Doug Frisbie, Snapchat

Snap Lures Facebook Exec to Lead Its Ad Growth Ambitions

Snap announced it snagged a high-level Facebook employee to help lead the company's ongoing efforts to lure more advertisers to its platform.

Doug Frisbie had been on Facebook's marketing team for 11 years, most recently as head of business marketing in North America. He now becomes Snap's VP of Business Marketing, the company announced Wednesday.

Frisbie will report to Snap's CMO, Kenny Mitchell. He is tasked with driving marketers, agencies and businesses toward Snap and its 265 million users.

On its earnings call last week, Snap executives highlighted several areas they view as key growth opportunities – which Frisbie will now be tasked with undertaking. These include Snap's Maps, AR lenses and Discover content features. The company also reported 200 million users engage with Snap's augmented reality features every day and 90% of the U.S. Gen Z population watched Discover content in the final quarter of 2020.

The move comes as Snap's share price has soared of late to all-time highs and the company continues to inch toward profitability. To help it get there, Snap launched its first marketing campaign specifically targeting businesses in August.

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