🌴 LA Firms Weigh In on California's Groundbreaking VC Diversity Law

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

🌴 LA Firms Weigh In on California's Groundbreaking VC Diversity Law
Cedric Letsch

Good Morning Los Angeles,

We want to acknowledge that it has been a long difficult week for many and we hope that everyone is taking care of themselves.

πŸ”¦ Spotlight

California Governor Gavin Newsom signed Senate Bill 54, the first U.S. law targeting diversity in venture capital. Starting March 1, 2025, VC firms operating in the state must annually report founder diversity. πŸ“πŸŒπŸ€

The law pertains to the following venture capital firms:

  • Headquartered in CA
  • With operations in CA
  • That have invested in companies that operate or are based in CA
  • That have received investments from residents of CA

They are required to annually report demographic data of the founders they support, including race, disability status, and sexual orientation. This information will be aggregated and made public, fostering transparency and accountability within the industry. The bill has been met with enthusiasm from tech policy advocates, who hope it will lead to increased funding for startups led by women, Black, and Latinx founders, addressing historical disparities in venture capital allocation.

In Los Angeles, pioneering firms such as M13 and Slauson & Co. are at the forefront of embracing the groundbreaking Senate Bill 54. Anna Barber, a Partner at M13 and Chair of the Pledge LA Advisory Committee, is dedicated to expanding access to capital for underrepresented founders and fund managers. M13, in fact, voluntarily tracks the diversity of their portfolio founders, understanding the pivotal role that data and accountability play in this pursuit. For Pledge LA, Senate Bill 54 represents a potential milestone towards achieving heightened transparency and uniform diversity across portfolios in California's venture ecosystem.

Slauson & Co.’s venture capital approach has been rooted in transparency and inclusivity from the very beginning based on a deep-seated belief in the untapped potential within historically underrepresented communities. They emphasize that transparency around inclusivity, far from being limiting, has exceeded expectations and has led to founders from diverse backgrounds approaching them with innovative ideas and businesses. Find out more about Slauson & Co.’s journey of transparency and diversity here.

Some organizations have expressed initial concerns about the law and potential unintended consequences and even Governor Newsom acknowledged the need to refine the bill's language for effective implementation and plans to address any problematic provisions in the 2024-2025 Governor's Budget. Moving forward, advocates aim to push for similar legislation in other states and countries, with the ultimate goal of fostering greater inclusivity and equity in venture capital investments. πŸ‘₯πŸ’ΈπŸ“ˆ

πŸŽ‰ Don’t forget about our referral contest this month! πŸŽ‰

The contest is simple: whoever refers the most friends to dot.LA using our referral program by October 31st will get a coffee and conversation with Zillow, Pacaso, and dot.LA co-founder Spencer Rascoff, where you can pitch him, get business advice, or just shoot the breeze. This is a great opportunity for any current or future entrepreneur, so good luck referring! β˜•οΈβ˜•οΈβ˜•οΈ

P.S. If you’re not based in LA, you can hop on a Zoom instead πŸ’»

🀝 Venture Deals

LA Startups

  • Machina Labs, a manufacturing robotics startup, raised a $32M Series B co-led by NVentures, NVIDIA’s venture capital arm, and Innovation Endeavors. - learn more
  • Commons Clinic, a startup that provides in-person and virtual orthopedic care to patients, raised a $19.5M Series A led by RA Capital Management, with participation from Time BioVentures and previous investors Floating Point and Courtside Ventures. - learn more
  • SuperOps.ai, a startup that creates cloud-native tools for managed service providers, raised a $12.4M Series B round co-led by Addition and March Capital, with participation from Matrix Partners. - learn more
  • Kino Studios, a startup that provides filmmakers with tools to create, engage, and monetize their target audience before distribution, raised a $2M+ Pre-Seed Round from Sequoia Capital's scout program, Slow Ventures, Metaweb Ventures, Genius Ventures, The Near Protocol, and Blockchain Founders Fund. -learn more
  • Sotai, a startup that aims to streamline the modeling of AI and machine learning applications, resulting in models that are easy to train, constrain, and comprehend, raised a $2M Seed Round led by Four Rivers. -learn more
  • Auriga Space, a startup developing ground-breaking electromagnetic technology for responsive, lower-cost, and sustainable space launches raised a $5M Funding Round led by Tucks Ventures with participation from Unlock Venture Partners. -learn more
  • Proteus Space, a satellite design and manufacturing startup, raised a $4.2M Seed Round led by Moonshots Capital with participation from Lavrock Ventures, The Veteran Fund, Mana Ventures, AIN Ventures, Capital Factory and Industrious Ventures. -learn more

