💡 Creative Synergy Between Hollywood and Artificial Intelligence

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

💡 Creative Synergy Between Hollywood and Artificial Intelligence
Image Source: Toonstar.com

🔦 Spotlight

Executives in the media and entertainment industry are betting that AI can be a positive force by augmenting human creativity in addition to increasing efficiency. These companies range from brand new startups like Strada, an AI-enabled cloud platform with tools for production and postproduction to more established AI-powered companies including Invisible Universe, developing family friendly franchises on social media, and Toonstar, developing irreverent adult franchises on web3. This is not to mention the incumbent Hollywood studios who are snapping up AI talent while their hands are full with a striking workforce worried about AI.

We had the opportunity to delve into how ToonStar uses AI and web3 to create community-driven franchises.✍️🤝🤖

🏃♀️ Quick hits

The Founder: John Attanasio and Luisa Huang are both Hollywood veterans. Prior to launching Toonstar, John spent nearly fifteen years developing franchise properties and driving innovation at Warner Bros. and DreamWorks where he held roles in marketing, business development, digital content creation and tech commercialization. Luisa also spent over a decade at entertainment behemoths such as Disney and Warner Bros. holding a variety of roles in strategy, consumer products, business development, and digital content creation.

The Company: Today, Toonstar is an interactive story studio focused on creating entertainment franchises through community-driven storytelling. In essence, it bridges the creative minds in the writing room with everyday fans, inviting them to actively participate in the content creation process. This unique process is made possible through technology, namely Web3, blockchain, and AI.

LA Connection: Toonstar is headquartered in Los Angeles and is deeply integrated with the Los Angeles entertainment ecosystem given the extensive industry experience of its founders.

Toonstar, founded about eight years ago by Disney, Warner Bros., and Dreamworks veterans John Attanasio and Luisa Huang, operates as an interactive story studio. Its main focus is on building entertainment franchises through community-driven storytelling. Essentially, Toonstar connects writers with everyday fans, allowing them to actively participate in content creation. This unique collaboration is made possible through technology, including Web3, blockchain, and AI.

The Role of Blockchain and NFT in Franchises:

Toonstar uses blockchain technology and NFTs (Non-Fungible Tokens) as a key part of its approach. They distribute NFTs representing characters in their franchises to the community. NFT owners can then shape their character's backstory, with more NFTs giving greater voting power in deciding the story's direction. The creative process at Toonstar is similar to traditional studios, where writers create scripts for each episode. However, there's a twist - each episode ends with a cliffhanger, and the community decides what happens next. These choices are presented for voting, sometimes with full creative freedom. Toonstar's machine learning tools facilitate this interaction, blending fan input with professional storytelling seamlessly.

The Role of AI in Franchises:

At first, AI mainly sped up episode creation behind the scenes. But gradually, it moved beyond that and became part of the community-facing aspect. In "Space Junk," Welbecca became the first AI-voiced character, serving as both a character and a tool to help NFT owners develop their characters and stories.

The upcoming Toonstar franchise, "Fortun3," goes even further in integrating AI. It includes an AI-powered simulation game that blends with the episodes, adding a real-time dimension to the storytelling, coinciding with the FTX trial.

Exploring Toonstar's Franchises:

Toonstar has made its mark with past franchises like "The Gimmicks" and "Space Junk." "Gimmicks" was the first interactive TV series in the Web3 realm, co-produced with Mila Kunis, featuring a comedic storyline about wrestlers. "Space Junk," created by Dominic Russo, explored humor among space garbage collectors.

Toonstar is not oblivious to the fact that anything related to blockchain is out of favor with the public, in fact, it is the subject of their next franchise. "Fortun3" is inspired by the FTX implosion, mixing elements of "South Park," "Silicon Valley," and "BoJack Horseman," and will feature T.J. Miller from "Silicon Valley."

While entertainment titans are in the midst of a hiring frenzy still trying to grapple with how best to incorporate generative AI into their business practices, Toonstar is one of many creative businesses driving progress by innovating their way past the enormous barriers to entry in standard production companies. As the entertainment industry evolves, Toonstar's dedication to inclusivity and innovation is creating opportunities for new voices and unique storytelling experiences. 🎭🎬🌟

Want to invest in real estate but don’t have the time or money to buy and manage a whole property?

