"It's more about the packaging and the moment and the feel and that's what social media does: it creates excitement for something that is not necessarily exciting."
Influencer marketing has surged during the pandemic as consumers move online and brands are forced to adapt to new challenges. Entertainment reporter Sam Blake explores its implications and how the trend has lead some unexpected partnerships, like KFC's line of Crocs or Forever 21's Cheetos apparel.
Melanie Stricklan, co-founder and chief strategy officer at Slingshot Aerospace, talks with Just Go Grind about her inspiration for the company, finding vision, fostering curiosity among employees and making space sustainable. Read more>>
Strategy Session: 2020 Year in Review
Join us Wednesday, December 16th at 11:00 a.m. PST for dot.LA Strategy Session 2020 Year in Review where we reflect on L.A.'s emerging tech trends, challenges that were overcome and predictions for 2021. Upfront's Managing Partner Mark Suster and dot.LA Senior Reporter Ben Bergman will kick off the event with a one-on-one conversation. More speakers to be announced. Register here - space is limited!