In an Amazon-driven ecommerce world, it's hard to fathom just how time-consuming it can be for retailers like Lay-Z-Boy to ship their inventory across the country.

Even though one-click ordering and GPS tracking are commonplace for consumers, the trucking and logistics industry that brings merchandise from around the world to store shelves relies largely on phone calls, personal relationships and Excel.

A slew of tech-fueled companies from NEXT Trucking to ZUUM are trying to modernize the $1.2 trillion transportation industry, made up largely of small fleets that serve manufacturers to large multinational enterprises.

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