l attitude ventures

l attitude ventures

Image by Joshua Letona

A Los Angeles-based food service startup raised fresh funding to expand its subscription delivery service, while a San Diego-based firm closed its second fund to invest into Latino entrepreneurs in the U.S.

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Courtesy of L'Attitude Ventures

Fewer than 1% of Latino-owned businesses received funding from the top 500 venture capital and private equity firms in 2020, according to a report by the Stanford Latino Entrepreneurship Initiative, even though 19% of Latino-owned businesses in the U.S. were tech-related.

L’Attitude Ventures co-founders Kennie Blanco and Sol Trujillo noticed the huge gap and made investing in underfunded U.S. Latino entrepreneurs the basis for their San Diego and San Francisco-based private equity and venture capital company. The firm invests solely in U.S. Latino founders in seed to Series A stage funding rounds.

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