Snap's voter registration efforts seem to be paying off.
Over 1 million Snapchatters have registered to vote using Snap as of Thursday morning, the Santa Monica-based social media and advanced camera company announced.
According to data from New York-based nonprofit TurboVote, Snap's partner on its in-app voter registration initiative, 56% of these registrants are first-time voters. 64.5% are aged 18-24.
Many are coming from Sun Belt states. The company reported high registration volumes from users in Texas, Florida, Georgia and North Carolina. Donald Trump won all four of those states in the 2016 presidential election.
The new figures come about two months after Snap announced several features and partnerships to help its young user base vote. These include two simplified third-party mini-apps that live within Snapchat, which in addition to helping users register to vote, also provide resources for them to learn about their voting options and make a plan to cast their ballots.
In 2018, Snap registered about 450,000 voters, of whom approximately 57% ultimately voted, the company said.
The company will continue focusing on helping users study their sample ballot, find polling locations and request a mail-in ballot if they wish through its Before You Vote mini-app, developed in partnership with Chicago-based nonprofit BallotReady, according to a Snap spokesperson.
Research from Tufts University earlier this year found that 24% of 18-29 year olds report having voted by mail before. Over a quarter of 18-21 year olds say they don't know where to find information about mail-in-voting.
Snap users will also have a checklist feature leading up to the election showing what they need to do to vote, and they will receive reminders from the app about early voting deadlines.
Snap says it fact-checks political advertisements "using human review" and that its content platform, Discover, is curated in collaboration with "trusted media partners." Users can send messages to friends, but there is no broadcast news feed, in contrast to many social media platforms.