Snap Lures Facebook Exec to Lead Its Ad Growth Ambitions

Sam Blake

Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake

Doug Frisbie, Snapchat

Snap announced it snagged a high-level Facebook employee to help lead the company's ongoing efforts to lure more advertisers to its platform.

Doug Frisbie had been on Facebook's marketing team for 11 years, most recently as head of business marketing in North America. He now becomes Snap's VP of Business Marketing, the company announced Wednesday.


Frisbie will report to Snap's CMO, Kenny Mitchell. He is tasked with driving marketers, agencies and businesses toward Snap and its 265 million users.

On its earnings call last week, Snap executives highlighted several areas they view as key growth opportunities – which Frisbie will now be tasked with undertaking. These include Snap's Maps, AR lenses and Discover content features. The company also reported 200 million users engage with Snap's augmented reality features every day and 90% of the U.S. Gen Z population watched Discover content in the final quarter of 2020.

The move comes as Snap's share price has soared of late to all-time highs and the company continues to inch toward profitability. To help it get there, Snap launched its first marketing campaign specifically targeting businesses in August.

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How Women’s Purchasing Power Is Creating a New Wave of Economic Opportunities In Sports

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

How Women’s Purchasing Power Is Creating a New Wave of Economic Opportunities In Sports
Samson Amore

According to a Forbes report last April, both the viewership and dollars behind women’s sports at a collegiate and professional level are growing.

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samsonamore@dot.la
LA Tech Week Day 5: Social Highlights
Evan Xie

L.A. Tech Week has brought venture capitalists, founders and entrepreneurs from around the world to the California coast. With so many tech nerds in one place, it's easy to laugh, joke and reminisce about the future of tech in SoCal.

Here's what people are saying about the fifth day of L.A. Tech Week on social:

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LA Tech Week: How These Six Greentech Startups Are Tackling Major Climate Issues

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

LA Tech Week: How These Six Greentech Startups Are Tackling Major Climate Issues
Samson Amore

At Lowercarbon Capital’s LA Tech Week event Thursday, the synergy between the region’s aerospace industry and greentech startups was clear.

The event sponsored by Lowercarbon, Climate Draft (and the defunct Silicon Valley Bank’s Climate Technology & Sustainability team) brought together a handful of local startups in Hawthorne not far from LAX, and many of the companies shared DNA with arguably the region’s most famous tech resident: SpaceX.

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samsonamore@dot.la
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