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e3

The gaming industry’s annual expo is headed back to the Los Angeles Convention Center for one more year.

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The trade group Entertainment Software Association, which runs the annual E3 video game conference in Los Angeles, is having an identity crisis.

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E3 will return to the Los Angeles Convention Center next year, bringing with it tens of millions in much-needed revenue for the city.

After canceling the show in 2020 because of COVID, going online-only in 2021, then again canceling the entire event this year, E3 is finally coming back to Los Angeles in-person next year and this time it is betting that a new event company, ReedPop, can help the struggling show ascend back to the peak of pop culture.

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