endgame

endgame

Photo by Markus Spiske on Unsplash

Endgame, a Los Angeles-based startup looking to help software-as-a-service (SaaS) companies monetize customer behavior, has raised $30 million in a Series B funding round.

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Photo by Austin Distel on Unsplash

For software-as-a-service (SaaS) companies, tracking and analyzing consumer data such as signups and support questions is rather simple. It's the valuable information about how the most frequent customers are using the product that can require a team of data scientists and engineers to unravel.

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