LA Funds

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  • Spend Management: Control spend before it happens with Rho corporate cards. Streamline post send reporting by digitizing your expense policy and eliminating expense reports. Pay all your vendors in one workflow.
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β€œRho has made it their mission to help companies like ours. By giving us the ability to loop corporate cards and expense management into one place…we’ve been able to close our book smooch faster each month and automate our spend from end to end.” - Dr. Squatch.

Join other startups like Dr. Squatch, Sundae, Canvas, and Runway that are making finance frictionless with Rho.

✨Featured Event (11/9)✨

RECURRING REVENUE CONFERENCE on November 9th in Culver City

Southern California's premier SaaS and Subscription conference, this one-day event draws 600+ top founders, executives, investors, and Cloud experts. Experience a dynamic program with 20+ sessions, including keynotes, fireside chats, breakout sessions, and roundtable discussions. This year's insights span AI, metrics that matter, scaling strategies, making a pivot, and more. Keynotes include ChowNow and HackerOne CEOs. Attendees will enjoy plenty of networking time during breakfast, lunch, coffee cart breaks, and cocktails on the patio. Join us on November 9th at the Culver City Hilton to learn from industry leaders in the SaaS and subscription ecosystem.

Learn more and register using code DOTLA229 for a discounted ticket rate of $229. Register here.

If you're an early-stage founder, apply here for a $59 ticket.


πŸ“… LA Tech Calendar

Monday, October 16th

  • Sharehouse E-commerce Dinner - Apply to join this invite only event which is bringing together top e-commerce founders and leaders. Join ShareHouse for a vibrant evening of networking and incredible food!

Tuesday, October 17th

Wednesday, October 18th

  • Global Growth Open Mic Night - Join Grow Big for a riveting afternoon event in Marina Del Rey where top brands and industry leaders take the stage, one after the other, to spill the beans on their electrifying journeys to digital global success.
  • Entrepreneur's Dinner - Santa Monica - Entrepreneur dinner to get together, share ideas and support one another. Entrepreneurs of all levels are welcome. Most attendees are full time business owners. New business owners and people running a businesses on the side are also welcome.
  • South Bay Tech & Aerospace Happy Hour - Join Startup Coil and Starburst’s tech and aerospace happy hour in El Segundo on Wednesday evening.

Thursday, October 19th

Thursday, October 26th

  • Expert DOJO Fall 2023 Cohort Demo Day! - Join Expert Dojo’s fall demo day to learn about the investment opportunities in their 10 newest investments! Sectors vary from artificial intelligence to gaming!

🌍 Around The Internet

Los Angeles Secures 4th Spot in PitchBook’s Global VC Ecosystem Rankings

Los Angeles' prominent position is due to its high development score, which takes into account factors such as deal value, deal count, exit value, exit count, fund value, and fund count from Q3 2017 to Q2 2023. Notably, Los Angeles lags behind the other leading VC developed ecosystems (San Francisco, New York, Beijing, and Shanghai) in terms of fund count. The average number of funds in the other ecosystems exceeds that of LA by over 200%. Despite this substantial difference in funds, both deal count and exit counts for these top VC developed ecosystems were only moderately higher than those in LA, with averages of 30% and 24% respectively shining light on the the substantial startup scene in Los Angeles. Find the full report here.

Source: Pitchbook as of June 30, 2023

πŸ“™ What We’re Reading

  • Waymo starts free robotaxi tour in LA neighborhoods. - read more
  • Discover how the streaming landscape is evolving as Los Angeles-based services face rising subscription costs, shedding light on the industry's shift towards on-demand content and its impact on consumers' wallets in an era of economic uncertainty. - read more
LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

πŸ”¦ Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🀝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🀫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide β€œstep” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🀠Musk Picks Texas and πŸ”₯Tinder AI Picks Your Profile Pictures

πŸ”¦ Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🀝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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