helen of troy

helen of troy

Drybar Products LLC, was acquired last week for roughly $255 million in cash by El Paso, Texas-based Helen of Troy Limited, a designer, developer and worldwide marketer of consumer brand-name housewares, health and beauty products.

The Irvine, Calif.-based company provides hair care and styling services, among other products, at its blowout salons. Helen of Troy granted Drybar a worldwide license to use the Drybar trademark in their continued operations of salons.

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