Investors are flocking to Arrived, a Jeff Bezos-backed real estate investing platform that even Zillow Co-founder Spencer Rascoff loves using. It's a beautiful app and web platform that already has over 353,000 people who have invested over $100M in real estate properties. We don't blame them - Arrived takes the guesswork out. You just:

  • Browse expert curated vacation rentals and long-term rentals (only <0.2% of properties pass their expert diligence process before being offered to you)
  • With just a few clicks, select the properties you like and invest anywhere from $100 to $50,000+ per property
  • Sit back while Arrived takes care of the management and operations for you. Simple.

Real estate has outperformed the S&P 500 over the past 20 years as an asset class - but it's not easy to get into. Arrived's seamless platform fixes this. So what's stopping you from becoming a real estate mogul?

🤝 Venture Deals

LA Startups

  • Afterparty, a fan connection and monetization platform for creators, raised a $5M Funding Round led by Blockchange Ventures, joined by Acrew Capital, Act One Ventures, Tamarack Global and Wilson Sonsin. - learn more
  • Bevz, a software platform for independently operated and small chain liquor/convenience stores raised a $3.1M Funding Round led by Dynamism Capital and Golden Section Ventures with participation from Stage 2 Capital, Hustle Fund, Bridge Investments, Tiller Partners, Irish Angels and others.- learn more
  • Gametree, a cross-platform gamer social network and universal gamer login system, raised a $1.75M Seed Round. - learn more
  • Estate Media, a personality driven real estate media company, raised a $1.65M Funding Round from investors including Powerhouse Capital, Upstate Shredding CEO Adam Weitsman and others. - learn more
LA Funds
  • WndrCo participated in a $100M Series B for Writer, a three-year-old San Francisco startup that uses LLMs trained on extensive online text datasets to improve corporate content creation. - learn more

📅 LA Tech Calendar

Friday, September 22nd

Monday, September 25th

  • Tech Networking - Studio City🗽 - Join other tech enthusiasts at an exceptional gathering, attracting diverse professionals from all corners of the tech industry, including investors, founders, marketers, sales experts, engineers, and more.

Wednesday, September 27th

Thursday, September 28th

🗽 - Free

📙 What We’re Reading

  • Deloitte AI Institute's new Generative AI Dossier reveals key business-ready use cases for Generative AI Deployment. - read more
  • See how compensation at startups has changed significantly in 2023 in Carta’s State of Startup Compensation, H1 2023 Report. - read more
  • Listen to (or read) an engaging conversation between Minnie Ingersoll, Partner at TenOneTen, and Adrian Fenty, founding managing partner at MaC Venture Capital and former mayor of Washington, DC. In this episode, Adrian dives into the intersections of government and technology. - listen here
From Pitch Meetings to Power Lunches: LA’s Exclusive Membership Clubs 🗝️

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Summer's here, so it's time to zhuzh up your work environment. Discovering the best membership and social clubs in Los Angeles for meetings can boost networking and collaboration, offering exclusive venues and premium amenities tailored for professionals and creatives to thrive amidst the city's vibrant backdrop. These clubs provide a sophisticated setting for productive gatherings and meaningful connections in LA. Here are some top private member clubs perfect for meetings and productive work sessions.

The Jonathan Club

Club Details: The Jonathan Club, one of Los Angeles' original membership clubs, has been a cornerstone of the city's elite social scene since its founding in the mid-1890s. Its legacy is intertwined with the growth and development of LA itself, most notably through a pivotal meeting held at the club that sparked the idea for a southern campus of the University of California—what would eventually become UCLA. Today, the Jonathan Club continues to offer its members an unparalleled experience of exclusivity and refinement. With locations in both DLTA and Santa Monica, members enjoy access to premium amenities and spaces and a calendar with hundreds of social events and workshops throughout the year, providing ample opportunities for networking, personal growth, and leisure activities.

Membership Details: Initiation fee is around $50,000, and admission typically requires that you be invited or know someone who is already a member.

Spring Place

Image Source: Spring Place

Neighborhood: Beverly Hills

Club Details: A mix between co-working space and social club, this Beverly Hills hotspot is a more exclusive version of similar clubs. Spring Place Beverly Hills spans three floors and offers a stunning art collection. The interior is filled with tons of natural light and has an intentional design that fuels members to harness some of their best work. Members also have access to luxurious dining and nightlife pop-ups that happen at Spring Place.

Membership Details: There is a non-refundable initiation fee of $500 and then local membership for people under 30 starts at $300 per month, while monthly membership for locals over 30 is $600.

