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Deglobalizing the Solar Industry Would Cost the World At Least $15B by 2030
David Shultz
David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.
The United States is in quite the pickle when it comes to the solar industry.
On one hand, the Biden administration wants to reduce emissions and hit the targets outlined in the Paris Agreement by installing as much solar power as cheaply and as quickly as possible. On the other hand, the U.S. wants to be a leader in clean energy tech, foster new industries and create new jobs in the sector. To do so, however, the U.S. has to reduce reliance on foreign powers—especially ones with economic and political practices as questionable as China.
And therein lies the issue: China manufactures 78% of the world’s photovoltaic (PV) cells—the key component in solar panels. Switching that production to U.S. soil will cost money and time—two luxuries in short supply in the race against climate change. A new study, published today in Nature, attempts to quantify just how much money globalization has saved the industry to date, and how much it would cost to shift away from the model.
To get a handle on how much money a globalized PV market has saved the world economy so far, researchers began by creating a model that estimated how much China, Germany and the United States (the three leaders in PV tech) learned and benefited from each other between 2008 and 2020. So far, the team calculates that the United States saved $24 billion compared to if it had gradually begun a 10-year transition to domestic-only PV production starting in 2008. Meanwhile, Germany saved $7 billion and China saved $36 billion, for a combined total of $67 billion.
The researchers then used the same model to project forward to 2030. They evaluated two different scenarios. In the first, the three countries continue to ramp up PV production at a rate consistent with the previous decade, while also gradually transitioning away from the globalized PV market to a fully domestic one. The second scenario assumes an even more aggressive expansion of solar energy tech–one that would actually get us closer to the climate targets laid out in the Paris Agreement–but at the same gradual shift away from globalized supply chains. Both scenarios are compared against leaving the industry as is.
Compared to a fully globalized supply chain, in the first scenario 2030 PV prices would be about 20% higher for all three countries, with energy costs increasing from $262 to $320 per kW in the United States. In the second scenario, in which the solar industry grows even more rapidly, the cost of deglobalization increases by another 5% — from $221 per kW to $276 in the United States.
Between 2020 and 2030, the researchers estimate that deglobalizing the PV market would cost the world economy $15 billion under the conservative estimate and as much as $36 billion if we actually build as much solar as the International Energy Agency says we need. In other words, the more aggressively we build out solar energy, the more deglobalization will sting.
Gang He, an assistant professor of energy policy at Stony Brook University and one of the authors of the study, says it’s up to policy makers to decide if that cost is worth paying.
“If countries all want to harvest the domestic benefits, then it gets harder for countries to work together,” says He. “We don't have a solution for that. We just present evidence-based research to show that if we move in that direction, this is what will happen. And we need to find a way to address that.”
One idea is to try to accomplish the shift with a carrot rather than a stick. In other words, instead of blocking the flow of goods or information with tariffs and or quotas, governments could focus on incentivizing domestic purchasing, He says. Incentives and investing would build the U.S. domestic solar industry without artificially inflating the cost of buying Chinese panels and thus limiting how much renewable energy the country can install per dollar. The problem is the gains from the green energy revolution are often distributed unequally.
“We need to introduce policy to redistribute the welfare,” says He. “Maybe it's through redistribution of the revenue or taxes or other mechanisms. It's very complicated, we understand. But simply blocking the global supply chain may not be the answer. No matter what the geopolitics, we still need to find a way to work together. That's the clear message I hope to deliver.”
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David Shultz
David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.
A New LA Company Aims to Give Fans a Way to Invest, Literally, in the Musicians They Love
02:35 PM | November 05, 2020
- AmplifyX launches next week to offer shares in musicians' future royalty income
- Its first tranche is two Detroit-based musicians, each of whom are offering 20% of future royalties for $10,000 at an effective $25 share price
- In the future, Amplify plans to build out a secondary trading market and hopes to expand beyond music and into the broader creator economy
Rising Detroit rapper and singer Rocky Badd has always been about the street, but soon she and her manager Curtis McKinnon will be going public.
Next week, they'll be selling shares worth 20% of Rocky's future royalty income for $10,000. In doing so, they're also hoping to gain a legion of super fans financially and emotionally invested in her success.
The exchange will be powered by L.A.-based AmplifyX, one of a growing number of online investment platforms made possible by 2015 regulatory changes around crowdfunding. An extension of President Obama's 2012 JOBS Act, the new rules eased restrictions on fundraising and investing, enabling the budding democratization of fractional ownership. Non-accredited investors can now add to their portfolios shares of vintage cars, collectibles like sneakers and trading cards, famous artworks and more.
"Music hasn't really changed from a financing perspective in decades," said Adam Cowherd, Amplify's co-founder and chief executive. His platform aims to address that.
