• The passage of California's Prop 24 will hit the data-broker industry hard and create a new state regulatory agency.
  • The new law adds stringent legal requirements to how businesses collect and share consumer data.
  • The new law is similar to Europe's GDPR law, which could give California businesses a leg up in dealing with European citizen's data.

The implications of California's new consumer data privacy law will ripple through the Golden State and potentially the nation, striking a large blow to the estimated $200-billion data broker industry and heralding a new industry that tracks down shared data and enforces its deletion, experts say.

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