Griffin Club

Image Source: Griffin Club

Neighborhood: Cheviot Hills

Club Details: Located in Cheviot Hills, Griffin Club LA is a sporty club with ample shared workspace. Following a $20M renovation in 2020, the club now boasts seven LED-lit tennis courts, four LED-lit pickleball courts, two recreational lap pools, a 25-meter family pool for kids, an adults-only resort pool, and childcare services. It's the ideal destination for a clientele looking to mix work with competitive sport.

Membership Details: Membership is by invitation only and is subject to approval. Membership prices at the club vary. A family membership entails a $12,000 initial fee plus a $450 monthly fee, while a junior membership only entails a $2,000 initiation fee and a $205 monthly fee.

Soho House West Hollywood

Image Source: Soho House West Hollywood

Neighborhood: West Hollywood

Club Details: Soho House West Hollywood provides a stylish and exclusive work and meeting destination, featuring chic meeting rooms and workspaces with panoramic views of Los Angeles. Combining luxury amenities with a creative atmosphere, it offers an ideal setting for networking, collaboration, productive sessions, and an amazing Sunday brunch!

Membership Details: Two current member referrals are needed, plus an online application, and a recent photo to confirm your identity. Quarterly memberships start at $675.25, but if you’re under 27, you can pay $337.75 quarterly. However, if you want access to every house, membership costs $5,250.00 annually, or $2,650.00 if you’re under 27.

Little Beach House Malibu

Image Source: Little Beach House Malibu

Neighborhood: Malibu

Club Details: The Little Beach House Malibu is a small, local club for the creative community of Malibu and the surrounding coastal areas. The club is known for its magnificent dining room, bar, sitting room and terrace. It is the perfect place for a truly memorable work meal.

Membership Details: Malibu Beach House is not included in the Soho House membership. If you are an existing member, you can apply for “Malibu Plus” for an additional $2,190 a year, or $1,095 if you’re under 27.

San Vicente Bungalows

Image Source: San Vicente Bungalows

Neighborhood: West Hollywood

Club Details: San Vicente Bungalows is an exclusive, members-only social club located in West Hollywood, California, offering a luxurious and private environment for its high-profile clientele. The club is renowned for its strict privacy policies, elegant decor, and high-end amenities, catering to celebrities (and royals) and industry elites seeking a discreet space to unwind and socialize.

Membership Details: You must be nominated by a current club member to apply. Applications are evaluated monthly and annual dues start at $4,200 plus a $1,800 initiation fee.

The Aster

Image Source: The Aster

Neighborhood: Hollywood

Club Details: The Aster, located at the iconic intersection of Hollywood Boulevard and Vine Street, redefines the modern members' club with its emphasis on warmth and hospitality, blending public hotel amenities with private club exclusivity. Featuring bright, airy spaces and top-notch facilities such as an outdoor pool, recording studio, and rooftop bar, it offers a fluid environment for work, relaxation, and socializing.

Membership Details: Memberships start at $3,600 per year and be acquired by filling out an application. In addition to uploading a photo, hopeful members also have to write a small bio while highlighting their interests, skills, profession, and hobbies.

NeueHouse

Image Source: NeueHouse

Neighborhood: Venice/Hollywood/DTLA

Club Details: NeueHouse in LA is a chic private workspace and cultural hub designed for creative professionals, offering sophisticated workspaces, a dynamic calendar of cultural programming, and luxurious amenities. Situated in three bustling neighborhoods across LA, it provides a collaborative environment where members can work, network, and unwind in style.

Membership Details: You have to apply for the Salon membership, which includes questions like “dream dinner guests (dead or alive?)." Annual dues for Salon memberships are $3,000 plus a $200 joining fee. You can also inquire about the Gallery membership for flexible workspaces and offices for individuals or teams, starting at $595 per month, with various options depending on your needs.

🧬🔬AI-Driven Drug Discovery

🔦 Spotlight

Terray Therapeutics is at the forefront of AI-assisted drug discovery and development, operating a cutting-edge laboratory in Monrovia, California. The facility, roughly two-thirds the size of a football field, functions as a data powerhouse, generating over 50 terabytes of raw data daily, which is an amount of information equivalent to 12,000 high definition movies, through its miniaturized automation processes.

Terray Therapeutics exemplifies a new wave of innovative companies harnessing artificial intelligence to revolutionize drug discovery and development. The key to their approach lies in generating vast amounts of high-quality experimental data to train their AI systems. This data-driven strategy enables rapid experimentation and pattern recognition, allowing the AI to make informed predictions about potential treatments. Terray's generative AI can digitally design drug molecules, which are then synthesized and tested in their high-speed automated laboratory. The platform measures the interaction between these molecules and target proteins, with both successful and unsuccessful results feeding back into the AI system.