Detroit rapper and singer Rocky Badd, aka September Briyonna-Michelle.
Badd, whose real name is September Briyonna-Michelle, is using Amplify to offer 400 shares tied to her upcoming album, "Respect the Writer 2," for $25 each. Each share is effectively a claim on 0.25% of the streaming and digital download royalties generated by the new release and a few additional songs. Jay Vinchi, another musician from Detroit, is also putting up shares for his upcoming album as part of Amplify's first tranche of offerings.
In L.A., Cowherd has been hard at work. A former physicist turned investment banker, he and his small team had built the infrastructure to run a securities exchange by the end of last year. They waited, though, to complete what would be an 8-month gauntlet to gain regulatory authorization from FINRA, a private financial regulator, and the SEC, its public sector counterpart. The company finished that process in August, and is now awaiting final approval to open its first offering, which Cowherd expects to arrive early next week.
He thinks the wait for that regulatory compliance will pay off by helping Amplify to compete with other platforms that offer similar services, such as Royalty Exchange and Vezt, which also allow fans to buy shares of artist royalty streams.
This first fundraise will be open for 60 days and royalty payments will be distributed to shareholders annually; eventually that could shift to quarterly, Cowherd said.
For artists like Rocky Badd and Jay Vinchi, one obvious appeal to selling shares in their future royalties is earning instant cash – not exactly easy to come by for a musician today.
Rocky Badd's deep connection to her fanbase gives her manager McKinnon and Cowherd confidence she'll have no trouble raising the $10,000. In May, she hosted a livestream concert on Zoom that sold over 1,000 tickets. The YouTube video for her song "Vindictive" has over 8 million views.
With the money raised, McKinnon will look to further spread Rocky Badd fever.
"Rocky can post something and easily get thousands of streams and likes, but now we're trying to get to the millions," he said.
The Amplify offering also has the potential to inspire a squadron of fans to become a de-facto marketing department.
"If we get multiple fans [to buy shares], we now have promoters for a lifetime, because the better that album does, the more revenue share for them," said McKinnon, who — in addition to managing Briyonna-Michelle — runs CrowdFreak, an online platform that helps up-and-coming artists find performance and exposure opportunities.
A rising number of artists are eschewing record labels in favor of ad-hoc, artist-support services, many of which are enabled by technology. Cowherd sees AmplifyX one day building further on that trend, morphing into an entire "record label á la carte."
"Long term, it would basically be a record label in your pocket. We'd like to build that into the native mobile app from the artist perspective, where not only do they have their investor data, and their streaming and social data, but they could also say, 'I'm looking for PR', and we give them three options that have already been vetted through us, and they can make those connections and bookings right through the application," Cowherd said.
AmplifyX co-founders Bobby Kamaris (L) and Adam Cowherd.
Even if Amplify remains solely a financing platform, he sees expansion opportunities in working with more artists and eventually selling shares in legacy catalogs.
"How cool would it be for somebody who's part of the KISS Army to actually own a fractional piece of 'Detroit Rock City' or something like that?"
The company also plans to build a secondary market for trading shares, he said.
For investors, getting in on the streaming market could be attractive. From 2014 - 2019, revenue from streaming saw a 43% compound annual growth rate, and Goldman Sachs projects the $11 billion market to quadruple by 2030. And since streaming royalties are generally uncorrelated with investment returns elsewhere, they provide a means for investors to reduce risk across their investment portfolio.
Given these factors, Cowherd expects investment to come from cryptocurrency investors and the growing crowd of young traders, along with artists' super fans.
"There's a growing demand among Gen Z for investing," Cowherd said. "My uncle is the principal of a school in Michigan, and he actually had to ban Robinhood because so many kids were day-trading."
Down the road, Cowherd expects to see a lot of engagement from that younger generation. They may have the chance to invest not only in musical projects but also in other content creators as well, and the businesses those creators and influencers may start.
"I really want to power the entire creator and influencer economy," Cowherd said.
Amplify has raised about $250,000 in pre-seed funding and plans to raise a $2-3 million seed round in Q1 or Q2 next year.
For now, it'll generate revenue by taking a percentage of the capital raised from the revenue-share offering. Later, it plans to take an affiliate fee for its record label á la carte service, and a small fee for transactions through its secondary market. It may also offer debt financing, such as for underwriting concert tours.
Other companies will be competing to provide innovative forms of artist financing. L.A.-based Stem, for example, recently opened a $100 million debt-financing arm to loan artists advances against their future royalty income. Kobalt, a London-based firm, is also in the competitive mix.
Hipgnosis, which has been on a spending spree of late to allow investors to buy rights to songs and musical IP, represents the broader bubbling activity in the acquisition of music publishing rights.
Cowherd said one key way he aims to differentiate Amplify is by facilitating direct connections between fans and artists.
