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Shahid VIP launched in the Middle East and North Africa in January 2020. The timing couldn't have been better. With so many people stuck at home during the pandemic, the Arabic streaming service racked up 1.4 million subscribers, making it serious competition for Netflix in the region. Now, it's eyeing the U.S. and Canadian market with its six million or so Arabic speakers.

Los Angeles, home to Tinseltown and where Netflix has a massive footprint, will be the epicenter for that effort, which began in November.

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