamila Souffrant On Quitting the Rat Race

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire: Journey To Launch Founder Jamila Souffrant On Quitting the Rat Race

This week, I sat down with Jamila Souffrant, the founder and CEO of Journey to Launch.

Journey to Launch started as a blog to document Souffrant's journey to financial independence. Now, she also produces a podcast by the same name that has a regular feature in Forbes and has over 2 million downloads. Her podcast has also been featured in Money Magazine and Business Insider.


Souffrant started her career in real estate investing, commuting from New Jersey to Brooklyn for work. The inspiration for her company came to her one day when it took her three hours to get home. That's when she decided "I don't want to do this for the rest of my life."

She began to research how to become financially independent, using podcasts for inspiration and education. In all her research, she said she found common threads on how people were investing, budgeting and creating financial plans. Eventually, after cushioning her savings account and having three children, she left her corporate job.

Souffrant says starting to work as an entrepreneur allowed her the flexibility and freedom she felt she needed. She said it also changed her entire relationship with money because it opened up so many different kinds of income streams from her creative work.

She created her podcast because she wanted to help people tune-in to their relationship with finance, and because she understood her perspective was needed in that space.

In this episode you'll hear about Souffrant's upbringing, how she pivoted to entrepreneurship and her advice on avoiding common financial pitfalls.

"You can't compare your beginning to someone's middle or end, and you don't even know how long ago they started." — Jamila Souffrant

Jamila Souffrant is the founder, host and CEO of Journey to Launch.

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

dot.LA Engagement Intern Colleen Tufts contributed to this post.

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Mullen Automotive Pays Nearly $20 Million to Settle Lawsuit with Qiantu

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Mullen Automotive Pays Nearly $20 Million to Settle Lawsuit with Qiantu
Image Courtesy of Mullen Automotive

Like a zombie from the grave, Mullen Automotive’s electric sports car grift lives once more. Earlier this week, the Southern Californian company announced that it had resolved its contract disputes with Chinese manufacturer Qiantu and would begin to “re-design” and “re-engineer” the DragonFLY K50 platform for sale in the United States.

On the surface (or if you just read the press release) this would seem to be excellent news for the bedraggled Californian EV startup. But the saga of the Mullen/Qiantu partnership is long, and in the context of their shared history, the deal’s terms look considerably less favorable for Mullen.

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“Millions of Dollars Completely Wasted”: Without Neuromarketing, Tech Firms’ Ads Get Lost in the Noise

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

“Millions of Dollars Completely Wasted”: Without Neuromarketing, Tech Firms’ Ads Get Lost in the Noise

At Super Bowl LVII, advertisers paid at least $7 million for 30–second ad spots, and even more if they didn’t have a favorable relationship with Fox. But the pricey commercials didn’t persuade everyone.

A recent report from advertising agency Kern and neuroscience marketing research outfit SalesBrain is attempting to answer that question using facial recognition and eye-tracking software.

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