Fashion Tech Founder and Investor Daria Burke on How to Reinvent Yourself

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Daria Burke
Image courtesy of Daria Burke

On this episode of the Behind Her Empire podcast, Daria Burke, a leader on fashion and technology, talks about reinventing yourself and switching careers.

Burke had a solid career working in marketing and analysis, working with major brands like Lancôme and Yves Saint Laurent.

As her interest in beauty and fashion grew, she came across an early startup known as Rent the Runway, a clothes rental platform. She decided to take a risk (and a big pay cut) to join its female founders in building the company.

"I love that two women had come up with this really cool business model. It was very timely, because we had entered into the economic downturn, and we were very much in a recession. And I love that they were still wanting to offer these sort of Cinderella moments to women," said Burke.

She grew her team of two interns to 10 stylists in a year, handling the whole customer experience. Following her time at Rent the Runway, Burke went on to work at CVS and then Facebook, working on beauty strategy and retail partnerships respectively.

Burke moved to L.A. during the pandemic to accept what she called her dream job as chief marketing officer at JustFab.

“I had spent the last maybe five years really learning a lot more about personal development,” she said, adding that the concept of internal transformation was a good match for her experience in the fashion world “which is all about external transformation. And it's important, and we feel amazing when we look right. And we often get to feel like our best selves, you know, when we get to represent ourselves the way that we want to. That's super important.”

She added that she’s found that there are always forces tempting us not to listen to ourselves.

"I think as women, women of color, there are so many messages being drilled into us that you have to work twice as hard," said Burke.

Burke suggests that budding leaders stop aspiring to perfection, and cease trying to control things.

"Why do you feel like this needs to be perfect in the first place?" she asked.

Burke has expanded into venture capital, becoming an angel investor. She’s also joined the executive board of “Fast Company,” a business publication.

Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

dot.LA Engagement Fellow Joshua Letona contributed to this post.

Subscribe to our newsletter to catch every headline.


Rise Together Ventures’ Taylor Adams On Revolutionizing The Philanthropic World

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
Rise Together Ventures’ Taylor Adams On Revolutionizing The Philanthropic World
Taylor Adams

On this episode of the LA Venture podcast, Los Angeles native Taylor Adams talks about how his philanthropic work and time in venture capital motivated him to build Rise Together Ventures, a Santa Barbara-based venture franchise combining venture funding with philanthropy.

Read moreShow less

Mullen Automotive Increases Authorized Common Stock From 1.75 Billion Shares to 5 Billion

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Mullen Automotive Increases Authorized Common Stock From 1.75 Billion Shares to 5 Billion
Photo by Ringo Chiu/ Shutterstock

In a virtual stockholder meeting today, EV hopeful Mullen Automotive announced that shareholders had approved a proposal to increase authorized common stock from 1.75 billion total shares up to 5 billion total shares.

Read moreShow less