Triller unveiled the lineup for what it's dubbing TrillerTV, which debuts next week and will offer weekly half-hour shows hosted by a variety of celebrities.
The shows include pop-star Jennifer Lopez walking viewers through her morning routine and applying cosmetics from her new beauty line, the D'Amelio family reviewing new products and businesses, DJ Khaled fighting lockdown boredom and an inside peek into the Hype House influencer collective.
It will also have a workout show from 2Chainz, an audience-Q&A lovelife show with Noah and Curtis Newbill and Violet Benson's dating podcast, along with "Fat Joe's Master Class" and "The Perez Hilton Show."
"The Triller audience made it clear they wanted more direct content, that offers a closer look into the lives of social media stars, musicians and other celebrities," said Triller Chairman and co-founder Bobby Sarnevesht in a statement. "We recognized that we had access to the most sought-after stars in the world, and one of the best producers in the world who has made over 200 movies and 40 TV series, so it was an obvious endeavor for us to pursue."
Triller's expansion from a primarily user-generated, short-form lip-syncing video app to longer-form lifestyle programming comes amid a spat with Universal Music Group, which recently pulled its extensive catalog from the social media app.
And it follows a series of steps taken by Triller that have proven useful in growing its audience.
In November, for instance, Triller co-hosted a pay-per-view boxing match between Mike Tyson and Roy Jones Jr. The event brought in over $80 million, reported USA Today, and hundreds of millions of views according to a Triller statement. Triller announced a partnership with Snoop Dogg a few days later to form a new boxing league, which is set to distribute its next marquee fight in April, featuring YouTube star Jake Paul.
Triller is co-owned by Ryan Kavanaugh, a former Hollywood producer who became a billionaire until his company Relativity Media filed for Chapter 11 bankruptcy in 2015.