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As a co-founder of nine startups and an investor in dozens more, I have helped name many companies. (I am also a parent of three children and two dogs, all of which I have helped name as well – it’s amazing how similar the process of naming a child is to naming a company.) Naming is hard and is a passionate subject among founders which prompts lots of debate.
When we named Pacaso, it took a couple of months. Pacaso was not the first name we chose – in fact, we hadn’t even dreamed up the name when we went through our first round of finalists. Our first name was Niner Homes, a reference to the vitality of the Gold Rush era. We used Niner Homes in our early marketing materials as we built the first version of the beta product, but we ultimately decided to change it to Pacaso.
We got the inspiration for the name Pacaso from the artist Pablo Picasso, but put our own spin on it. Pacaso fills all of my naming criteria (see below), and it’s been well-received by the many Pacaso stakeholders including our employees and Pacaso homeowners.
If you are at the stage where it’s time to name your new venture, here are a few tips to keep in mind as you start to vet potential name options. — Spencer Rascoff
What Netflix's New 'Culture Memo' Says About the Company
The changes reveal that the days of lax spending are over and a newly added “artistic expression” section emphasizes Netflix’s refusal to censor its work and implores employees to support the platform’s content.
TikTok Sued in ‘Blackout Challenge’ Wrongful Death Suit
The mother of a 10-year-old girl who died after allegedly trying a dangerous online “challenge” claims the social media app’s algorithm showed her child videos of people choking themselves until they pass out.
‘Raises’: Mahmee Secures $9.2M, Wave Launches $60M Fund
It was another slow week on the deal front, but one maternal health startup with a mission to fight maternal mortality, landed a deal with growth equity business Goldman Sachs. See all this week's deals in our weekly "raises" round up.
LA Tech ‘Moves’: ImmPACT Bio, Game Play Network Have New CTOs
On this week’s “Moves,” Snap has a new CCO, and both ImmPact Bio and Game Play Network brought in new CTOs. Catch up with all the hiring news in our weekly roundup of job changes in L.A. tech.
What We’re Reading Elsewhere...
- L.A.'s City Council calls for an internal agency to recommend apps and platforms that could thwart harassment on public transportation.
- Uber rolls out a robot delivery pilot to begin in Los Angeles.
- Rivian recalls some of its R1T electric trucks over airbag concerns.
- TikTok reportedly hires A&R execs to 'sign' new musicians.
- Moziak Philanthropy calls for digital artwork for its 'future art' award grants.
- StemCyte extends its partnership with a UC Davis program to collect umbilical cord blood donations.
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