Terry Boyle, co-founder and CEO of Behold, says his newly launched retail platform aims to solve a major pain point for online fashion consumers: Having too many options.

When on-boarding to the site, customers take a few minutes to plug in their fashion likes and dislikes, as well as their body type and sizes. Guided by machine learning, Behold's customers receive personalized outfits and streamlined choices, based on their shared preferences.

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