careismatic brands

careismatic brands

'We've Branded an Unbranded Industry': FIGS Co-CEOs Trina Spear and Heather Hasson on Their Epic IPO

Last August, FIGS, the medical scrub startup based in Santa Monica, was sued for false advertising and misleading business practices. This week, the company is in court arguing it didn’t need to rely on any unsavory marketing tactics and that its products sold more because they were better than its competitors.

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