For Briyonna-Michelle, that connection is about more than a financial transaction.
"For a lot of people, especially people in my city, we don't really invest in nothing. You buy jewelry, you buy clothes, you buy cars or whatever and you just keep up, but it's like, at some point, when we get older, you're just gonna say you had it," she said. "I feel like no matter what the album does, it's still, like, at least you tried to invest in something, whether it worked or it didn't. I feel like it motivates people to start putting some money behind something where later on in life you can get something out of it."
Come next week, a new set of fans will begin hoping one day to get something out of their investment in her.
---
Sam Blake primarily covers entertainment and media for dot.LA. Find him on Twitter @hisamblake and email him at dot.LA
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Sam Blake
Sam primarily covers entertainment and media for dot.LA. Previously he was Marjorie Deane Fellow at The Economist, where he wrote for the business and finance sections of the print edition. He has also worked at the XPRIZE Foundation, U.S. Government Accountability Office, KCRW, and MLB Advanced Media (now Disney Streaming Services). He holds an MBA from UCLA Anderson, an MPP from UCLA Luskin and a BA in History from University of Michigan. Email him at samblake@dot.LA and find him on Twitter @hisamblake
https://twitter.com/hisamblake
samblake@dot.la
Big Wins: Dodgers Take the Title ⚾, ChatGPT Levels Up🚀
06:54 AM | November 01, 2024
🔦 Spotlight
Happy Friday, LA! It’s been a week of big wins, on and off the field. 🎉
⚾️ First up, let’s talk Dodgers. With a thrilling 7-6 comeback victory over the Yankees in Game 5, the Dodgers clinched their eighth World Series title, their first since 2020. The city is buzzing, and fans are ready to celebrate! A parade kicks off this morning at 11 a.m., starting at City Hall and winding down to Flower Street, with a ticketed celebration at Dodger Stadium for those wanting to keep the festivities going.
Image Source: Dodgers
💻 Meanwhile, in the tech, OpenAI just rolled out a game-changing update for ChatGPT. Plus and Enterprise users can now access real-time internet search, powered by Microsoft Bing, bringing ChatGPT's responses fully up-to-date. This means users can now ask about the latest news, hotspots, or recent LA startup announcements, and ChatGPT will pull in fresh, relevant answers directly from the web. Previously limited to information up to 2021, ChatGPT’s new browsing capabilities make it a valuable digital assistant for anyone needing real-time insights in fast-paced industries like tech and entertainment.
Image Source: ChatGPT
🔍 The real-time search feature also includes “Browse with Bing,” allowing ChatGPT to source information from multiple sites for detailed answers to complex questions. Whether you’re exploring the latest venture capital trends in LA or curious about the best local spots, ChatGPT’s new browsing power helps you stay ahead with the latest info. This leap forward in AI functionality makes ChatGPT even more versatile and powerful for everyone, from business owners to everyday users.
From the Dodgers’ World Series win to OpenAI’s latest ChatGPT update, there’s a lot to celebrate in LA this week. Here’s to champions, innovation, and a city that’s always pushing boundaries. 🌆✨
🤝 Venture Deals
LA Companies
- Final Boss Sour, a Los Angeles-based gaming-themed snack company specializing in healthier sour snacks, has raised a $3M Seed funding round led by Science Inc. to expand its product offerings and operational capabilities. - learn more
LA Venture Funds
- Smash Capital led a $50M Series B round for Read AI, a productivity-focused AI company, bringing its total funding to $81M. The company offers a platform that enhances meeting efficiency through features like note-taking, summarization, and transcription. Additionally, Read AI introduced "Read AI for Gmail," a free Chrome extension that integrates information from various applications, reducing the need to switch between apps. The funds will be used to increase the company's headcount in engineering, data science, and business teams. - learn more
- Distributed Global participated in a $25M funding round for Nillion, a company that provides decentralized privacy solutions designed to secure sensitive data using advanced technologies like secure multi-party computation. - learn more
- Alexandria Venture Investments and Tachyon Ventures participated in a $115M Series A funding round for Axonis Therapeutics, a Boston-based biotechnology company developing innovative medicines targeting KCC2, a key mediator of brain inhibition, to treat neurological disorders. - learn more
- Act One Ventures participated in a $5M Seed funding round for Latii, a construction materials supply chain startup, to enhance its platform that connects contractors with suppliers, aiming to streamline procurement processes and reduce costs in the construction industry. - learn more
- F4 Fund participated in a $3M Seed funding round for Final Boss Sour, a Los Angeles-based gaming-themed snack company specializing in healthier sour snacks. - learn more
- SmartGateVC participated in a pre-seed funding round for Ritual Dental, a company revolutionizing dental care by integrating advanced technology and microbiome science to provide personalized, preventive treatments. - learn more
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