This iterative process creates a powerful feedback loop, continuously refining the AI's predictive capabilities and accelerating the drug discovery process. Terray's tNova platform integrates chemical experimentation and computation at an unprecedented scale, producing massive amounts of precise, purpose-built data that becomes increasingly valuable with each cycle of design and experimentation. This unique blend of experimentation and computation allows Terray to efficiently explore a vast molecular space, potentially solving complex problems in drug discovery faster and more effectively than traditional methods.

🤝 Venture Deals

LA Companies

  • Fuze Technology, a provider of rentable portable phone chargers, has raised a $11.5M Series A led by Beverly Pacific and joined by Palm Tree Crew, Bain Capital Ventures Scout Fund, Dream Ventures, Live Nation, ASM Global, SCIENCE Ventures, Haslem Sports Group, and Simon Ventures. - learn more
  • Stanly, a platform that offers fan-to-fan and artist-to-fan communication and commerce, raised an $8M Funding Round led by C Capital and joined by AppWorks, Goodwater, and Palm Drive Capital. - learn more
  • GrayMatter, an industrial robotics company, raised a $45M Series B led by Wellington Management and joined by NGP Capital, Euclidean Capital, Advance Venture Partners, SQN Venture Partners, 3M Ventures, B Capital, Bow Capital, Calibrate Ventures, OCA Ventures, and Swift Ventures. - learn more

LA Venture Funds

LA Exits

  • Webtoon Entertainment, an online cartoon company based in LA carved out of South Korea's Naver, set IPO terms to 15m shares at $18-$21. It would have a $2.6b fully diluted market value, were it to price in the middle, and plans to list on the Nasdaq (WBTN). - learn more
  • EV maker Fisker has finally filed for bankruptcy. - learn more
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Sony Pictures Experiences Division Formed After Alamo Drafthouse Acquisition

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Sony Pictures Experiences Division Formed After Alamo Drafthouse Acquisition

🔦 Spotlight

Sony Pictures Entertainment has acquired Alamo Drafthouse Cinema in a groundbreaking deal that marks the first time in over 75 years a major Hollywood studio will own a movie theater chain. This acquisition signals a potential shift towards vertical integration in the film industry, with Sony gaining more control over the distribution and exhibition of its films.

The deal allows Sony to expand its presence in experiential entertainment, aligning with its vision of engaging audiences outside the home through unique offerings. Alamo Drafthouse's innovative dine-in movie experience, devoted fanbase, and curated programming like Fantastic Fest make it an appealing acquisition target. Sony stressed that Alamo will continue operating its 35 locations under CEO Michael Kustermann, who will head the new Sony Pictures Experiences division.

While the move provides financial backing for Alamo after its bankruptcy struggles, questions remain about whether the chain can maintain its independent spirit and personality under Sony's ownership. Alamo is renowned for creative programming like themed events, interactive screenings, and a strict no-talking policy that has cultivated a passionate community of moviegoers. Balancing this distinct identity with Sony's corporate interests will be a key challenge moving forward.

From a technological standpoint, this move opens up possibilities for Sony to enhance the moviegoing experience at Alamo Drafthouse locations through integration of advanced audiovisual systems, immersive technologies, and projection/sound solutions. In addition, Sony could create a more seamless and connected experience for moviegoers, such as through integrated ticketing platforms, mobile apps, and personalization driven by data analytics. While specific technological plans are not detailed, the combination of Sony's resources and Alamo Drafthouse's innovative approach could foster synergies and drive the development of new technologies to differentiate the theatrical experience further.

🤝 Venture Deals

LA Companies

  • Apex, a satellite bus maker, raised a $95M funding round co-led by XYZ VC and CRV joined by Upfront Ventures, 8VC, Toyota Ventures, Point72 Ventures and others. - learn more
  • Regard, a developer of AI tools to help medical providers synthesize patient data, raised a $30M Series B led by Oak HC/FT at a $350M valuation. - learn more
  • Daisy, a small business tech installation startup, raised an $11M Series A co-led by Goldcrest and Bungalow. - learn more
  • Pyte, a startup that allows companies in highly regulated industries like finance and healthcare to perform computations on encrypted data without ever decrypting it, raised a $5M Funding Round led by Myriad Venture Partners. - learn more

LA Venture Funds

LA Exits

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