The idea of building a creative community around a product is not unfamiliar to beverage brands—after all, generations of beverage aficionados gave us the concepts of the bar, the tea house and the coffee joint. We take a look at three L.A.-based beverage companies that are using the blockchain in creative new ways.
Here’s what else we’re reading in the news:
- NASA taps Rocket Lab to provide launch services for future missions
- While the pandemic made students accustomed to Zoom, this Stanford professor is exploring the idea of VR classes.
- Aliso Viejo-based BrainChip is now taking orders for its new 'Akida' AI-based microchip.
- Cancer research company Atara Biotherapeutics, based in Thousand Oaks, gets acquired by FUJIFILM Diosynth Biotechnologies for $100 million.
- L.A.-based marketing startup System1 debuts on the NYSE.
- Waymo sues California's DMV to keep its robotaxi safety details secret.
- LeBron James' nonprofit partners with Crypto.com to bring educational opportunities to underserved communities.
Beverage startups Bored Breakfast Club, Yerb and Leisure Project are all using the blockchain in different ways to kickstart their direct-to-consumer businesses and build interest in their brands.
Marina del Rey-based Emerge is looking to bring physical touch into the digital universe after unveiling a series of devices designed to make the metaverse more realistic. The startup closed $13 million in new funding to finance the product’s launch.
With $10 million in new funding, NFT startup Unblocked is teasing a future beyond music that could include sports, fitness, gaming and art.
On this week’s Office Hours podcast, JibJab CEO Paul Hanges talks about the company’s rise from YouTube sensation to making people laugh with e-greeting cards.